Success Story
Bouygues Telecom harmonise ses signatures et optimise ses messages avec Sigilium
Success Story
Bouygues Telecom harmonise ses signatures et optimise ses messages avec Sigilium
Key figures
+2000
utilisateurs quotidiens
20K
emails envoyés / jour
15
segments marketing
100%
de signatures unifiées`
Key figures
+2000
utilisateurs quotidiens
20K
emails envoyés / jour
15
segments marketing
100%
de signatures unifiées`
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
"Pendant le POC, plusieurs points m'avaient séduit : une idée simple qui peut rapporter gros, une équipe transparente qui sait faire évoluer son produit, et qui met en confiance."
Mathieu Chondroyannis, Innovation Manager
"Pendant le POC, plusieurs points m'avaient séduit : une idée simple qui peut rapporter gros, une équipe transparente qui sait faire évoluer son produit, et qui met en confiance."
Mathieu Chondroyannis, Innovation Manager
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
+2000
utilisateurs quotidiens
20K
emails envoyés / jour
15
segments marketing
100%
de signatures unifiées`
Key figures
+2000
utilisateurs quotidiens
20K
emails envoyés / jour
15
segments marketing
100%
de signatures unifiées`
About
Bouygues Telecom Entreprise offers telecommunications solutions for professionals under the Bouygues Pro and Bouygues Business brands. In the midst of a major transformation and identity change, the company faced a key challenge: to structure and effectively exploit email signatures as a genuine communication tool and marketing lever.
The company wanted to automate the management of email signatures, guarantee consistent communication between its different divisions, and measure the impact of integrated campaigns.
About
Bouygues Telecom Entreprise offers telecommunications solutions for professionals under the Bouygues Pro and Bouygues Business brands. In the midst of a major transformation and identity change, the company faced a key challenge: to structure and effectively exploit email signatures as a genuine communication tool and marketing lever.
The company wanted to automate the management of email signatures, guarantee consistent communication between its different divisions, and measure the impact of integrated campaigns.
"Pendant le POC, plusieurs points m'avaient séduit : une idée simple qui peut rapporter gros, une équipe transparente qui sait faire évoluer son produit, et qui met en confiance."
Mathieu Chondroyannis, Innovation Manager
"Pendant le POC, plusieurs points m'avaient séduit : une idée simple qui peut rapporter gros, une équipe transparente qui sait faire évoluer son produit, et qui met en confiance."
Mathieu Chondroyannis, Innovation Manager
4 challenges
An under-exploited channel and a lack of uniformity: email plays a central role at Bouygues Telecom Division Entreprise, with thousands of exchanges every day between sales reps, technicians and customers. Signatures lacked uniformity: some were missing, others displayed inconsistent formats or old logos, damaging the brand image.
A brand change: Bouygues Telecom Division Entreprise has evolved, integrating new identities: Bouygues Pro and Bouygues Business. It was essential to instantly update email signatures across all communications to ensure a smooth, seamless transition.
4 challenges
An under-exploited channel and a lack of uniformity: email plays a central role at Bouygues Telecom Division Entreprise, with thousands of exchanges every day between sales reps, technicians and customers. Signatures lacked uniformity: some were missing, others displayed inconsistent formats or old logos, damaging the brand image.
A brand change: Bouygues Telecom Division Entreprise has evolved, integrating new identities: Bouygues Pro and Bouygues Business. It was essential to instantly update email signatures across all communications to ensure a smooth, seamless transition.
A need to monitor and optimize campaigns: some signatures already included banners, but there were no performance indicators (click-through rates, engagement) to measure their impact. The communications team was looking for a solution capable of automating campaign management and providing precise data on campaign effectiveness.
A simple solution that could be adapted to the IT environment: the tool had to integrate with the Microsoft Active Directory to automatically synchronize and manage signatures. The need for automation was key, in particular to manage the departure or arrival of an employee without manual intervention.
A need to monitor and optimize campaigns: some signatures already included banners, but there were no performance indicators (click-through rates, engagement) to measure their impact. The communications team was looking for a solution capable of automating campaign management and providing precise data on campaign effectiveness.
