Success Story
How Sigilium supported the identity change of Commanders Act
Success Story
How Sigilium supported the identity change of Commanders Act
Experience sharing
Mar 15, 2020
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
About
Commanders Act offers the Cookieless Marketing Data Platform, the first European technology solution designed to support digital teams in a cookie-free environment. By integrating essential tools, the platform covers the entire data journey: performance feedback, media campaign optimization, tag management and first-party data activation. It guarantees total data sovereignty and strict compliance with current regulations.
Founded in the early 2010s as TagCommander, the company has established itself as a technology leader by expanding its offering to include a Customer Data Platform (CDP) and a consent management system. In 2022, the launch of version X marks a major step forward with the integration of server-side tracking, meeting new privacy protection requirements.
With over 500 customers and 10,000 users worldwide, Commanders Act is recognized by Gartner and Forrester as a leader in the CDP market. Its acquisition of Adloop in October 2023 further strengthens its expertise in marketing analytics, enabling advertisers to optimize their performance in the face of shrinking advertising budgets.
About
Commanders Act offers the Cookieless Marketing Data Platform, an innovative European technology solution designed to support digital teams in a cookie-free environment. By integrating essential tools, the platform covers the entire data journey: performance feedback, media campaign optimization, tag management and first-party data activation. It guarantees total data sovereignty and strict compliance with current regulations.
Founded in the early 2010s as TagCommander, the company has established itself as a technology leader by expanding its offering to include a Customer Data Platform (CDP) and a consent management system. In 2022, the launch of version X marks a major step forward with the integration of server-side tracking, meeting new privacy protection requirements.
With over 500 customers and 10,000 users worldwide, Commanders Act is recognized by Gartner and Forrester as a leader in the CDP market. Its acquisition of Adloop in October 2023 further strengthens its expertise in marketing analytics, enabling advertisers to optimize their performance in the face of shrinking advertising budgets.
Challenges
Commanders Act (formerly Tag Commanders) contacted Sigilium a week before making its name change official.
Goal: to implement their new identity on all the company's e-mail signatures.
And to make better use of this important and effective communication channel.
The challenge was to improve the perception of their expertise. With a broader brand name, to reflect the company's different areas of activity.
The change of name and identity was the practical translation of this strategic repositioning.
Challenges
Commanders Act (formerly Tag Commanders) contacted Sigilium a week before making its name change official.
Goal: to implement their new identity on all the company's e-mail signatures.
And to make better use of this important and effective communication channel.
The challenge was to improve the perception of their expertise. With a broader brand name, to reflect the company's different areas of activity.
The change of name and identity was the practical translation of this strategic repositioning.
Solution
On the day of the launch, Sigilium made it possible to deploy the new brand identity in all employees' mailboxes.
This was achieved by centralizing the management of email signatures (design, messages and updates). A powerful tool to consolidate this strategic change in a space that is the first point of contact with the brand: e-mail exchanges with Commanders Act contacts
D-5: meeting with the team
D-3: creation of new email signatures
D-Day: deployment to all users
Solution
On the day of the launch, Sigilium made it possible to deploy the new brand identity in all employees' mailboxes.
This was achieved by centralizing the management of email signatures (design, messages and updates). A powerful tool to consolidate this strategic change in a space that is the first point of contact with the brand: e-mail exchanges with Commanders Act contacts
D-5: meeting with the team
D-3: creation of new email signatures
D-Day: deployment to all users
Benefits
Harmonization: Sigilium enabled instant deployment of mail signatures with the new identity. For teams on different sites in 4 European countries.
Measured visibility: Thanks to its Sigilium dashboard, Commanders Act can measure the visibility of deployed communications. It can also track qualified traffic generated by email signatures.
Significant time savings: The seamless, automated deployment on Outlook has saved a considerable amount of time for all employees, who now have nothing to do. After validation, the technical team delegates email signature management, at ease, to the business teams. The communications team prepares and deploys changes autonomously. And the rest of the company benefits automatically. This simplicity is made possible by Sigilium's native integration with Microsoft 365.
Benefits
Harmonization: Sigilium enabled instant deployment of mail signatures with the new identity. For teams on different sites in 4 European countries.
Measured visibility: Thanks to its Sigilium dashboard, Commanders Act can measure the visibility of deployed communications. It can also track qualified traffic generated by email signatures.
Significant time savings: The seamless, automated deployment on Outlook has saved a considerable amount of time for all employees, who now have nothing to do. After validation, the technical team delegates email signature management, at ease, to the business teams. The communications team prepares and deploys changes autonomously. And the rest of the company benefits automatically. This simplicity is made possible by Sigilium's native integration with Microsoft 365.
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© 2024 Sigilium. All rights reserved.