Success Story
Deploy synchronized email signatures on Gmail
Success Story
Deploy synchronized email signatures on Gmail
The example of the Trace group with Sigilium
Feb 28, 2022
Chiffres clés
160
pays / +200 M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
Chiffres clés
160
pays / +200 M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
About
Lubatex Group is a major player in the export of automotive batteries in Europe and beyond. With several subsidiaries operating under different brands – Acedis, AZ Energy, GK Logistique, Lubagulf, Lubalux, MDLB, VAICA VPZ – the group faces a significant challenge: ensuring smooth and coherent communication across its various entities.
Each brand having its own challenges and positioning, managing email signatures represented a challenge: ensuring visual homogeneity while allowing a certain level of customization according to the activity and market of each subsidiary.
About
Lubatex Group is a major player in the export of automotive batteries in Europe and beyond. With several subsidiaries operating under different brands – Acedis, AZ Energy, GK Logistique, Lubagulf, Lubalux, MDLB, VAICA VPZ – the group faces a significant challenge: ensuring smooth and coherent communication across its various entities.
Each brand having its own challenges and positioning, managing email signatures represented a challenge: ensuring visual homogeneity while allowing a certain level of customization according to the activity and market of each subsidiary.
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D, CTO
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D, CTO
Challenges
A scattered communication between multiple brands: with entities operating in different sectors and regions, each subsidiary used its own tools and visuals for email signatures. This diversity led to a lack of consistency in external communication and made it difficult to manage integrated marketing campaigns through emails.
A need to effectively promote key events: Lubatex regularly participates in trade shows to showcase its solutions. However, without a centralized tool, the dissemination of invitations and event information via email signatures remained limited and difficult to measure.
A time-consuming management and recurring IT interventions: employees had to manage their own email signatures, which generated numerous requests to the IT department for display problems, updates, or incompatibilities depending on devices (notably on Android).
Challenges
A scattered communication between multiple brands: with entities operating in different sectors and regions, each subsidiary used its own tools and visuals for email signatures. This diversity led to a lack of consistency in external communication and made it difficult to manage integrated marketing campaigns through emails.
A need to effectively promote key events: Lubatex regularly participates in trade shows to showcase its solutions. However, without a centralized tool, the dissemination of invitations and event information via email signatures remained limited and difficult to measure.
A time-consuming management and recurring IT interventions: employees had to manage their own email signatures, which generated numerous requests to the IT department for display problems, updates, or incompatibilities depending on devices (notably on Android).
Solution
A tool designed for multi-brand groups: thanks to Sigilium, Lubatex was able to set up a common template for all its subsidiaries to ensure a coherent visual identity while allowing adaptations suited to each brand. Each company in the group has a signature that respects the overall graphic charter, while integrating elements specific to its activity and market.
A centralized management, run by a small team: with only two people in charge of marketing, Lubatex needed a simple and effective solution. Sigilium allows creating, modifying, and deploying signatures for all employees without manual intervention on their part. An administrator can update the signatures of 120 employees in a few minutes, thereby eliminating the technical constraints and errors associated with manual updates.
An integrated communication channel for marketing campaigns: in just a few clicks, Lubatex was able to insert a registration link for a trade show directly into email signatures. This integration allows each employee to promote the event in their daily exchanges, thus maximizing the visibility of the campaign among prospects and partners.
Solution
A tool designed for multi-brand groups: thanks to Sigilium, Lubatex was able to set up a common template for all its subsidiaries to ensure a coherent visual identity while allowing adaptations suited to each brand. Each company in the group has a signature that respects the overall graphic charter, while integrating elements specific to its activity and market.
A centralized management, run by a small team: with only two people in charge of marketing, Lubatex needed a simple and effective solution. Sigilium allows creating, modifying, and deploying signatures for all employees without manual intervention on their part. An administrator can update the signatures of 120 employees in a few minutes, thereby eliminating the technical constraints and errors associated with manual updates.
An integrated communication channel for marketing campaigns: in just a few clicks, Lubatex was able to insert a registration link for a trade show directly into email signatures. This integration allows each employee to promote the event in their daily exchanges, thus maximizing the visibility of the campaign among prospects and partners.
Un déploiement centralisé, transparent pour les équipes
Grâce à une intégration native avec l'API Google Workspace, Sigilium a été déployé très facilement et de manière transparente pour les utilisateurs : en amont du déploiement, chacun a découvert sa nouvelle signature. Et a pu l'éditer et la valider avant déploiement. Le jour dit, les signatures ont été déployées automatiquement sur Gmail pour l'ensemble des 15 entités.
Synchronisation mobile Sur iOS Gmail et Mail, les utilisateurs ont également pu bénéficier d'une signature email synchronisée pour leurs iPhones / iPad.
Un déploiement centralisé, transparent pour les équipes
Grâce à une intégration native avec l'API Google Workspace, Sigilium a été déployé très facilement et de manière transparente pour les utilisateurs : en amont du déploiement, chacun a découvert sa nouvelle signature. Et a pu l'éditer et la valider avant déploiement. Le jour dit, les signatures ont été déployées automatiquement sur Gmail pour l'ensemble des 15 entités.
Synchronisation mobile Sur iOS Gmail et Mail, les utilisateurs ont également pu bénéficier d'une signature email synchronisée pour leurs iPhones / iPad.
L'équipe marketing relaie facilement des messages ciblés
UN DOUBLE NIVEAU D'ADMINISTRATION
ENTITÉS LOCALES / GLOBAL
Aujourd'hui les responsables communication et marketing des différentes entités sont chacun en charge d'un périmètre de utilisateurs. Avec un accès administrateur adéquat, ils peuvent déployer des communications pertinentes pour leur marché, dans la langue qui convient. Cela en quelques clics.
Au siège les administrateurs généraux ont une vue globale sur les bannières et messages relayés. Ils peuvent également prendre la main et déployer un message corporate global, gérer les droits de chacun et relayer instantanément l'évolution de la marque en cas de changement.
L'équipe marketing relaie facilement des messages ciblés
UN DOUBLE NIVEAU D'ADMINISTRATION
ENTITÉS LOCALES / GLOBAL
Aujourd'hui les responsables communication et marketing des différentes entités sont chacun en charge d'un périmètre de utilisateurs. Avec un accès administrateur adéquat, ils peuvent déployer des communications pertinentes pour leur marché, dans la langue qui convient. Cela en quelques clics.
Au siège les administrateurs généraux ont une vue globale sur les bannières et messages relayés. Ils peuvent également prendre la main et déployer un message corporate global, gérer les droits de chacun et relayer instantanément l'évolution de la marque en cas de changement.
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