Success Story

Groupe Réference unifies all their email signatures thanks to Sigilium

Success Story

Groupe Réference unifies all their email signatures thanks to Sigilium

Feb 17, 2025

Key figures

+220

Co-workers

Expertises

100%

unified signatures

+20

Campaigns deployed

Key figures

+220

Co-workers

Expertises

100%

unified signatures

+20

Campaigns deployed

About

Reference Group is a major player specialized in supporting companies to optimize their processes and improve their IT management. Following a merger, the group sought to strengthen its brand identity and ensure consistent communication. The need to centralize and standardize email signatures has become a priority to reflect the new coherence of the group.

About

"The ease of use of Sigilium and its rapid integration enabled immediate adoption within Groupe Référence. Our marketing and IT teams save valuable time and we distribute coherent and professional messages in all our communications."

Robin Hervet, Head of Information Systems

Robin Hervet, Head of Information Systems

Challenges

In order to better manage email signatures, the Référence Group identified four main challenges:

Standardize the brand image across all communications: following the merger, the Référence Group needed to ensure a consistent and professional brand image in all its email signatures.

Optimize signature management: before Sigilium, email signatures exhibited frequent inconsistencies. The group needed a solution to centralize signature management and ensure a uniform format compliant with brand guidelines.
Facilitate the use and updating of promotional banners: the marketing department wanted to highlight campaigns and events of the group directly in the email signatures, in a simple and accessible way.
Track performance: measure the impact of communication campaigns through email signatures.

Challenges

In order to better manage email signatures, the Référence Group identified four main challenges:

Standardize the brand image across all communications: following the merger, the Référence Group needed to ensure a consistent and professional brand image in all its email signatures.

Optimize signature management: before Sigilium, email signatures exhibited frequent inconsistencies. The group needed a solution to centralize signature management and ensure a uniform format compliant with brand guidelines.
Facilitate the use and updating of promotional banners: the marketing department wanted to highlight campaigns and events of the group directly in the email signatures, in a simple and accessible way.
Track performance: measure the impact of communication campaigns through email signatures.

Solution

Fast deployment and intuitive handling: Sigilium was deployed in a short time, allowing for the harmonization of signatures across all workstations. Robin Hervet, Head of Information Systems, configured the tool for all employees.
Simplified management of banners: The marketing department now uses Sigilium to adjust promotional banners with a few clicks and quickly spread campaigns across all employees' signatures.

Solution

Fast deployment and intuitive handling: Sigilium was deployed in a short time, allowing for the harmonization of signatures across all workstations. Robin Hervet, Head of Information Systems, configured the tool for all employees.
Simplified management of banners: The marketing department now uses Sigilium to adjust promotional banners with a few clicks and quickly spread campaigns across all employees' signatures.

Advantages

100% consistency of email signatures across all offices, reinforcing the identity of Groupe Référence.
Consistent and professional brand image in all external and internal communications.
Reduction of signature errors and variations in contact information for more reliable communication.
Significant time savings for the marketing department in managing banners and signature updates.

Advantages

100% consistency of email signatures across all offices, reinforcing the identity of Groupe Référence.
Consistent and professional brand image in all external and internal communications.
Reduction of signature errors and variations in contact information for more reliable communication.
Significant time savings for the marketing department in managing banners and signature updates.