Success Story

Why do marketing departments use Sigilium on a daily basis?

Feedback from RIMers

Success Story

Why do marketing departments use Sigilium on a daily basis?

Feedback from RIMers

Key figures on Sigilium

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

Key figures on Sigilium

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

About

From October 2 to 4, 2025, Sigilium was a partner of the RIM, the International Meetings and Marketing, an unmissable event for marketing and communication professionals.

Many participants are already using Sigilium to enhance the coherence of their communication and deliver targeted messages to their interlocutors. Discover what the service provides them on a daily basis.

About

From October 2 to 4, 2025, Sigilium was a partner of the RIM, the International Meetings and Marketing, an unmissable event for marketing and communication professionals.

Many participants are already using Sigilium to enhance the coherence of their communication and deliver targeted messages to their interlocutors. Discover what the service provides them on a daily basis.

Why they use Sigilium

" To enhance the brand and all our services. "

Adeline Bonnefont
Samsic

" To enhance the brand and all our services. "

Adeline Bonnefont
Samsic

" To manage the signatures of the group's brands."


Mohamed Kodja
Infopro digital

" To manage the signatures of the group's brands."


Mohamed K.
Infopro digital

" For nurturing with our major accounts"


Vanessa Girard

Group JAD

" For nurturing with our major accounts"


Vanessa Girard

Group JAD

" To highlight our news and events"


Céline Caudoux

Realease Capital

" To highlight our news and events"


Céline Caudoux

Realease Capital

" To relay targeted content to our BtoB contacts"


Pierre Antoine T.

Bouygues Telecom

" To relay targeted content to our BtoB contacts"


Pierre Antoine T.

Bouygues Telecom

" For consistent branding in all exchanges. "


Laurent Ollivier

BtoB Experts

Email signatures, what is the interest?

There is an obvious branding issue in relaying a high-quality and up-to-date email signature in professional exchanges. But the role of Sigilium is also to allow you to make it a real medium for broadcasting targeted communications.

Here are 4 concrete interests:

  1. Ensure a coherent brand image

  2. Deliver targeted content where you are really being read

  3. Measure the interest of my interlocutors in the distributed content

  4. Compare the media email to other distribution channels

Email signatures, what is the interest?

There is an obvious branding issue in relaying a high-quality and up-to-date email signature in professional exchanges. But the role of Sigilium is also to allow you to make it a real medium for broadcasting targeted communications.

Here are 4 concrete interests:

  1. Ensure a coherent brand image

  2. Deliver targeted content where you are really being read

  3. Measure the interest of my interlocutors in the distributed content

  4. Compare the media email to other distribution channels

Key figures of email

Email remains a daily channel of exchange. Here is an average figure that has been consistently observed for the past 10 years: your employees send more than 2000 emails per year, outside of the company. That’s 10 emails per working day.

These are just as many opportunities for external communication. You can also include all internal communications that can carry key messages about the dynamics of the company.

Key figures of email

Email remains a daily channel of exchange. Here is an average figure that has been consistently observed for the past 10 years: your employees send more than 2000 emails per year, outside of the company. That’s 10 emails per working day.

These are just as many opportunities for external communication. You can also include all internal communications that can carry key messages about the dynamics of the company.

This is the number of annual emails sent externally by each of your employees.

2h23 c'est le temps moyen passé par un employé devant sa messagerie

This is the average time an employee spends daily in front of their messaging.

10 winning uses of Sigilium

10 winning uses of Sigilium

Capitalizing on "owned media"

In a context where acquisition channels are becoming increasingly saturated and expensive, companies are rediscovering the power of owned media: the email signature is one, as are your website and your newsletters.
Every email sent is a direct, personal, and measurable communication space.

Email signatures are no longer just piles of contact information. By enhancing them, they become a strategic communication lever, capable of delivering targeted messages to each interlocutor — prospects, partners, candidates, clients.

Capitalizing on "owned media"

In a context where acquisition channels are becoming increasingly saturated and expensive, companies are rediscovering the power of owned media: the email signature is one, as are your website and your newsletters.
Every email sent is a direct, personal, and measurable communication space.

Email signatures are no longer just piles of contact information. By enhancing them, they become a strategic communication lever, capable of delivering targeted messages to each interlocutor — prospects, partners, candidates, clients.

They use the service daily :

1. Manage brand identity and its evolution

When Realease Capital evolved its identity, Sigilium enabled the communication team to automatically deploy the new branding in email signatures.

A seamless and instantaneous implementation on launch day, to ensure consistency and responsiveness, without action or manipulation by the teams. A real game changer for brand managers who are self-sufficient with respect to IT in managing their schedules.

