Success Story
How Trace manages email signatures for a multi-brand group
Success Story
How Trace manages email signatures for a multi-brand group
Feedback from Sigilium
Feb 28, 2022
Key figures
160
pays / +200 M fans
70
FM and digital radios
57
Campaigns / year
100%
unified signatures
Key figures
160
pays / +200 M fans
70
FM and digital radios
57
Campaigns / year
100%
unified signatures
About
TRACE is an international media group specializing in Afro-urban music and entertainment. Through its 24 pay channels, radio stations, digital and mobile services, TRACE reaches a multicultural audience of 200 million people in over 160 countries. Launched in 2003 following the acquisition of the eponymous magazine, TRACE has become the leading media brand for Afro-Urban culture lovers worldwide, particularly in sub-Saharan Africa, Europe, the West Indies and the Indian Ocean.
About
TRACE is an international media group specializing in Afro-urban music and entertainment. Through its 24 pay channels, radio stations, digital and mobile services, TRACE reaches a multicultural audience of 200 million people in over 160 countries. Launched in 2003 following the acquisition of the eponymous magazine, TRACE has become the leading media brand for Afro-Urban culture lovers worldwide, particularly in sub-Saharan Africa, Europe, the West Indies and the Indian Ocean.
"Sigilium has enabled us to put the communication team back in charge of managing email signatures and the brand image conveyed in all countries. It pushes targeted content efficiently. And on the IT side, we were able to easily connect our messaging system and automate user management. "
Jérémy D, CTO
"Sigilium has enabled us to put the communication team back in charge of managing email signatures and the brand image conveyed in all countries. It pushes targeted content efficiently. And on the IT side, we were able to easily connect our messaging system and automate user management. "
Jérémy D, CTO
Challenges
Empowering business teams: The group was using a fixed, standardized email signature template. The marketing teams had prepared, but never deployed, their new email signature template.
A two-pronged approach. Local, thanks to appropriate segmentation by country/entity, and global, with campaigns that could be deployed on the signatures of all users from head office.
Challenges
Empowering business teams: The group was using a fixed, standardized email signature template. The marketing teams had prepared, but never deployed, their new email signature template.
A two-pronged approach. Local, thanks to appropriate segmentation by country/entity, and global, with campaigns that could be deployed on the signatures of all users from head office.
Solution
With the implementation of Sigilium, the marketing and communications teams were able to bring this project to fruition.
In the run-up to deployment, everyone discovered their new signature. They were then able to edit and validate them before deployment.
On the D day, the signatures were automatically deployed on Gmail for all entities.
Users were also able to benefit from a synchronized email signature for their iPhones / iPads.
Solution
With the implementation of Sigilium, the marketing and communications teams were able to bring this project to fruition.
In the run-up to deployment, everyone discovered their new signature. They were then able to edit and validate them before deployment.
On the D day, the signatures were automatically deployed on Gmail for all entities.
Users were also able to benefit from a synchronized email signature for their iPhones / iPads.
A centralized deployment, transparent for the teams
Thanks to native integration with the Google Workspace API, Sigilium was deployed very easily and transparently for users: prior to deployment, everyone discovered their new signature. And they were able to edit and confirm before deployment. On the D day, the signatures were automatically deployed on Gmail for all 15 entities.
Mobile synchronization On iOS Gmail and Mail, users were also able to benefit from a synchronized email signature for their iPhones / iPads.
A centralized deployment, transparent for the teams
Thanks to native integration with the Google Workspace API, Sigilium was deployed very easily and transparently for users: prior to deployment, everyone discovered their new signature. And they were able to edit and confirm before deployment. On the D day, the signatures were automatically deployed on Gmail for all 15 entities.
Mobile synchronization On iOS Gmail and Mail, users were also able to benefit from a synchronized email signature for their iPhones / iPads.
The marketing team easily relays targeted messages
A DOUBLE LEVEL OF ADMINISTRATION
LOCAL ENTITIES / GLOBAL
Today, communication and marketing managers in different entities are each in charge of a different scope of users. With the right administrator access, they can deploy communications relevant to their market, in the right language. In just a few clicks.
At Headquaters, general administrators have a global view of the banners and messages relayed. They can also take control and deploy a global corporate message, manage individual rights and instantly relay brand evolution, in the event of change.
The marketing team easily relays targeted messages
A DOUBLE LEVEL OF ADMINISTRATION
LOCAL ENTITIES / GLOBAL
Today, communication and marketing managers in different entities are each in charge of a different scope of users. With the right administrator access, they can deploy communications relevant to their market, in the right language. In just a few clicks.
At Headquaters, general administrators have a global view of the banners and messages relayed. They can also take control and deploy a global corporate message, manage individual rights and instantly relay brand evolution, in the event of change.
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