Success Story

Accompanying the brand's identity evolutions

Success Story

Accompanying the brand's identity evolutions

the example of Oxalide and Claranet

Mar 15, 2018

About

Oxalide is a hosting company specialized in the cloud, founded in 2000. Its approach and offering quickly met with success, and the brand gained in notoriety.

In 2015, Sigilium enabled the company to standardize its teams' email signatures and establish a consistent, high-quality brand image in email exchanges with all their business contacts.

The brand's image then evolves with the merger with Claranet.

About

Oxalide is a hosting company specialized in the cloud, founded in 2000. Its approach and offering quickly met with success, and the brand gained in notoriety.

“After several acquisitions, we needed to standardize all our signatures to ensure brand consistency. This has now been achieved.
Sigilium allows us to deliver targeted messages to our clients and prospects, and to generate additional traffic to our website.”

Sandrine Bajolet, Marketing Director

Sandrine Bajolet, Marketing Director

Challenges

In 2016, Oxalide changed its logo. New brand block and change of color: the cloud company's dominant color changes to sky blue. Then, in 2017, Oxalide joined the Claranet group (1,800 users), which is highly developed in Europe.
The merging of the business teams marks a return to red, for greater unity. Then in early 2018, the two logos were combined in signatures.
Finally, Claranet became the reference brand for all units.

Challenges

In 2016, Oxalide changed its logo. New brand block and change of color: the cloud company's dominant color changes to sky blue. Then, in 2017, Oxalide joined the Claranet group (1,800 users), which is highly developed in Europe.
The merging of the business teams marks a return to red, for greater unity. Then in early 2018, the two logos were combined in signatures.
Finally, Claranet became the reference brand for all units.

Solution

Seamless operation for users
Split between Outlook PC and Outlook Mac email clients, the various teams saw their signatures automatically updated as their company identity changed.
And strategic support for senior management
Far from being a concern and an additional task for communications teams and senior management, successive identity changes were facilitated and deployed automatically by Sigilium. A powerful, centralized support tool for the brand's development strategy.

Solution

Seamless operation for users
Split between Outlook PC and Outlook Mac email clients, the various teams saw their signatures automatically updated as their company identity changed.
And strategic support for senior management
Far from being a concern and an additional task for communications teams and senior management, successive identity changes were facilitated and deployed automatically by Sigilium. A powerful, centralized support tool for the brand's development strategy.