Guide

5 winning uses of email signatures

Délivrer des messages ciblés et valoriser la marque employeur

Guide

5 winning uses of email signatures

Délivrer des messages ciblés et valoriser la marque employeur

1. Choose and edit your template

Sigilium offers various email signature templates. They are all dynamic (they integrate powerful logic) and customizable. Choose the one that suits you. Preview the rendering. Apply it to the signatures.

Customize the fields:

Define the logo and the colors used
Define the sites and networks associated with each entity
Allow adding portraits
Add direct appointment scheduling

Benefit from our HTML editor

Make the most of your skills and creativity. If you want to modify variables from an existing template or code your own template, it's possible! Sigilium allows you to test and preview your work before applying it to all or part of the users.

Or opt for custom integration

You have built an email signature template internally or with your agency? We can integrate it. Preparing a functional email signature requires validating a certain number of constraints.

Here is an article / a check-list that will help you check that everything is OK for the integration!

1. Choose and edit your template

Customize the fields:

Define the logo and the colors used
Define the sites and networks associated with each entity
Allow adding portraits
Add direct appointment scheduling

Benefit from our HTML editor

Or opt for custom integration

You have built an email signature template internally or with your agency? We can integrate it. Preparing a functional email signature requires validating a certain number of constraints.

Here is an article / a check-list that will help you check that everything is OK for the integration!

2. Manage the brand image of various entities

You have multiple brands or entities within your company? From the same account, you can manage the brand image of each one.

Define a common template with variations for each brand, or define a template for each brand.

In a few minutes, configure the elements of each brand/entity: logo, website, social networks, contact information...

2. Manage the brand image of various entities

You have multiple brands or entities within your company? From the same account, you can manage the brand image of each one.

Define a common template with variations for each brand, or define a template for each brand.

In a few minutes, configure the elements of each brand/entity: logo, website, social networks, contact information...

3. Deploy a change of identity

Close to 40% of the companies using Sigilium to centralize the management of their email signatures have evolved their identity over the past four years.

The power of centralized management allows you to make a change and deploy it to all concerned users, in less than 3 minutes.

Customer Cases
Changes in identity, email nomenclature, franchise management, acquisitions/mergers of multiple brands:
Discover some customer cases and how they have managed and deployed these changes, very simply.

Discover customer cases

3. Deploy a change of identity

Close to 40% of the companies using Sigilium to centralize the management of their email signatures have evolved their identity over the past four years.

The power of centralized management allows you to make a change and deploy it to all concerned users, in less than 3 minutes.

Discover customer cases

1. Choose and edit your template

Customize the fields:

Define the logo and the colors used
Define the sites and networks associated with each entity
Allow adding portraits
Add direct appointment scheduling

Benefit from our HTML editor

Or opt for custom integration

You have built an email signature template internally or with your agency? We can integrate it. Preparing a functional email signature requires validating a certain number of constraints.

Here is an article / a check-list that will help you check that everything is OK for the integration!

2. Manage the brand image of various entities

You have multiple brands or entities within your company? From the same account, you can manage the brand image of each one.

Define a common template with variations for each brand, or define a template for each brand.

In a few minutes, configure the elements of each brand/entity: logo, website, social networks, contact information...

3. Deploy a change of identity

Close to 40% of the companies using Sigilium to centralize the management of their email signatures have evolved their identity over the past four years.

The power of centralized management allows you to make a change and deploy it to all concerned users, in less than 3 minutes.

Discover customer cases

Why centrally manage your company's email signatures?

Some figures on email.

The difficulty in managing the company's email signatures often makes this space the "poor parent" of communication. Yet, email remains the first point of contact with the brand. Email signatures are an essential space for the brand and a real asset for your communication strategy.

Abundant opportunities.

In terms of journeys, your teams represent the first point of contact with the brand. Especially in B2B. Email signatures are the direct relay of your brand in all email exchanges.

And in terms of volume, this is the space where your professional contacts spend the most time. Far more than on social networks.

It is therefore urgent to take back control and make it:

a tool at the service of the brand.
a powerful relay for targeted communications.

an effective and measurable medium.

The key figures to remember:

An employee sends +2000 emails /year externally.
2h23 is the average time spent by your contacts in front of their messaging, every day of the week.
(Source: Adobe email study 2019)

Some figures on email.

Abundant opportunities.

In terms of journeys, your teams represent the first point of contact with the brand. Especially in B2B. Email signatures are the direct relay of your brand in all email exchanges.

And in terms of volume, this is the space where your professional contacts spend the most time. Far more than on social networks.

It is therefore urgent to take back control and make it:

a tool at the service of the brand.
a powerful relay for targeted communications.

an effective and measurable medium.

The key figures to remember:

An employee sends +2000 emails /year externally.
2h23 is the average time spent by your contacts in front of their messaging, every day of the week.
(Source: Adobe email study 2019)

How to take advantage of email signatures? 5 key uses

Enhance employer branding.

Here are some examples of using email signatures to enhance employer branding. And a few key points to remember for a dynamic and attractive employer brand. Our 5 tips:

1. It's not just a topic for HR...

To recruit profiles that are committed to your company, they need to understand and embrace your values. Embracing them is a topic that concerns all teams. And each employee is the best ambassador for the company to contacts in their field. Email signatures are an excellent way to convey this, without requiring any particular action from your teams. The updating of email signatures is automated with Sigilium.

2. Highlight available offers.

In this recruitment phase, promote your job offers and links to dedicated pages on Welcome to the Jungle, Glassdoor or elsewhere.

