Success Story

A seamless migration from Gmail to Outlook for Motul's email signatures

Success Story

A seamless migration from Gmail to Outlook for Motul's email signatures

Feedback from Motul

Feb 28, 2019

Key figures

1500

daily users of signatures

countries, an international presence

+300

targeted messages deployed

100%

of synced email signatures

Key figures

1500

daily users of signatures

countries, an international presence

+300

targeted messages deployed

100%

of synced email signatures

About

Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).

Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.

With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.

About

Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.

With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.

Accompany the change of messaging system

Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.

Switching from Gmail to Outlook

Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).

Accompany the change of messaging system

Switching from Gmail to Outlook

Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).

The technical support from the Sigilium teams allowed us to smoothly transition the email signatures of all employees in 23 countries. A real comfort for us during this strategic moment of changing work and messaging environments, which is always complex.

Benedikt R., IT team

A seamless transition

Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.

Specifically,

The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.

Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.

A seamless transition

Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.

Specifically,

The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.

Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.