Success Story

How to manage the email signatures of your 150 franchisees

Key figures

+500

Collaborateurs répartis dans 3 pays

10 à 15

nouveaux employés chaque mois

+2h

économisés par les RH par onboarding

100%

des signatures email synchro et unifiées

About

Attila is a French group with a network of branches specializing in roof renovation. Today, it has over 150 branches across France, with 600 employees and a range of brands.

The branches are both independent, with a highly valued local approach and expertise, and benefit from the image of excellence conveyed by the Attila brand.

As there are many direct email exchanges with customers during project follow-up, it was important to take care of the image conveyed, as well as the messages sent by each franchisee. All the more reasons to switch to centralized management of email signatures with Sigilium.

"Sigilium enabled the marketing team to regain control over all email signatures, and to manage them centrally, by connecting our business tools and our messaging system. A real change! "

Jean-Luc C., Marketing Director

Challenges

Initial context: the IT team had deployed a fixed signature template to all users.

The limitation: it could not be modified or used by marketing teams to punctually highlight local events, trade shows, awards for group excellence, etc.

Solution

Upstream: Sigilium was synchronized with the corporate directory to generate all email signatures and update them automatically. Segmentation by agency was set up. Each employee was able to preview his or her new email signature before the installation.

Deployment monitoring: this was carried out automatically on Microsoft 365 and Outlook. For the Outlook desktop application, each employee was able to set up their new dynamic signature on PC or Mac. Administrators were able to precisely monitor the level of installation and adoption.

Putting the power back into the hands of business teams: The marketing team turned to Sigilium to revitalize this space and turn it into a communications channel over which they have control, and can deploy targeted communications, according to regions and agencies/collaborators without any manual intervention on their part. An administrator can update the signatures of 120 employees in just a few minutes, eliminating the technical constraints and errors associated with manual updates.

Benefits for Headquaters

MARKETING / IT

Considerable management time savings
Transformation of this static space into a media
Communications segmented by agency
Campaign planning
Automatic updates in Outlook
Returns feedback
Valuing the certifications of each entity

Automated onboarding of new users: each new user created in Microsoft 365 automatically has a signature added to Sigilium. The user's signature is directly available in Outlook from the first hour of work.

Benefits for each agency

The transition to dynamic email signatures

A seamless update of signatures

The enhancement of certifications
The automatic highlighting of targeted messages
The assurance of a quality brand image
Remote work: a synchronized signature also on Office365 webmail

Learn more about signature design

Learn more about segmentation

"To help a network of franchisees effectively, you need a lot of automation, and Sigilium has done this very well with our IT teams. And for marketing afterwards, management is ideal. "

Jean-Luc C., Marketing Director