Success Story

Supporting a change of identity

The example of Commanders Act

Mar 15, 2022

Issue and strategic challenge

Commanders Act (formerly Tag Commanders) contacted Sigilium a week before formalizing its name change. Objective: to implement their new identity on all company email signatures. And also to better utilize this important and effective communication channel. The challenge was to improve the perception of their expertise. With a broader brand name, allowing for the development of different business areas. The name and identity change being the concrete translation of this strategic repositioning.

Issue and strategic challenge

Commanders Act (formerly Tag Commanders) contacted Sigilium a week before formalizing its name change. Objective: to implement their new identity on all company email signatures. And also to better utilize this important and effective communication channel. The challenge was to improve the perception of their expertise. With a broader brand name, allowing for the development of different business areas. The name and identity change being the concrete translation of this strategic repositioning.

Accompany and automate the deployment of the new identity

On launch day, Sigilium enabled the deployment of the new brand identity in the messaging of all employees. This was achieved by centralizing the management of email signatures (design, messages, and updates). A powerful tool to establish this strategic change. In a space that is the first point of contact with the brand: email exchanges with Commanders Act's counterparts


  • D-5: meeting with the team

  • D-3: creation of new signatures

  • Day of: deployment to all users

Accompany and automate the deployment of the new identity

On launch day, Sigilium enabled the deployment of the new brand identity in the messaging of all employees. This was achieved by centralizing the management of email signatures (design, messages, and updates). A powerful tool to establish this strategic change. In a space that is the first point of contact with the brand: email exchanges with Commanders Act's counterparts


  • D-5: meeting with the team

  • D-3: creation of new signatures

  • Day of: deployment to all users

Tangible results

Harmonization: Sigilium has enabled the instantaneous deployment of email signatures with the new identity. For teams present in different locations, in 4 European countries.

Measured visibility: Thanks to its dashboard on Sigilium, Commanders Act measures the visibility of deployed communications. And can track the qualified traffic generated by the email signatures.

Significant time savings: The transparent and automated deployment on Outlook has saved considerable time for all employees who no longer have to do anything. Upon validation, the technical team serenely delegates the management of email signatures to the business teams. The communication team prepares and deploys its changes autonomously. And the rest of the company benefits automatically. A simplicity made possible thanks to Sigilium's native integration with Microsoft 365.

Tangible results

Harmonization: Sigilium has enabled the instantaneous deployment of email signatures with the new identity. For teams present in different locations, in 4 European countries.

Measured visibility: Thanks to its dashboard on Sigilium, Commanders Act measures the visibility of deployed communications. And can track the qualified traffic generated by the email signatures.

Significant time savings: The transparent and automated deployment on Outlook has saved considerable time for all employees who no longer have to do anything. Upon validation, the technical team serenely delegates the management of email signatures to the business teams. The communication team prepares and deploys its changes autonomously. And the rest of the company benefits automatically. A simplicity made possible thanks to Sigilium's native integration with Microsoft 365.

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