Features

increase precision through segmentation

3 examples to act like pros

May 14, 2021

Features

increase precision through segmentation

3 examples to act like pros

May 14, 2021

Segment the campaigns by department

Artcurial is a French internationally renowned auction house. Real events for collectors and the public, each sale is specific to the theme and the objects presented (vintage cars, drawings, paintings, furniture, sculptures, watches, contemporary art).

Prior to the sales, each department highlights a catalog that can be viewed online. Thanks to an effective segmentation, organized by department, up to twenty future sales are simultaneously enhanced by the various Artcurial users.

Sigilium thus gives users the assurance of automatically relaying the ad hoc catalog to their interlocutors. The platform allows the communication team to define and schedule who relays which sale, and until when. A key usage, made intuitive and accessible.

Segment the campaigns by department

Segment users by office / geographical location

With a large number of events organized in each country, the AB Tasty teams use office segmentation that makes planning and campaign distribution very simple.

Each office can promote the webinars, breakfasts, trade shows, and other events it organizes.

General administrators can also manage and deploy campaigns for the entire group.

Segment users by office / geographical location

With a large number of events organized in each country, the AB Tasty teams use office segmentation that makes planning and campaign distribution very simple.

Each office can promote the webinars, breakfasts, trade shows, and other events it organizes.

General administrators can also manage and deploy campaigns for the entire group.

Allow local administrators to manage their scope

At D-edge, the new brand bringing together the expertise of Fastbooking and Availpro, segmentation is done by country. The key to successful management of campaigns lies in the dual level administration of email signatures and their messages.

Each local administrator can create and deploy campaigns based on the news in their area (country, geographical region).

The headquarters team supervises the campaigns, measures the visibility and the feedback. They can take control at any time to deploy a global or downward communication. They also manage the scope of action and the access of the various organization administrators.