Success Story
How to standardize the email signatures of your franchise network
Success Story
How to standardize the email signatures of your franchise network
The example of Day by Day
Mar 3, 23
Key figures
53
sales points in France
100%
uniform email signatures
8 years
of daily use of the service
400%
increase in points of sale
Key figures
53
sales points in France
100%
uniform email signatures
8 years
of daily use of the service
400%
increase in points of sale
About
Day by Day is the leading French network of bulk grocery stores.
Their concept is based on the idea of providing an alternative to traditional consumption by encouraging a more responsible and sustainable lifestyle. The store offers a wide range of products, such as dry foods (pasta, rice, cereals), grocery items (oil, vinegar, sauces), cleaning products, and cosmetics, all sold without packaging or in reusable containers. Customers can purchase the exact quantity they want, which helps reduce food waste and plastic usage.
The "Day by Day" concept emphasizes educating consumers on more environmentally friendly habits. The stores are often organized so that products are easily accessible in bulk dispensers, and customers bring their own containers or use reusable containers available in the store. This is an approach that is part of a broader trend towards responsible consumption and waste reduction in society.
About
Day by Day is the leading French network of bulk grocery stores.
Their concept is based on the idea of providing an alternative to traditional consumption by encouraging a more responsible and sustainable lifestyle. The store offers a wide range of products, such as dry foods (pasta, rice, cereals), grocery items (oil, vinegar, sauces), cleaning products, and cosmetics, all sold without packaging or in reusable containers. Customers can purchase the exact quantity they want, which helps reduce food waste and plastic usage.
The "Day by Day" concept emphasizes educating consumers on more environmentally friendly habits. The stores are often organized so that products are easily accessible in bulk dispensers, and customers bring their own containers or use reusable containers available in the store. This is an approach that is part of a broader trend towards responsible consumption and waste reduction in society.
Challenges
Very dynamic, the openings of sales points are regular, across the entire French territory. Their number doubled last year.
Deploying a consistent brand image remotely is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to easily adopt a common signature.
Challenges
Very dynamic, the openings of sales points are regular, across the entire French territory. Their number doubled last year.
Deploying a consistent brand image remotely is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to easily adopt a common signature.
" Sigilium allows each franchisee to enhance the brand in all their professional exchanges. A real plus for the management at headquarters, especially in a very dynamic network context.
This is part of the first onboarding elements for franchisees who are starting. "
David Sutrat, founder
" Sigilium allows each franchisee to enhance the brand in all their professional exchanges. A real plus for the management at headquarters, especially in a very dynamic network context.
This is part of the first onboarding elements for franchisees who are starting. "
David Sutrat, founder
Solution
Since 2016, Sigilium has allowed franchisees to have the same email signature model. And each one can make it their own in just a few clicks, regardless of their computer skills.
their new signature is presented to the franchisee
they validate it or edit it if necessary
it is installed once or deployed automatically
Then, in a centralized manner, the communication team can prepare and deploy relevant communications for each franchisee.
Result: easier handling
Filling out a few fields of a form to customize their email signature is within everyone's reach.
the brand image is standardized
the technical constraint is lifted
the communication team can manage the campaigns
Changes are automatically deployed in the email signatures.
Solution
Since 2016, Sigilium has allowed franchisees to have the same email signature model. And each one can make it their own in just a few clicks, regardless of their computer skills.
their new signature is presented to the franchisee
they validate it or edit it if necessary
it is installed once or deployed automatically
Then, in a centralized manner, the communication team can prepare and deploy relevant communications for each franchisee.
Result: easier handling
Filling out a few fields of a form to customize their email signature is within everyone's reach.
the brand image is standardized
the technical constraint is lifted
the communication team can manage the campaigns
Changes are automatically deployed in the email signatures.
" Signatures are an excellent way to communicate the values that drive us and our beliefs. "
David Sutrat, founder
" Signatures are an excellent way to communicate the values that drive us and our beliefs. "
David Sutrat, founder
Today
The Communication Team can focus on creating campaigns and segmenting them by location if needed.
Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.
Today
The Communication Team can focus on creating campaigns and segmenting them by location if needed.
Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.
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© 2024 Sigilium. All rights reserved.