1. Manage brand identity and its evolution

When Realease Capital evolved its identity, Sigilium enabled the communication team to automatically deploy the new branding in email signatures.

A seamless and instantaneous implementation on launch day, to ensure consistency and responsiveness, without action or manipulation by the teams. A real game changer for brand managers who are self-sufficient with respect to IT in managing their schedules.

2. Manage the email signatures of multi-brand groups

The Infopro Digital group brings together 4000 employees spread across 35 brands in 50 countries. There are real challenges in being able to automate the management of the email signatures of the different brands.

Sigilium allows:

  • Each marketing and communication manager to be autonomous in managing their signatures, both in design and in the communications relayed.

  • IT managers to synchronize directories, messaging, and CRM.

2. Manage the email signatures of multi-brand groups

The Infopro Digital group brings together 4000 employees spread across 35 brands in 50 countries. There are real challenges in being able to automate the management of the email signatures of the different brands.

Sigilium allows:

  • Each marketing and communication manager to be autonomous in managing their signatures, both in design and in the communications relayed.

  • IT managers to synchronize directories, messaging, and CRM.

Laurent Ollivier gives his opinion and recommends Sigilium for managing professional email signatures.

" Sigilium allows us as an agency to convey a flawless and coherent brand image in all our exchanges. It is also a channel that we recommend to our clients to ensure effective nurturing and maintain control of the brand, especially when it evolves. "

Laurent Ollivier, Director of BtoB Experts

Laurent Ollivier gives his opinion and recommends Sigilium for managing professional email signatures.

" Sigilium allows us as an agency to convey a flawless and coherent brand image in all our exchanges. It is also a channel that we recommend to our clients to ensure effective nurturing and maintain control of the brand, especially when it evolves. "

Laurent Ollivier, Director of BtoB Experts

3. Differentiate between internal and external messages

Having multiple interlocutors raises the question: is there a unique message to convey to everyone? Or do my different types of contacts expect dedicated information to work with us?

Today with Sigilium, the Bouygues Télécom teams automatically differentiate messages, depending on whether the interlocutor is internal or external.

3. Differentiate between internal and external messages

Having multiple interlocutors raises the question: is there a unique message to convey to everyone? Or do my different types of contacts expect dedicated information to work with us?

Today with Sigilium, the Bouygues Télécom teams automatically differentiate messages, depending on whether the interlocutor is internal or external.

4. Gain relevance with a multi-signature choice

If you are addressing different types of interlocutors (personas), if you have several offers in your catalog, or different business verticals in which you provide solutions, then it is interesting to provide teams with multiple signatures.

and enable them to:

  • choose the message based on the contact

  • deliver a very precise message

4. Gain relevance with a multi-signature choice

If you are addressing different types of interlocutors (personas), if you have several offers in your catalog, or different business verticals in which you provide solutions, then it is interesting to provide teams with multiple signatures.

and enable them to:

  • choose the message based on the contact

  • deliver a very precise message

5. Work on local communications

The sales teams of Samsic facilities are spread across the territory. They participate in tours of France to present the group's services.

To maximize the interest of their interlocutors, the marketing department has dispatched messages based on the regions where each operates. Result: they recorded a good registration rate for the various events.

5. Work on local communications

The sales teams of Samsic facilities are spread across the territory. They participate in tours of France to present the group's services.

To maximize the interest of their interlocutors, the marketing department has dispatched messages based on the regions where each operates. Result: they recorded a good registration rate for the various events.

6. Measure your actions and the interest in your content

Sigilium allows communication and marketing managers to measure engagement with the deployed content.

And to find the traffic generated on specific content or pages directly in Google Analytics to compare the channel of email signatures with other marketing actions implemented.

6. Measure your actions and the interest in your content

Sigilium allows communication and marketing managers to measure engagement with the deployed content.

And to find the traffic generated on specific content or pages directly in Google Analytics to compare the channel of email signatures with other marketing actions implemented.

7. Highlighting one's values and important causes

The Nexans group communicates both on the values defended by the company and its employees (Pink October, Movember, Pride ...). And on the projects of the company and its foundation.

The signatures are also a way to communicate about foundation projects to the network of clients and partners. Relaying the call for projects has helped to increase the number of submitted projects. And to measure the traffic generated by the email signatures.

7. Highlighting one's values and important causes

The Nexans group communicates both on the values defended by the company and its employees (Pink October, Movember, Pride ...). And on the projects of the company and its foundation.

The signatures are also a way to communicate about foundation projects to the network of clients and partners. Relaying the call for projects has helped to increase the number of submitted projects. And to measure the traffic generated by the email signatures.

8. Enhance the employer brand

The other major challenge for companies, beyond making known what they do, is to recruit the best talents and profiles suited to their corporate culture.

