Success Story

Standardize email signatures for a franchise network

Success Story

Standardize email signatures for a franchise network

The example of Day by Day

Mar 3, 2023

Key figures

53

sales points in France

100%

uniform email signatures

8 years

of daily use of the service

400%

increase in points of sale

Key figures

53

sales points in France

100%

uniform email signatures

8 years

of daily use of the service

400%

increase in points of sale

About

Planity is a company specializing in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which has required solutions to structure its internal operations, particularly the management of email signatures for employees.

It is in this context that Planity chose Sigilium, to ensure the standardization of signatures and improve the user experience, both for employees and their interlocutors.

About

Planity is a company specializing in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which has required solutions to structure its internal operations, particularly the management of email signatures for employees.

It is in this context that Planity chose Sigilium, to ensure the standardization of signatures and improve the user experience, both for employees and their interlocutors.

Challenges

  • Day by Day is the leading French network of bulk grocery stores. Very dynamic, the openings of points of sale are regular across the entire French territory. Their number doubled last year.

  • Deploying a consistent brand image remotely is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to adopt a common signature very easily.


Challenges

  • Day by Day is the leading French network of bulk grocery stores. Very dynamic, the openings of points of sale are regular across the entire French territory. Their number doubled last year.

  • Deploying a consistent brand image remotely is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to adopt a common signature very easily.


David Sutrat

" Sigilium allows each franchisee to enhance the brand in all their professional exchanges. A real plus for the management at headquarters, especially in a very dynamic network context.

This is part of the first onboarding elements for franchisees who are starting. "

David Sutrat, founder

David Sutrat

" Sigilium allows each franchisee to enhance the brand in all their professional exchanges. A real plus for the management at headquarters, especially in a very dynamic network context.

This is part of the first onboarding elements for franchisees who are starting. "

David Sutrat, founder

Solution

Since 2016, Sigilium has allowed franchisees to have the same email signature model. And each one can make it their own in just a few clicks, regardless of their computer skills.

  • their new signature is presented to the franchisee

  • they validate it or edit it if necessary

  • it is installed once or deployed automatically

Then, in a centralized manner, the communication team can prepare and deploy relevant communications for each franchisee.



Result: easier handling

Filling out a few fields of a form to customize their email signature is within everyone's reach.

  • the brand image is standardized

  • the technical constraint is lifted

  • the communication team can manage the campaigns

Changes are automatically deployed in the email signatures.


Solution

Since 2016, Sigilium has allowed franchisees to have the same email signature model. And each one can make it their own in just a few clicks, regardless of their computer skills.

  • their new signature is presented to the franchisee

  • they validate it or edit it if necessary

  • it is installed once or deployed automatically

Then, in a centralized manner, the communication team can prepare and deploy relevant communications for each franchisee.



Result: easier handling

Filling out a few fields of a form to customize their email signature is within everyone's reach.

  • the brand image is standardized

  • the technical constraint is lifted

  • the communication team can manage the campaigns

Changes are automatically deployed in the email signatures.


David Sutrat

" Signatures are an excellent way to communicate the values that drive us and our beliefs. "

David Sutrat, founder

David Sutrat

" Signatures are an excellent way to communicate the values that drive us and our beliefs. "

David Sutrat, founder

Today

The Communication Team can focus on creating campaigns and segmenting them by location if needed.

Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.

Today

The Communication Team can focus on creating campaigns and segmenting them by location if needed.

Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.

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