Success Story

Lubatex Group harmonizes the communication of its subsidiaries with Sigilium

Success Story

Lubatex Group harmonizes the communication of its subsidiaries with Sigilium

Feb 21, 2025

Key figures

120

co-workers

Brands managed

Campaigns

+60

countries in which the group operates

Key figures

120

co-workers

Brands managed

Campaigns

+60

countries in which the group operates

About

Lubatex Group is a major player in the export of automotive batteries in Europe and beyond. With several subsidiaries operating under different brands – Acedis, AZ Energy, GK Logistique, Lubagulf, Lubalux, MDLB, VAICA VPZ – the group faces a significant challenge: ensuring smooth and coherent communication across its various entities.

Each brand having its own challenges and positioning, managing email signatures represented a challenge: ensuring visual homogeneity while allowing a certain level of customization according to the activity and market of each subsidiary.

About

"The support provided by Sigilium really made a difference. Compared to other providers, you don't always find this level of follow-up and support, and for us, it was very important."

Julien Kranz, Marketing Project Manager

"The support provided by Sigilium really made a difference. Compared to other providers, you don't always find this level of follow-up and support, and for us, it was very important."

Julien Kranz, Marketing Project Manager

Challenges

A scattered communication between multiple brands: with entities operating in different sectors and regions, each subsidiary used its own tools and visuals for email signatures. This diversity led to a lack of consistency in external communication and made it difficult to manage integrated marketing campaigns through emails.
A need to effectively promote key events: Lubatex regularly participates in trade shows to showcase its solutions. However, without a centralized tool, the dissemination of invitations and event information via email signatures remained limited and difficult to measure.
A time-consuming management and recurring IT interventions: employees had to manage their own email signatures, which generated numerous requests to the IT department for display problems, updates, or incompatibilities depending on devices (notably on Android).

Challenges

A scattered communication between multiple brands: with entities operating in different sectors and regions, each subsidiary used its own tools and visuals for email signatures. This diversity led to a lack of consistency in external communication and made it difficult to manage integrated marketing campaigns through emails.
A need to effectively promote key events: Lubatex regularly participates in trade shows to showcase its solutions. However, without a centralized tool, the dissemination of invitations and event information via email signatures remained limited and difficult to measure.
A time-consuming management and recurring IT interventions: employees had to manage their own email signatures, which generated numerous requests to the IT department for display problems, updates, or incompatibilities depending on devices (notably on Android).

Solution

A tool designed for multi-brand groups: thanks to Sigilium, Lubatex was able to set up a common template for all its subsidiaries to ensure a coherent visual identity while allowing adaptations suited to each brand. Each company in the group has a signature that respects the overall graphic charter, while integrating elements specific to its activity and market.
A centralized management, run by a small team: with only two people in charge of marketing, Lubatex needed a simple and effective solution. Sigilium allows creating, modifying, and deploying signatures for all employees without manual intervention on their part. An administrator can update the signatures of 120 employees in a few minutes, thereby eliminating the technical constraints and errors associated with manual updates.
An integrated communication channel for marketing campaigns: in just a few clicks, Lubatex was able to insert a registration link for a trade show directly into email signatures. This integration allows each employee to promote the event in their daily exchanges, thus maximizing the visibility of the campaign among prospects and partners.

Solution

A tool designed for multi-brand groups: thanks to Sigilium, Lubatex was able to set up a common template for all its subsidiaries to ensure a coherent visual identity while allowing adaptations suited to each brand. Each company in the group has a signature that respects the overall graphic charter, while integrating elements specific to its activity and market.
A centralized management, run by a small team: with only two people in charge of marketing, Lubatex needed a simple and effective solution. Sigilium allows creating, modifying, and deploying signatures for all employees without manual intervention on their part. An administrator can update the signatures of 120 employees in a few minutes, thereby eliminating the technical constraints and errors associated with manual updates.
An integrated communication channel for marketing campaigns: in just a few clicks, Lubatex was able to insert a registration link for a trade show directly into email signatures. This integration allows each employee to promote the event in their daily exchanges, thus maximizing the visibility of the campaign among prospects and partners.

Benefits

A harmonized communication across all subsidiaries: each entity of the group now uses a structured signature format, ensuring a better brand image and instant recognition among clients and partners.
A significant time saving for marketing and IT teams: employees no longer need to manage their signatures individually, and the IT team no longer has to intervene to resolve technical issues related to email signatures.
Continuous improvement thanks to Sigilium's support: Lubatex particularly appreciates Sigilium's responsiveness and the support offered. The marketing team wants to go further by further personalizing the signatures to make them more user-friendly and facilitating their deployment on Android.

Benefits

A harmonized communication across all subsidiaries: each entity of the group now uses a structured signature format, ensuring a better brand image and instant recognition among clients and partners.
A significant time saving for marketing and IT teams: employees no longer need to manage their signatures individually, and the IT team no longer has to intervene to resolve technical issues related to email signatures.
Continuous improvement thanks to Sigilium's support: Lubatex particularly appreciates Sigilium's responsiveness and the support offered. The marketing team wants to go further by further personalizing the signatures to make them more user-friendly and facilitating their deployment on Android.