Success Story
How to make email signatures the best acquisition channel?
Success Story
How to make email signatures the best acquisition channel?
Upslide experience sharing
Nov 27, 2020
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages used for targeted content
100%
of content deployed automatically
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages used for targeted content
100%
of content deployed automatically
About
Upslide is a French editor of collaborative tools for the Microsoft suite. They are mainly designed for players in the financial sector.
The company currently employs 100 people. They are based in 5 major capitals: Paris, Berlin, London, New York and Singapore.
As is often the case, their prospects and customers are very busy and spend little time on social networks. Email is therefore the preferred channel for professional exchanges.
Signature deployment environment:
Microsoft365 - Outlook PC / Mac - iPhone - Web access
About
Upslide is a French editor of collaborative tools for the Microsoft suite. They are mainly designed for players in the financial sector.
The company currently employs 100 people. They are based in 5 major capitals: Paris, Berlin, London, New York and Singapore.
As is often the case, their prospects and customers are very busy and spend little time on social networks. Email is therefore the preferred channel for professional exchanges.
Signature deployment environment:
Microsoft365 - Outlook PC / Mac - iPhone - Web access
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. Very qualified traffic!
This also improves our SEO score and thus actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. Very qualified traffic!
This also improves our SEO score and thus actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
two challenges:
two challenges:
1. Branding
Relaying a consistent, high-quality identity.
With strong growth in their teams, managing the brand conveyed to all the prospects, customers and partner ecosystems became key. Particularly in view of the strategic changeover to the new identity.
Transparent change of identity
To mark Upslide's 10th anniversary, the brand redesigned its identity, reflecting its positioning and the different areas of expertise it offers. A transparent implementation for the teams on launch day.
Sigilium made it possible:
to standardize all email signatures;
to deploy the new brand identity automatically;
to automate the onboarding of new employees.
1. Branding
Relaying a consistent, high-quality identity.
With strong growth in their teams, managing the brand conveyed to all the prospects, customers and partner ecosystems became key. Particularly in view of the strategic changeover to the new identity.
Transparent change of identity
To mark Upslide's 10th anniversary, the brand redesigned its identity, reflecting its positioning and the different areas of expertise it offers. A transparent implementation for the teams on launch day.
Sigilium made it possible:
to standardize all email signatures;
to deploy the new brand identity automatically;
to automate the onboarding of new employees.
2. Business
Generate qualified traffic on dedicated content.
The goal is to segment the shared content based on countries (language of messages, call to action), but also based on the jobs of the employees and the type of contacts (prospect or already a client). This means that thanks to the platform, administrators can dispatch messages to different teams. And employees have one or more synchronized signatures, allowing them to switch from one message to another depending on the recipient.
A key function for salespeople who can push one message or another based on their contact's position in the sales cycle.
Example: Calculate the benefits of the solution, remind about the Gold Partner Microsoft certification (prospects) / Discover client cases and why generalize (clients with early users)
Sigilium allows, in particular, to:
Segment messages according to teams
Choose the message relayed according to the contact
Adapt targeted content to the sales cycle
Measure the traffic generated
Integrate appointment booking into signatures
2. Business
Generate qualified traffic on dedicated content.
The goal is to segment the shared content based on countries (language of messages, call to action), but also based on the jobs of the employees and the type of contacts (prospect or already a client). This means that thanks to the platform, administrators can dispatch messages to different teams. And employees have one or more synchronized signatures, allowing them to switch from one message to another depending on the recipient.
A key function for salespeople who can push one message or another based on their contact's position in the sales cycle.
Example: Calculate the benefits of the solution, remind about the Gold Partner Microsoft certification (prospects) / Discover client cases and why generalize (clients with early users)
Sigilium allows, in particular, to:
Segment messages according to teams
Choose the message relayed according to the contact
Adapt targeted content to the sales cycle
Measure the traffic generated
Integrate appointment booking into signatures
Benefits for the Headquaters
From a quantitative point of view: the 3rd traffic source
Since the implementation of Sigilium, UpSlide measures that email signatures have become the 3rd channel for traffic acquisition, all channels combined. Behind search (UpSlide works a lot on SEO) and direct links (used by customers). In October, for example, a strategic month for the launch of the new identity, email signatures generated 1500 qualified clicks, which is 4.5 times more traffic than social networks (LinkedIn, Twitter, etc.).
From a qualitative point of view: the best channel
Email signatures are the channel that achieves the lowest bounce rate and one of the highest times spent on the proposed content pages. While search generates a lot of visits, it is not qualified at all.
Benefits for the Headquaters
From a quantitative point of view: the 3rd traffic source
Since the implementation of Sigilium, UpSlide measures that email signatures have become the 3rd channel for traffic acquisition, all channels combined. Behind search (UpSlide works a lot on SEO) and direct links (used by customers). In October, for example, a strategic month for the launch of the new identity, email signatures generated 1500 qualified clicks, which is 4.5 times more traffic than social networks (LinkedIn, Twitter, etc.).
From a qualitative point of view: the best channel
Email signatures are the channel that achieves the lowest bounce rate and one of the highest times spent on the proposed content pages. While search generates a lot of visits, it is not qualified at all.
Positive collateral effect:
A result that directly improves the SEO score. And therefore contributes to the brand's overall visibility and brand awareness strategy.
These excellent results can be explained by two factors.
Firstly, deploying quality content where you have the recurring attention of your contacts is key. As your contacts' available time is limited, the winning strategy is to offer quality content where your contacts spend time and are available. This gives them food for thought throughout the sales process. And don't forget that it also makes your existing customers aware of new offers.
Then the Covid period, and telecommuting accelerated the distance between telephone and face-to-face exchanges. Email, and a fortiori personal exchanges, have shown their full value. Sigilium is here to help you make the most of them.
Positive collateral effect:
A result that directly improves the SEO score. And therefore contributes to the brand's overall visibility and brand awareness strategy.
These excellent results can be explained by two factors.
Firstly, deploying quality content where you have the recurring attention of your contacts is key. As your contacts' available time is limited, the winning strategy is to offer quality content where your contacts spend time and are available. This gives them food for thought throughout the sales process. And don't forget that it also makes your existing customers aware of new offers.
Then the Covid period, and telecommuting accelerated the distance between telephone and face-to-face exchanges. Email, and a fortiori personal exchanges, have shown their full value. Sigilium is here to help you make the most of them.
“ Sigilium is our best acquisition channel after Google search! At the launch of the new identity, the signatures generated more qualified traffic than paid search, and 4.5x more than all social networks ”
Edouard Ouaknine, Content manager
“ Sigilium is our best acquisition channel after Google search! At the launch of the new identity, the signatures generated more qualified traffic than paid search, and 4.5x more than all social networks ”
Edouard Ouaknine, Content manager
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