Success Story

Deploy synchronized email signatures on Gmail

The example of the Trace group with Sigilium

Feb 28, 2022

A multi-brand group with international presence

TRACE is an international media group specializing in Afro-urban music and entertainment. Through its 24 pay channels, radios, and digital and mobile services, TRACE reaches a multicultural audience of 200 million people in over 160 countries. Launched in 2003 after acquiring the eponymous magazine, TRACE has become the foremost media brand acclaimed by lovers of Afro-urban culture worldwide, particularly in sub-Saharan Africa, Europe, the Caribbean, and the Indian Ocean.

Context: The group used a standardized fixed signature model. The marketing teams had prepared, but never deployed, a new signature template.

With the implementation of Sigilium, the business teams were able to realize this project. And envision this channel as a dual-level voice: local, thanks to proper segmentation by country/entity. And global, with campaigns that can be deployed on all users' signatures from the headquarters.

A multi-brand group with international presence

TRACE is an international media group specializing in Afro-urban music and entertainment. Through its 24 pay channels, radios, and digital and mobile services, TRACE reaches a multicultural audience of 200 million people in over 160 countries. Launched in 2003 after acquiring the eponymous magazine, TRACE has become the foremost media brand acclaimed by lovers of Afro-urban culture worldwide, particularly in sub-Saharan Africa, Europe, the Caribbean, and the Indian Ocean.

Context: The group used a standardized fixed signature model. The marketing teams had prepared, but never deployed, a new signature template.

With the implementation of Sigilium, the business teams were able to realize this project. And envision this channel as a dual-level voice: local, thanks to proper segmentation by country/entity. And global, with campaigns that can be deployed on all users' signatures from the headquarters.

A seamless setup a centralized deployment

Thanks to native integration with the Google Workspace API, Sigilium was deployed very easily and seamlessly for users: prior to deployment, everyone discovered their new signature. And was able to edit and validate it before deployment. On the chosen day, the signatures were automatically deployed on Gmail for all 15 entities.

Mobile synchronization On iOS Gmail and Mail, users were also able to benefit from synchronized email signature for their iPhones/iPad.

A seamless setup a centralized deployment

Thanks to native integration with the Google Workspace API, Sigilium was deployed very easily and seamlessly for users: prior to deployment, everyone discovered their new signature. And was able to edit and validate it before deployment. On the chosen day, the signatures were automatically deployed on Gmail for all 15 entities.

Mobile synchronization On iOS Gmail and Mail, users were also able to benefit from synchronized email signature for their iPhones/iPad.

Allow marketing teams to drive messages and brand image

A DOUBLE LEVEL OF ADMINISTRATION
LOCAL / GLOBAL ENTITIES

Today, the communication and marketing managers of the various entities each oversee a user base. With proper administrative access, they can deploy relevant communications for their market, in the appropriate language. All this in just a few clicks.

At headquarters, the general administrators have a global view of the banners and messages being relayed. They can also take control and deploy a global corporate message, manage individual rights, and instantly relay brand developments in case of changes.

Allow marketing teams to drive messages and brand image

A DOUBLE LEVEL OF ADMINISTRATION
LOCAL / GLOBAL ENTITIES

Today, the communication and marketing managers of the various entities each oversee a user base. With proper administrative access, they can deploy relevant communications for their market, in the appropriate language. All this in just a few clicks.

At headquarters, the general administrators have a global view of the banners and messages being relayed. They can also take control and deploy a global corporate message, manage individual rights, and instantly relay brand developments in case of changes.

Not a user yet?

Get 14 days of commitment-free testing. Get started and help your teams to perform.

Not a user yet?

Get 14 days of commitment-free testing. Get started and help your teams to perform.

Subscribe to the newsletter

Sign up to our newsletter to stay informed about features and releases.

© 2024 Sigilium. All rights reserved.

Subscribe to the newsletter

Sign up to our newsletter to stay informed about features and releases.

© 2024 Sigilium. All rights reserved.