Sigilium allows you to communicate about your employer brand and the reasons to join your company: corporate culture, women's place, remote work, employee training, etc.

8. Enhance the employer brand

The other major challenge for companies, beyond making known what they do, is to recruit the best talents and profiles suitable for their corporate culture.

Sigilium allows you to communicate about your employer brand and the reasons to join your company: corporate culture, the role of women, remote work, employee training, etc. An excellent way to remind key stakeholders of the upcoming highlights.

9. Communicate about the major events

Prior to its prestigious auctions, each department of the auction house Artcurial communicates the upcoming dates, in the signatures of email exchanges with its clients.

These exceptional moments each have specific client typologies. Clients interact with the teams and can see the upcoming dates not to be missed. Email signatures become an appointment, are an appointment.

9. Communicate about the major events

Prior to its prestigious auctions, each department of the auction house Artcurial communicates the upcoming dates, in the signatures of email exchanges with its clients.

These exceptional moments each have specific client typologies. Clients interact with the teams and can see the upcoming dates not to be missed. Email signatures become an appointment, are an appointment.

10. Nurturing your prospects, clients, and partners

In the long time of BtoB, a good way to stay "top of mind" in the minds of your interlocutors is to nurture the relationship with content that interests them and helps them progress in the sales cycle.

For example:

  • guides and white papers

  • calculators

  • case studies

In the example of Barbour ABI, one of the brands of the Infopro digital group, the guides made available allow for concrete progress on the topics they cover.

10. Nurturing your prospects, clients, and partners

In the long time of BtoB, a good way to stay "top of mind" in the minds of your interlocutors is to nurture the relationship with content that interests them and helps them progress in the sales cycle.

For example:

  • guides and white papers

  • calculators

  • case studies

In the example of Barbour ABI, one of the brands of the Infopro digital group, the guides made available allow for concrete progress on the topics they cover.

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Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

About

Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).

Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.

With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.

About

Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).

Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.

With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.

Accompany the change of messaging system

Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.

Switching from Gmail to Outlook

Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).

Accompany the change of messaging system

Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.

Switching from Gmail to Outlook

Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).

Laurent Ollivier gives his opinion and recommends Sigilium for managing professional email signatures.

" Sigilium allows us as an agency to convey a flawless and coherent brand image in all our exchanges. It is also a channel that we recommend to our clients to ensure effective nurturing and maintain control of the brand, especially when it evolves. "

Laurent Ollivier, Director of BtoB Experts

Laurent Ollivier gives his opinion and recommends Sigilium for managing professional email signatures.

" Sigilium allows us as an agency to convey a flawless and coherent brand image in all our exchanges. It is also a channel that we recommend to our clients to ensure effective nurturing and maintain control of the brand, especially when it evolves. "

Laurent Ollivier, Director of BtoB Experts

A seamless transition

Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.

Specifically,

  • The centralized management platform remained the same for the Marketing teams.

  • The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.

  • During the transition period, email signatures were updated on Gmail and Outlook.


    Advantages of the Sigilium approach

    Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.

A seamless transition

Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.

Specifically,

  • The centralized management platform remained the same for the Marketing teams.

  • The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.

  • During the transition period, email signatures were updated on Gmail and Outlook.


    Advantages of the Sigilium approach

    Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.

Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

About

Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.

It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.

About

Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.

It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.

Laurent Ollivier gives his opinion and recommends Sigilium for managing professional email signatures.

" Sigilium allows us as an agency to convey a flawless and coherent brand image in all our exchanges. It is also a channel that we recommend to our clients to ensure effective nurturing and maintain control of the brand, especially when it evolves. "

Laurent Ollivier, Director of BtoB Experts

Laurent Ollivier gives his opinion and recommends Sigilium for managing professional email signatures.

" Sigilium allows us as an agency to convey a flawless and coherent brand image in all our exchanges. It is also a channel that we recommend to our clients to ensure effective nurturing and maintain control of the brand, especially when it evolves. "

Laurent Ollivier, Director of BtoB Experts

Challenges

  • Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.

  • Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.

  • Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.

Challenges

  • Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.

  • Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.

  • Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.

Solution

  • Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.

  • Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.

  • Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.

Solution

  • Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.

  • Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.

  • Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.

Benefits

  • + 2 hours of time saved during the integration of new employees thanks to the automation of signatures.

  • 100% standardized signatures across different services and regions (France, Germany, Belgium).

  • Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).

Benefits

  • + 2 hours of time saved during the integration of new employees thanks to the automation of signatures.

  • 100% standardized signatures across different services and regions (France, Germany, Belgium).

  • Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).

portraits de l'équipe Sigilium pour le support et l'accompagnement des clients.

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