A simple solution that could be adapted to the IT environment: the tool had to integrate with the Microsoft Active Directory to automatically synchronize and manage signatures. The need for automation was key, in particular to manage the departure or arrival of an employee without manual intervention.
Solution
Internal deployment and adoption
A POC to test and refine requirements: before full deployment, a 3-month POC (Proof of Concept) was carried out with around a hundred testers, spread across different entities. This phase made it possible to:
Evaluate the tool's impact and ergonomics.
Adjust signatures according to feedback.
validate integration into the company's IT environment
Smooth, efficient deployment: by February 2024, 2,000 licenses had been activated simultaneously. A lightened version of the signatures was set up for internal exchanges.
Centralized, scalable management: currently, two people manage signatures for the entire company. Eventually, each division could have its own project manager for more agile campaign management.
Solution
Internal deployment and adoption
A POC to test and refine requirements: before full deployment, a 3-month POC (Proof of Concept) was carried out with around a hundred testers, spread across different entities. This phase made it possible to:
Evaluate the tool's impact and ergonomics.
Adjust signatures according to feedback.
validate integration into the company's IT environment
Smooth, efficient deployment: by February 2024, 2,000 licenses had been activated simultaneously. A lightened version of the signatures was set up for internal exchanges.
Centralized, scalable management: currently, two people manage signatures for the entire company. Eventually, each division could have its own project manager for more agile campaign management.
" Pour vous donner des retours sur l'adoption de Sigilium : c'est la première fois dans les POC de l'Innolab qu'on a eu autant d'enthousiasme sur un projet : lors de notre enquête interne, on a eu 98% de retours positifs pour généraliser le projet ! "
Mathieu Chondroyannis, Innovation Manager
" Pour vous donner des retours sur l'adoption de Sigilium : c'est la première fois dans les POC de l'Innolab qu'on a eu autant d'enthousiasme sur un projet : lors de notre enquête interne, on a eu 98% de retours positifs pour généraliser le projet ! "
Mathieu Chondroyannis, Innovation Manager
5 practical benefits
Standardization
Standardization
Less support
Less support
A time saver
A time saver
An efficient communication
An efficient communication
automatic onboarding
automatic onboarding
Harmonized communication and reinforced visual identity: each group and division has a coherent, representative signature. The brand image is reinforced on all emails sent.
An exploitable and measurable marketing lever: email signatures now include high-performance, trackable banners. The communications team can measure results and adapt campaigns according to performance.
Harmonized communication and reinforced visual identity: each group and division has a coherent, representative signature. The brand image is reinforced on all emails sent.
An exploitable and measurable marketing lever: email signatures now include high-performance, trackable banners. The communications team can measure results and adapt campaigns according to performance.
A time saver and a simplified management.
No more IT intervention to update signatures. Automation reduced the workload for in-house teams.
A winning partnership with Sigilium.
Sigilium's support and responsiveness were decisive for the success of the project. The teams appreciated the simplicity and transparency of the service.
A time saver and a simplified management.
No more IT intervention to update signatures. Automation reduced the workload for in-house teams.
A winning partnership with Sigilium.
Sigilium's support and responsiveness were decisive for the success of the project. The teams appreciated the simplicity and transparency of the service.
Key figures
+2000
utilisateurs quotidiens
20K
emails envoyés / jour
15
segments marketing
100%
de signatures unifiées`
Key figures
+2000
utilisateurs quotidiens
20K
emails envoyés / jour
15
segments marketing
100%
de signatures unifiées`
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
"Pendant le POC, plusieurs points m'avaient séduit : une idée simple qui peut rapporter gros, une équipe transparente qui sait faire évoluer son produit, et qui met en confiance."
Mathieu Chondroyannis, Innovation Manager
"Pendant le POC, plusieurs points m'avaient séduit : une idée simple qui peut rapporter gros, une équipe transparente qui sait faire évoluer son produit, et qui met en confiance."
Mathieu Chondroyannis, Innovation Manager
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.