Success Story
How to manage email signatures for over 90 franchise agencies
Success Story
How to manage email signatures for over 90 franchise agencies
Key figures
+600
Collaborateurs
90
Agences
+70
Campagnes déployées
100%
signatures unifiées
Key figures
+600
Collaborateurs
90
Agences
+70
Campagnes déployées
100%
signatures unifiées
About
Espaces Atypiques is a French group with a network of agencies specializing in contemporary real estate. It currently has 95 branches throughout France, and numerous partners around the world.
The 600 employees work in sales and rentals. The agencies are both independent, with a highly appreciated local approach and expertise, and benefit from the image of excellence conveyed by the Espaces Atypiques brand.
With many direct email exchanges with customers, it's essential to take care of the image conveyed, as well as the messages sent out by each agency. All the more reasons to switch to centralized email signature management with Sigilium.
About
Espaces Atypiques is a French group with a network of agencies specializing in contemporary real estate. It currently has 95 branches throughout France, and numerous partners around the world.
The 600 employees work in sales and rentals. The agencies are both independent, with a highly appreciated local approach and expertise, and benefit from the image of excellence conveyed by the Espaces Atypiques brand.
With many direct email exchanges with customers, it's essential to take care of the image conveyed, as well as the messages sent out by each agency. All the more reasons to switch to centralized email signature management with Sigilium.
" Passer d'une gestion manuelle des signatures email, à un pilotage centralisé automatique avec Sigilium, a été une vraie révolution ! Et un atout majeur au moment où les agences se sont multipliées. "
Armelle d'Esquerre, Responsable communication
" Passer d'une gestion manuelle des signatures email, à un pilotage centralisé automatique avec Sigilium, a été une vraie révolution ! Et un atout majeur au moment où les agences se sont multipliées. "
Armelle d'Esquerre, Responsable communication
challenge 1 : Automate email signature management
Initial inventory
Until now, the communications team had to manually create an image signature for each new user.
The limit: time! Especially with regular recruitments and the need to re-generate each signature when an employee changes or to add a one-off event message.
Since management was time-consuming, adding a message to the email signatures became a real constraint, and this media was under-used (a few times a year) because installing and updating required a (very) willing user to make it work.
Initial inventory
Until now, the communications team had to manually create an image signature for each new user.
The limit: time! Especially with regular recruitments and the need to re-generate each signature when an employee changes or to add a one-off event message.
Since management was time-consuming, adding a message to the email signatures became a real constraint, and this media was under-used (a few times a year) because installing and updating required a (very) willing user to make it work.
Solution and implementation
The first objective was to identify a solution to manage email signatures centrally, with native integration with Gmail. Hence the choice of Sigilium. Then to deploy it:
Prior to the deployment: during the initial import, all signatures and segmentation were generated. At launch, each user was able to preview their new signature and check their contact details.
D-Day: deployment was automatic in all Gmail mailboxes, a seamless process for the teams.
Users accustomed to using their Mail or Outlook messaging systems (rather than Gmail) were also able to benefit from a synchronized signature and keep their usual messaging system. A real asset for a network of agencies with disparate uses!
Solution and implementation
The first objective was to identify a solution to manage email signatures centrally, with native integration with Gmail. Hence the choice of Sigilium. Then to deploy it:
Prior to the deployment: during the initial import, all signatures and segmentation were generated. At launch, each user was able to preview their new signature and check their contact details.
D-Day: deployment was automatic in all Gmail mailboxes, a seamless process for the teams.
Users accustomed to using their Mail or Outlook messaging systems (rather than Gmail) were also able to benefit from a synchronized signature and keep their usual messaging system. A real asset for a network of agencies with disparate uses!
Benefits for Headquarters
Communication
a considerable time-saving in management
the transition to dynamic HTML signatures
with differentiated linksthe planning of campaigns
the automatic deployment of messages
agency-based segmentation of communications
returns feedback: traffic generated
Learn more about segmentation
HR
automatic onboarding of new hires: for each new collaborator created on Google Workspace, a signature is added automatically. They have a signature readily available from their first hour of work.
Benefits for Headquarters
Communication
a considerable time-saving in management
the transition to dynamic HTML signatures
with differentiated linksthe planning of campaigns
the automatic deployment of messages
agency-based segmentation of communications
returns feedback: traffic generated
Learn more about segmentation
HR
automatic onboarding of new hires: for each new collaborator created on Google Workspace, a signature is added automatically. They have a signature readily available from their first hour of work.
