Success Story
Comment gérer les évolutions d’identité de la marque
L’exemple d'Oxalide et Claranet
Success Story
Comment gérer les évolutions d’identité de la marque
L’exemple d'Oxalide et Claranet
About
Oxalide is a hosting company specialized in the cloud, founded in 2000. Its approach and offering quickly met with success, and the brand gained in notoriety.
In 2015, Sigilium enabled the company to standardize its teams' email signatures and establish a consistent, high-quality brand image in email exchanges with all their business contacts.
The brand's image then evolves with the merger with Claranet.
About
Oxalide is a hosting company specialized in the cloud, founded in 2000. Its approach and offering quickly met with success, and the brand gained in notoriety.
In 2015, Sigilium enabled the company to standardize its teams' email signatures and establish a consistent, high-quality brand image in email exchanges with all their business contacts.
The brand's image then evolves with the merger with Claranet.
“Après plusieurs acquisitions, nous avions besoin d'uniformiser toutes nos signatures pour assurer la cohérence de la marque. C'est désormais chose faite.
Sigilium nous permet d'adresser des messages ciblés à nos clients et prospects, et de générer du trafic supplémentaire sur notre site web."
Sandrine Bajolet, Directrice Marketing
“Après plusieurs acquisitions, nous avions besoin d'uniformiser toutes nos signatures pour assurer la cohérence de la marque. C'est désormais chose faite.
Sigilium nous permet d'adresser des messages ciblés à nos clients et prospects, et de générer du trafic supplémentaire sur notre site web."
Sandrine Bajolet, Directrice Marketing
Challenges
In 2016, Oxalide changed its logo. New brand block and change of color: the cloud company's dominant color changes to sky blue. Then, in 2017, Oxalide joined the Claranet group (1,800 users), which is highly developed in Europe.
The merging of the business teams marks a return to red, for greater unity. Then in early 2018, the two logos were combined in signatures.
Finally, Claranet became the reference brand for all units.
Challenges
In 2016, Oxalide changed its logo. New brand block and change of color: the cloud company's dominant color changes to sky blue. Then, in 2017, Oxalide joined the Claranet group (1,800 users), which is highly developed in Europe.
The merging of the business teams marks a return to red, for greater unity. Then in early 2018, the two logos were combined in signatures.
Finally, Claranet became the reference brand for all units.
Solution
Seamless operation for users
Split between Outlook PC and Outlook Mac email clients, the various teams saw their signatures automatically updated as their company identity changed.And strategic support for senior management
Far from being a concern and an additional task for communications teams and senior management, successive identity changes were facilitated and deployed automatically by Sigilium. A powerful, centralized support tool for the brand's development strategy.
Solution
Seamless operation for users
Split between Outlook PC and Outlook Mac email clients, the various teams saw their signatures automatically updated as their company identity changed.And strategic support for senior management
Far from being a concern and an additional task for communications teams and senior management, successive identity changes were facilitated and deployed automatically by Sigilium. A powerful, centralized support tool for the brand's development strategy.
Key figures
160
Million d'€ de CA
+ 1000
clients
+ 900
collaborateurs
100%
signatures unifiées !
Key figures
160
Million d'€ de CA
+ 1000
clients
+ 900
collaborateurs
100%
signatures unifiées !
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
“Après plusieurs acquisitions, nous avions besoin d'uniformiser toutes nos signatures pour assurer la cohérence de la marque. C'est désormais chose faite.
Sigilium nous permet d'adresser des messages ciblés à nos clients et prospects, et de générer du trafic supplémentaire sur notre site web."
Sandrine Bajolet, Directrice Marketing
“Après plusieurs acquisitions, nous avions besoin d'uniformiser toutes nos signatures pour assurer la cohérence de la marque. C'est désormais chose faite.
Sigilium nous permet d'adresser des messages ciblés à nos clients et prospects, et de générer du trafic supplémentaire sur notre site web."
Sandrine Bajolet, Directrice Marketing
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
160
Million d'€ de CA
+ 1000
clients
+ 900
collaborateurs
100%
signatures unifiées !
Key figures
160
Million d'€ de CA
+ 1000
clients
+ 900
collaborateurs
100%
signatures unifiées !
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
“Après plusieurs acquisitions, nous avions besoin d'uniformiser toutes nos signatures pour assurer la cohérence de la marque. C'est désormais chose faite.
Sigilium nous permet d'adresser des messages ciblés à nos clients et prospects, et de générer du trafic supplémentaire sur notre site web."
Sandrine Bajolet, Directrice Marketing
“Après plusieurs acquisitions, nous avions besoin d'uniformiser toutes nos signatures pour assurer la cohérence de la marque. C'est désormais chose faite.
Sigilium nous permet d'adresser des messages ciblés à nos clients et prospects, et de générer du trafic supplémentaire sur notre site web."
Sandrine Bajolet, Directrice Marketing
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.