Success Story
Standardize email signatures for a franchise network
The example of Day by Day
Mar 3, 2023
Success Story
Standardize email signatures for a franchise network
The example of Day by Day
Mar 3, 2023
Issue: ensuring a consistent identity for all franchisees
Day by Day is the first French network of bulk grocery stores.
Very dynamic, store openings are regular, throughout the French territory. Their number doubled last year.
Deploying a consistent brand image, remotely, is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to adopt, in a very simple way, a common signature.
Issue: ensuring a consistent identity for all franchisees
Day by Day is the first French network of bulk grocery stores.
Very dynamic, store openings are regular, throughout the French territory. Their number doubled last year.
Deploying a consistent brand image, remotely, is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to adopt, in a very simple way, a common signature.
Support
Since 2016, Sigilium has enabled franchisees to have the same email signature template. And everyone can make it their own in a few clicks, regardless of their computer skills.
the new signature is presented to the franchisee
they validate it or edit it if necessary
it is installed once or deployed automatically
Then, centrally, the communication team can prepare and deploy relevant communication for each franchisee.
Support
Since 2016, Sigilium has enabled franchisees to have the same email signature template. And everyone can make it their own in a few clicks, regardless of their computer skills.
the new signature is presented to the franchisee
they validate it or edit it if necessary
it is installed once or deployed automatically
Then, centrally, the communication team can prepare and deploy relevant communication for each franchisee.
Result: an easier learning curve
Fill in a few fields of a form to customize your email signature is within everyone’s reach.
the brand image is standardized
the technical constraint is lifted
the communication team can control the campaigns
Changes are automatically deployed in email signatures.
Result: an easier learning curve
Fill in a few fields of a form to customize your email signature is within everyone’s reach.
the brand image is standardized
the technical constraint is lifted
the communication team can control the campaigns
Changes are automatically deployed in email signatures.
Today
The Communication team can focus on creating campaigns, and segment them by location if necessary.
Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.
Today
The Communication team can focus on creating campaigns, and segment them by location if necessary.
Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.
Not a user yet?
Get 14 days of commitment-free testing. Get started and help your teams to perform.
Not a user yet?
Get 14 days of commitment-free testing. Get started and help your teams to perform.
Subscribe to the newsletter
© 2024 Sigilium. All rights reserved.
Subscribe to the newsletter
© 2024 Sigilium. All rights reserved.