Success Story

Standardize email signatures for a franchise network

The example of Day by Day

Mar 3, 2023

Issue: ensuring a consistent identity for all franchisees

Day by Day is the first French network of bulk grocery stores.
Very dynamic, store openings are regular, throughout the French territory. Their number doubled last year.


Deploying a consistent brand image, remotely, is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to adopt, in a very simple way, a common signature.


Issue: ensuring a consistent identity for all franchisees

Day by Day is the first French network of bulk grocery stores.
Very dynamic, store openings are regular, throughout the French territory. Their number doubled last year.


Deploying a consistent brand image, remotely, is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to adopt, in a very simple way, a common signature.


Support

Since 2016, Sigilium has enabled franchisees to have the same email signature template. And everyone can make it their own in a few clicks, regardless of their computer skills.

  • the new signature is presented to the franchisee

  • they validate it or edit it if necessary

  • it is installed once or deployed automatically

Then, centrally, the communication team can prepare and deploy relevant communication for each franchisee.

Support

Since 2016, Sigilium has enabled franchisees to have the same email signature template. And everyone can make it their own in a few clicks, regardless of their computer skills.

  • the new signature is presented to the franchisee

  • they validate it or edit it if necessary

  • it is installed once or deployed automatically

Then, centrally, the communication team can prepare and deploy relevant communication for each franchisee.

Result: an easier learning curve

Fill in a few fields of a form to customize your email signature is within everyone’s reach.

  • the brand image is standardized

  • the technical constraint is lifted

  • the communication team can control the campaigns

Changes are automatically deployed in email signatures.

Result: an easier learning curve

Fill in a few fields of a form to customize your email signature is within everyone’s reach.

  • the brand image is standardized

  • the technical constraint is lifted

  • the communication team can control the campaigns

Changes are automatically deployed in email signatures.

Today

The Communication team can focus on creating campaigns, and segment them by location if necessary.

Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.

Today

The Communication team can focus on creating campaigns, and segment them by location if necessary.

Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.

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Get 14 days of commitment-free testing. Get started and help your teams to perform.

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© 2024 Sigilium. All rights reserved.