Success Story
Comment Booster Academy transforme ses signatures email en un levier marketing efficace
Success Story
Comment Booster Academy transforme ses signatures email en un levier marketing efficace
23
centres de formation à la vente
centres de formation à la vente
70
collaborateurs et franchisés
1
rebranding déployé automatiquement
+6000
commerciaux formés dans les centres
23
centres de formation à la vente
centres de formation à la vente
70
collaborateurs et franchisés
1
rebranding déployé automatiquement
+6000
commerciaux formés dans les centres
About
Booster Academy is a network of experts in sales performance, management, and customer relations. Each of the 23 centers trains sales teams to achieve commercial excellence and also supports sales managers, a key role. Specificity : Booster Academy consists of employees, trainers, and franchisees, each of whom has a training center.
Context and Challenges
In this context of a rebranding, Booster Academy chose Sigilium to automatically deploy the new brand image in the email signatures of the teams and franchisees. Objective: ensure the standardization of signatures and improve the user experience for both employees and their contacts.
About
Booster Academy is a network of experts in sales performance, management, and customer relations. Each of the 23 centers trains sales teams to achieve commercial excellence and also supports sales managers, a key role. Specificity : Booster Academy consists of employees, trainers, and franchisees, each of whom has a training center.
Context and Challenges
In this context of a rebranding, Booster Academy chose Sigilium to automatically deploy the new brand image in the email signatures of the teams and franchisees. Objective: ensure the standardization of signatures and improve the user experience for both employees and their contacts.
Challenges
Identity
The arrival of the new General Manager of Booster Academy was an opportunity to rethink the company's mission and instill a new identity.
1st challenge: the team is diverse as it is made up of employees and franchisees.
A national distribution
Second challenge: conveying instructions to teams spread across France has never worked well for managing email signatures. Therefore, it was necessary to change the method, find a solution to centralize email signatures, and automatically deploy changes.
Deliver targeted messages
By rethinking its mission, the offers have been repackaged. It was therefore necessary to make it known to clients and prospects. The third challenge was to make it an effective communication lever to push targeted information according to the centers.
Challenges
Identity
The arrival of the new General Manager of Booster Academy was an opportunity to rethink the company's mission and instill a new identity.
1st challenge: the team is diverse as it is made up of employees and franchisees.
A national distribution
Second challenge: conveying instructions to teams spread across France has never worked well for managing email signatures. Therefore, it was necessary to change the method, find a solution to centralize email signatures, and automatically deploy changes.
Deliver targeted messages
By rethinking its mission, the offers have been repackaged. It was therefore necessary to make it known to clients and prospects. The third challenge was to make it an effective communication lever to push targeted information according to the centers.
Solution and results
Identity
Sigilium enabled Booster Academy to automatically deploy its identity change at its headquarters and in its 23 centers. Employees and franchisees are now active relay points and ambassadors of the brand.
Targeted Communication
The marketing manager can deploy banners with targeted communications, according to the relevance of the news.
Action Measurement
The team directly measures the interest of interlocutors in the deployed content. It can track the generated traffic and refine its messages.
Solution and results
Identity
Sigilium enabled Booster Academy to automatically deploy its identity change at its headquarters and in its 23 centers. Employees and franchisees are now active relay points and ambassadors of the brand.
Targeted Communication
The marketing manager can deploy banners with targeted communications, according to the relevance of the news.
Action Measurement
The team directly measures the interest of interlocutors in the deployed content. It can track the generated traffic and refine its messages.
"Sigilium a été une vraie révolution : on peut enfin mettre à jour les signatures email des équipes et des franchisés sans dépendre du bon vouloir (ou pouvoir) des collaborateurs. Avant ça il ne se passait jamais rien et tout le monde relayait des informations datées, sans aucune cohérence autour de la marque."
Annie Paule Abihssira, Responsable du développement des franchises
"Sigilium a été une vraie révolution : on peut enfin mettre à jour les signatures email des équipes et des franchisés sans dépendre du bon vouloir (ou pouvoir) des collaborateurs. Avant ça il ne se passait jamais rien et tout le monde relayait des informations datées, sans aucune cohérence autour de la marque."
Annie Paule Abihssira, Responsable du développement des franchises
Sigilium's advantages
Hours of time saved when updating email signatures, and the guarantee that they are up to date for everyone.
A native synchronization of Sigilium with the Google Workspace environment. Both for directory management. But also for automatic deployment and synchronization of email signatures in Gmail.
100% standardized signatures with the new identity of Booster Academy.
Tangible feedback on deployed messages and the ability to compare the offers that generate the most engagement with stakeholders.
Sigilium's advantages
Hours of time saved when updating email signatures, and the guarantee that they are up to date for everyone.
A native synchronization of Sigilium with the Google Workspace environment. Both for directory management. But also for automatic deployment and synchronization of email signatures in Gmail.
100% standardized signatures with the new identity of Booster Academy.
Tangible feedback on deployed messages and the ability to compare the offers that generate the most engagement with stakeholders.
Key figures
23
centres de formation à la vente
70
collaborateurs et franchisés
1
rebranding déployé automatiquement
+6000
commerciaux formés dans les centres
Key figures
23
centres de formation à la vente
70
collaborateurs et franchisés
1
rebranding déployé automatiquement
+6000
commerciaux formés dans les centres
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
"Sigilium a été une vraie révolution : on peut enfin mettre à jour les signatures email des équipes et des franchisés sans dépendre du bon vouloir (ou pouvoir) des collaborateurs. Avant ça il ne se passait jamais rien et tout le monde relayait des informations datées, sans aucune cohérence autour de la marque."
Annie Paule Abihssira, Responsable du développement des franchises
"Sigilium a été une vraie révolution : on peut enfin mettre à jour les signatures email des équipes et des franchisés sans dépendre du bon vouloir (ou pouvoir) des collaborateurs. Avant ça il ne se passait jamais rien et tout le monde relayait des informations datées, sans aucune cohérence autour de la marque."
Annie Paule Abihssira, Responsable du développement des franchises
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
23
centres de formation à la vente
70
collaborateurs et franchisés
1
rebranding déployé automatiquement
+6000
commerciaux formés dans les centres
Key figures
23
centres de formation à la vente
70
collaborateurs et franchisés
1
rebranding déployé automatiquement
+6000
commerciaux formés dans les centres
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
"Sigilium a été une vraie révolution : on peut enfin mettre à jour les signatures email des équipes et des franchisés sans dépendre du bon vouloir (ou pouvoir) des collaborateurs. Avant ça il ne se passait jamais rien et tout le monde relayait des informations datées, sans aucune cohérence autour de la marque."
Annie Paule Abihssira, Responsable du développement des franchises
"Sigilium a été une vraie révolution : on peut enfin mettre à jour les signatures email des équipes et des franchisés sans dépendre du bon vouloir (ou pouvoir) des collaborateurs. Avant ça il ne se passait jamais rien et tout le monde relayait des informations datées, sans aucune cohérence autour de la marque."
Annie Paule Abihssira, Responsable du développement des franchises
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.