Success Story
Comment D-edge met les signatures email au service de la performance business
Success Story
Comment D-edge met les signatures email au service de la performance business
Key figures
+500
Collaborateurs
23
Pays
+500
Campagnes réalisées
100%
Signatures unifiées
Key figures
+500
Collaborateurs
23
Pays
+500
Campagnes réalisées
100%
Signatures unifiées
About
D-EDGE, the ACCOR Group's tech subsidiary, is the editor of a suite of technological solutions that help hoteliers improve their online visibility, and their actions at every point of contact with the customer or future customer. The platform enables hoteliers to optimize the occupancy of their establishments and maximize their revenues.
The group currently employs 450 people and is present in 23 countries, supporting over 12,000 hotels. The teams are based mainly in Europe and Asia.
The head office communications team set up Sigilium in 2017, with the aim of taking back control of the teams' email signatures. And to turn them into a centralized communication channel. This was not the case previously: everyone did what they could, depending on their skills and availability.
About
D-EDGE, the ACCOR Group's tech subsidiary, is the editor of a suite of technological solutions that help hoteliers improve their online visibility, and their actions at every point of contact with the customer or future customer. The platform enables hoteliers to optimize the occupancy of their establishments and maximize their revenues.
The group currently employs 450 people and is present in 23 countries, supporting over 12,000 hotels. The teams are based mainly in Europe and Asia.
The head office communications team set up Sigilium in 2017, with the aim of taking back control of the teams' email signatures. And to turn them into a centralized communication channel. This was not the case previously: everyone did what they could, depending on their skills and availability.
" Sigilium nous permet de déployer des campagnes différentes selon les pays ou les équipes. Et de délivrer des messages ciblés à nos interlocuteurs hôteliers. "
Lou Rondy, Head of communications
" Sigilium nous permet de déployer des campagnes différentes selon les pays ou les équipes. Et de délivrer des messages ciblés à nos interlocuteurs hôteliers. "
Lou Rondy, Head of communications
Context and stakes
The need to regain control corresponded to several important issues for the marketing and communications team.
2 main goals:
Branding: unify the brand image for all employees (having an up-to-date email signature based on a shared commmon template)
Business: make it a centralized, effective and measurable communication lever.
Context and stakes
The need to regain control corresponded to several important issues for the marketing and communications team.
2 main goals:
Branding: unify the brand image for all employees (having an up-to-date email signature based on a shared commmon template)
Business: make it a centralized, effective and measurable communication lever.
Unify email signatures across two different mail environments
If all D-EDGE employees use Gmail as their main messaging system, the two entities that make up the group had one entirely on Gmail, the other entirely on Outlook.
Being compatible with the different mail services on the market allows Sigilium users to have unified email signatures in a heterogeneous environment.
Manage heterogeneous environments
☝️ Today, especially with remote work, it is not uncommon for many users to choose the work tools they are most comfortable with. For example: Mail for Mac users. Outlook for those who are already accustomed to it. Or a webmail for those connected remotely.
See the integrations
Unify email signatures across two different mail environments
If all D-EDGE employees use Gmail as their main messaging system, the two entities that make up the group had one entirely on Gmail, the other entirely on Outlook.
Being compatible with the different mail services on the market allows Sigilium users to have unified email signatures in a heterogeneous environment.
Manage heterogeneous environments
☝️ Today, especially with remote work, it is not uncommon for many users to choose the work tools they are most comfortable with. For example: Mail for Mac users. Outlook for those who are already accustomed to it. Or a webmail for those connected remotely.
See the integrations
challenge 1:
Driving the strategic change of brand identity
D-EDGE is the merger of two entities with complementary businesses: Fastbooking and Availpro. Launching the new identity in all countries was a strategic step. And the transition took place in two stages.stage 1: switch to a shared email signature template, associating the two brands.stage 2: automatically switch all employees to the new brand image, on the official launch day.Direct benefit: a seamless transition for the user, who didn't have to do a thing. And, in keeping up with the official campaign, all employees were able to relay this major change directly to their professional contacts.
Driving the strategic change of brand identity
D-EDGE is the merger of two entities with complementary businesses: Fastbooking and Availpro. Launching the new identity in all countries was a strategic step. And the transition took place in two stages.stage 1: switch to a shared email signature template, associating the two brands.stage 2: automatically switch all employees to the new brand image, on the official launch day.Direct benefit: a seamless transition for the user, who didn't have to do a thing. And, in keeping up with the official campaign, all employees were able to relay this major change directly to their professional contacts.
challenge 2 :
Deliver targeted communications in 22 countries
Another challenge, for D-EDGE's communication and marketing teams, is to be able to relay targeted communications, depending on the market. With a presence in 22 countries, the messages segmentation is key to easily dispatch a different banner according to the zone or countries concerned.
Deliver targeted communications in 22 countries
Another challenge, for D-EDGE's communication and marketing teams, is to be able to relay targeted communications, depending on the market. With a presence in 22 countries, the messages segmentation is key to easily dispatch a different banner according to the zone or countries concerned.