Benefits for each agency
The transition to dynamic HTML email signatures
Differentiated links (static image before)
The highlighting of news and targeted offers
Customer recommendation: each agency can highlight its customer reviews, directly available.
Integrated appointment booking: to engage contacts from the email signature
Benefits for each agency
The transition to dynamic HTML email signatures
Differentiated links (static image before)
The highlighting of news and targeted offers
Customer recommendation: each agency can highlight its customer reviews, directly available.
Integrated appointment booking: to engage contacts from the email signature
challenge 2: deploy the new identity
Switch to the new brand image
The agency 4uatre, in charge of creating the new identity of Espaces Atypiques, has envisioned a new model for email signatures.
The simplicity of the design adapts to different uses (fields with varying lengths depending on users) and to messaging systems (technical compatibility).
Switch to the new brand image
The agency 4uatre, in charge of creating the new identity of Espaces Atypiques, has envisioned a new model for email signatures.
The simplicity of the design adapts to different uses (fields with varying lengths depending on users) and to messaging systems (technical compatibility).
Practical benefits
A consistent image
A consistent image
Targeted communications
Targeted communications
A time saver
A time saver
Less support demands
Less support demands
An automatic onboarding
An automatic onboarding
Thanks to the Sigilium email signatures, it was possible to :
DESIGN
To easily switch from a static model to a dynamic template
To test the preview of a new template while continuing to use the old one throughout the company.
To fine-tune the typographic preview based on the interlocutor. The font designed by the agency is not always installed by default on the interlocutors' workstations. Sigilium also allows setting a fallback font.
DEPLOYMENT
To plan the switch to the new identity on the D-Day.
To deploy the new signatures transparently for the 90 agencies: on the morning of the launch, all users had the new email signature updated and ready to use directly in their messaging system.
MARKETING
To manage communications according to the agencies.
To measure their visibility, the engagement generated, and the traffic brought to the website pages by the messages in the email signatures.
To find this traffic in Google Analytics, to track the journeys.
Learn more about segmentation
Learn more about design possibilities
Thanks to the Sigilium email signatures, it was possible to :
DESIGN
To easily switch from a static model to a dynamic template
To test the preview of a new template while continuing to use the old one throughout the company.
To fine-tune the typographic preview based on the interlocutor. The font designed by the agency is not always installed by default on the interlocutors' workstations. Sigilium also allows setting a fallback font.
DEPLOYMENT
To plan the switch to the new identity on the D-Day.
To deploy the new signatures transparently for the 90 agencies: on the morning of the launch, all users had the new email signature updated and ready to use directly in their messaging system.
MARKETING
To manage communications according to the agencies.
To measure their visibility, the engagement generated, and the traffic brought to the website pages by the messages in the email signatures.
To find this traffic in Google Analytics, to track the journeys.
Learn more about segmentation
Learn more about design possibilities
Key figures
+600
Collaborateurs
90
Agences
+70
Campagnes déployées
100%
signatures unifiées
Key figures
+600
Collaborateurs
90
Agences
+70
Campagnes déployées
100%
signatures unifiées
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
" Passer d'une gestion manuelle des signatures email, à un pilotage centralisé automatique avec Sigilium, a été une vraie révolution ! Et un atout majeur au moment où les agences se sont multipliées. "
Armelle d'Esquerre, Responsable communication
" Passer d'une gestion manuelle des signatures email, à un pilotage centralisé automatique avec Sigilium, a été une vraie révolution ! Et un atout majeur au moment où les agences se sont multipliées. "
Armelle d'Esquerre, Responsable communication
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
+600
Collaborateurs
90
Agences
+70
Campagnes déployées
100%
signatures unifiées
Key figures
+600
Collaborateurs
90
Agences
+70
Campagnes déployées
100%
signatures unifiées
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
" Passer d'une gestion manuelle des signatures email, à un pilotage centralisé automatique avec Sigilium, a été une vraie révolution ! Et un atout majeur au moment où les agences se sont multipliées. "
Armelle d'Esquerre, Responsable communication
" Passer d'une gestion manuelle des signatures email, à un pilotage centralisé automatique avec Sigilium, a été une vraie révolution ! Et un atout majeur au moment où les agences se sont multipliées. "
Armelle d'Esquerre, Responsable communication
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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Team and Partners
Ressources
© 2025 Sigilium. All rights reserved.