3. Share company culture.

Reiterate messages that reflect your company culture is a good way for your contacts to understand how your values are embodied. And it allows them to learn more about you during the recruitment phase.

4. Highlight a ranking.

Email signatures are an excellent way to communicate your position in employer rankings, such as Great Place to Work or Happy at work.

5. Support your positioning.

Certifications and labels such as B-Corp or Ecovadis are real commitments that speak to your candidates. Reinforcing them in your signatures is a message in itself that positions you de facto.

Enhance employer branding.

Here are some examples of using email signatures to enhance employer branding. And a few key points to remember for a dynamic and attractive employer brand. Our 5 tips:

1. It's not just a topic for HR...

2. Highlight available offers.

In this recruitment phase, promote your job offers and links to dedicated pages on Welcome to the Jungle, Glassdoor or elsewhere.

3. Share company culture.

4. Highlight a ranking.

Email signatures are an excellent way to communicate your position in employer rankings, such as Great Place to Work or Happy at work.

5. Support your positioning.

Certifications and labels such as B-Corp or Ecovadis are real commitments that speak to your candidates. Reinforcing them in your signatures is a message in itself that positions you de facto.

Take advantage of email signatures in prospecting.

1. Personalize your email sequences.

During prospecting, personalization is key to add value to your proposition. While the message content should be concise and effective, the signature allows for a human touch and a targeted related message. Leveraging this sets you apart, it's a significant asset.

2. Promote your offers.

Showcase banners featuring new offers on your products or services! Email signatures are an excellent way to promote your offers, even when the focus of the exchange is not centered on them.

3. Share customer reviews.

78% of decision-makers take customer testimonials into account for their B2B purchases. During the "nurturing" phase, reassurance messages such as customer reviews are extremely beneficial and effective.

4. Emphasize your certifications.

Certifications are a key differentiator from the competition, so showcase them. They position you.

5. Facilitate scheduling appointments.

Your email signatures are a key space to offer direct actions. Facilitating appointment scheduling has become simple, obvious, and almost the norm today.

Take advantage of email signatures in prospecting.

1. Personalize your email sequences.

2. Promote your offers.

Showcase banners featuring new offers on your products or services! Email signatures are an excellent way to promote your offers, even when the focus of the exchange is not centered on them.

3. Share customer reviews.

4. Emphasize your certifications.

Certifications are a key differentiator from the competition, so showcase them. They position you.

5. Facilitate scheduling appointments.

Your email signatures are a key space to offer direct actions. Facilitating appointment scheduling has become simple, obvious, and almost the norm today.

Relay content from existing clients.

Expand the basket with other offers.

relay related offers in email signatures, to expand the average basket size of purchases from your existing clients.

Show your dynamism.

Email signatures are an excellent medium for sharing your news with your clients. And showcasing your dynamism or your results. Example: new products, the roadmap, events, new partnerships, etc.

Emphasize the human aspect.

In the long term of the BtoB sales cycle, emphasizing the human relationship is key. Displaying portraits in email signatures is a simple way to personalize the relationship.

Relay content from existing clients.

Expand the basket with other offers.

relay related offers in email signatures, to expand the average basket size of purchases from your existing clients.

Show your dynamism.

Email signatures are an excellent medium for sharing your news with your clients. And showcasing your dynamism or your results. Example: new products, the roadmap, events, new partnerships, etc.

Emphasize the human aspect.

In the long term of the BtoB sales cycle, emphasizing the human relationship is key. Displaying portraits in email signatures is a simple way to personalize the relationship.

Internally.

Whether you have dedicated internal content or not, the very act of automating the management of email signatures is a real revolution. Relaying content dynamically transforms the perception of the company by your teams.

Here are 3 customer experiences:

Unify teams around content.

By transforming email signatures into an effective and measurable communication space, teams become a driving force to push targeted content related to their activity or brand.

A momentum around the brand.

Teams are always proud to convey a quality brand image. And to belong to a collective and a strong brand. And it is important for everyone to feel "part of the family." They then become volunteers to relay company news and offers. Especially if it requires no effort! Customer feedback for Sigilium is clear: automation is the key.

An active relay of internal dynamics.

You know that your teams (almost) never go on intranets or content libraries. However, they read their emails daily. At D-Edge, the experience shows that email signatures are the best relay of each entity's activity within the group.

Internally.

Here are 3 customer experiences:

Unify teams around content.

By transforming email signatures into an effective and measurable communication space, teams become a driving force to push targeted content related to their activity or brand.

A momentum around the brand.

An active relay of internal dynamics.

With partners and the network.

Email signatures are an excellent way to promote new partnerships, recognition, and positive news. Here are other effective actions that you can be inspired by:

Build on customer relationships.

Do you have satisfied customers of your services and products? Build on this community of users and ambassadors to increase your visibility. For example, by asking them to provide customer feedback or vote for you.

Engage stakeholders in non-business activities.

While many companies take advantage of signatures to promote their commercial offers, associations use Sigilium to engage their community and raise funds through calls for donations.

Share your momentum and values.

Email signatures are also a good way to emphasize values and engage stakeholders in practical applications. In the example of TIME, each employee reminds their contacts of the importance of supporting quality journalism by prioritizing paid information. A common sense argument with direct practical application!

With partners and the network.

Email signatures are an excellent way to promote new partnerships, recognition, and positive news. Here are other effective actions that you can be inspired by:

Build on customer relationships.

Engage stakeholders in non-business activities.

While many companies take advantage of signatures to promote their commercial offers, associations use Sigilium to engage their community and raise funds through calls for donations.

Share your momentum and values.