Segment communications
This Sigilium feature is widely used by the D-EDGE teams. Segmenting teams by location or business line makes it easy to define who relays which communication.
Concrete use cases:
events: Webinars and face-to-face events are not the same in every country.
dates and culture: New Year's Eve is not celebrated on the same dates in China as in Europe.
language: global messages are written in English. Locally, they are in the language of the country concerned.
Segment communications
This Sigilium feature is widely used by the D-EDGE teams. Segmenting teams by location or business line makes it easy to define who relays which communication.
Concrete use cases:
events: Webinars and face-to-face events are not the same in every country.
dates and culture: New Year's Eve is not celebrated on the same dates in China as in Europe.
language: global messages are written in English. Locally, they are in the language of the country concerned.
challenge 3 :
Easily delegate the management of email signatures
To explain the simplicity of the product, Lou Rondy says that today she can delegate the creation and deployment of a banner to any member of the team at any time. Even a new trainee, with no knowledge of the platform, is able to take control of the tool and deploy communications in the team email signatures.
Defining the scope of admin access: local and global
On the Sigilium platform, the marketing team at D-EDGE headquarters has two options for sharing admin access: sharing global admin access, to supervise the entire account; and sharing local admin access, where the person in charge can affect only on the perimeter assigned to them.
Easily delegate the management of email signatures
To explain the simplicity of the product, Lou Rondy says that today she can delegate the creation and deployment of a banner to any member of the team at any time. Even a new trainee, with no knowledge of the platform, is able to take control of the tool and deploy communications in the team email signatures.
Defining the scope of admin access: local and global
On the Sigilium platform, the marketing team at D-EDGE headquarters has two options for sharing admin access: sharing global admin access, to supervise the entire account; and sharing local admin access, where the person in charge can affect only on the perimeter assigned to them.
challenge 4 :
Generate qualified traffic to your offers.
Another major challenge linked to email signatures : to take advantage of this external (and internal) communication space to relay targeted messages to contacts and prospects.
Lou shared some very practical examples with us at the BtoB Summit. The recurrence of email exchanges (an employee spends an average of 2 hours 23 minutes behind his or her inbox every day) and having the attention of his or her interlocutor, make email signatures essential for relaying company news.
Generate qualified traffic to your offers.
Another major challenge linked to email signatures : to take advantage of this external (and internal) communication space to relay targeted messages to contacts and prospects.
Lou shared some very practical examples with us at the BtoB Summit. The recurrence of email exchanges (an employee spends an average of 2 hours 23 minutes behind his or her inbox every day) and having the attention of his or her interlocutor, make email signatures essential for relaying company news.
Measure the practical business results.
During his presentation, Lou Rondy shared 3 campaign examples. Here are the results, and a few lessons learned.
Average traffic. Deployed communications generally last 3 weeks. And a banner gets an average of almost 500 clicks, from people who want to know more.
Long-term campaign. Over the year in which it was relayed in email signatures, the D-isplay campaign generated +5100 clicks to dedicated pages on the site.
One-off campaign. Relaying a link to the D-EDGE newsletter generated +400 new subscribers in just 10 days. An effective way to build a captive audience and generate leads around new products and news.
Measure the practical business results.
During his presentation, Lou Rondy shared 3 campaign examples. Here are the results, and a few lessons learned.
Average traffic. Deployed communications generally last 3 weeks. And a banner gets an average of almost 500 clicks, from people who want to know more.
Long-term campaign. Over the year in which it was relayed in email signatures, the D-isplay campaign generated +5100 clicks to dedicated pages on the site.
One-off campaign. Relaying a link to the D-EDGE newsletter generated +400 new subscribers in just 10 days. An effective way to build a captive audience and generate leads around new products and news.
Examples of results
Key figures
+500
Collaborateurs
23
Pays
+500
Campagnes réalisées
100%
Signatures unifiées
Key figures
+500
Collaborateurs
23
Pays
+500
Campagnes réalisées
100%
Signatures unifiées
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
" Sigilium nous permet de déployer des campagnes différentes selon les pays ou les équipes. Et de délivrer des messages ciblés à nos interlocuteurs hôteliers. "
Lou Rondy, Head of communications
" Sigilium nous permet de déployer des campagnes différentes selon les pays ou les équipes. Et de délivrer des messages ciblés à nos interlocuteurs hôteliers. "
Lou Rondy, Head of communications
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
+500
Collaborateurs
23
Pays
+500
Campagnes réalisées
100%
Signatures unifiées
Key figures
+500
Collaborateurs
23
Pays
+500
Campagnes réalisées
100%
Signatures unifiées
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
" Sigilium nous permet de déployer des campagnes différentes selon les pays ou les équipes. Et de délivrer des messages ciblés à nos interlocuteurs hôteliers. "
Lou Rondy, Head of communications
" Sigilium nous permet de déployer des campagnes différentes selon les pays ou les équipes. Et de délivrer des messages ciblés à nos interlocuteurs hôteliers. "
Lou Rondy, Head of communications
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.
© 2025 Sigilium. All rights reserved.