Success Story

Accompanying the brand's identity evolutions

the example of Oxalide and Claranet

Mar 15, 2022

Homogenize the brand image in professional email exchanges

Oxalide is a cloud hosting company, created in 2000. Its approach and offer quickly meet with success, and the brand gains in notoriety.

In full development, Sigilium allows from 2015 to standardize teams' email signatures and establish a qualitative and homogeneous brand image in email exchanges with all their professional contacts.

Accompanying every step of the integration with Claranet

In 2016, Oxalide changes its logo. New brand block and change of color: the dominant color of the cloud company is sky blue. Then in 2017, Oxalide joins the Claranet group (1800 users) highly developed in Europe.

The bringing together of business teams marks a return to red, for more unity. Then, at the beginning of 2018, the two logos are associated with each other in signatures.

Finally, Claranet becomes the reference brand for all units.

Accompanying every step of the integration with Claranet

In 2016, Oxalide changes its logo. New brand block and change of color: the dominant color of the cloud company is sky blue. Then in 2017, Oxalide joins the Claranet group (1800 users) highly developed in Europe.

The bringing together of business teams marks a return to red, for more unity. Then, at the beginning of 2018, the two logos are associated with each other in signatures.

Finally, Claranet becomes the reference brand for all units.

A seamless operation for users

Distributed among Outlook PC and Outlook Mac email clients, the various teams saw their signatures automatically update as identities changed.


And strategic support for senior management

Far from being an additional concern and task for the communication teams and management, successive changes in identity were facilitated and deployed automatically by Sigilium. A centralized and powerful support tool, serving the brand development strategy.


A seamless operation for users

Distributed among Outlook PC and Outlook Mac email clients, the various teams saw their signatures automatically update as identities changed.


And strategic support for senior management

Far from being an additional concern and task for the communication teams and management, successive changes in identity were facilitated and deployed automatically by Sigilium. A centralized and powerful support tool, serving the brand development strategy.


Testimony and feedback

After several acquisitions, we needed to standardize all our signatures to ensure brand consistency. This is now done.
Sigilium allows us to address targeted messages to our clients and prospects, and generate additional traffic on our website."

Testimony and feedback

After several acquisitions, we needed to standardize all our signatures to ensure brand consistency. This is now done.
Sigilium allows us to address targeted messages to our clients and prospects, and generate additional traffic on our website."

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