Success Story
How to manage the email signatures of your 150 franchisees
Discover Attila's use case
Success Story
How to manage the email signatures of your 150 franchisees
Discover Attila's use case
Key figures
+150
Franchised
1st
National network
+10
agencies/year
100%
unified signatures
Key figures
+150
Franchised
1st
National network
+10
agencies/year
100%
unified signatures
About
Attila is a French group with a network of branches specializing in roof renovation. Today, it has over 150 branches across France, with 600 employees and a range of brands.
The branches are both independent, with a highly valued local approach and expertise, and benefit from the image of excellence conveyed by the Attila brand.
As there are many direct email exchanges with customers during project follow-up, it was important to take care of the image conveyed, as well as the messages sent by each franchisee. All the more reasons to switch to centralized management of email signatures with Sigilium.
About
Attila is a French group with a network of branches specializing in roof renovation. Today, it has over 150 branches across France, with 600 employees and a range of brands.
The branches are both independent, with a highly valued local approach and expertise, and benefit from the image of excellence conveyed by the Attila brand.
As there are many direct email exchanges with customers during project follow-up, it was important to take care of the image conveyed, as well as the messages sent by each franchisee. All the more reasons to switch to centralized management of email signatures with Sigilium.
" Sigilium has allowed the marketing team to regain control over all email signatures and manage them centrally by connecting our business tools and our messaging. A real change! "
Jean-Luc C., Marketing Director
" Sigilium has allowed the marketing team to regain control over all email signatures and manage them centrally by connecting our business tools and our messaging. A real change! "
Jean-Luc C., Marketing Director
Challenges
Initial context: the IT team had deployed a fixed signature template to all users.
The limitation: it could not be modified or used by marketing teams to punctually highlight local events, trade shows, awards for group excellence, etc.
Challenges
Initial context: the IT team had deployed a fixed signature template to all users.
The limitation: it could not be modified or used by marketing teams to punctually highlight local events, trade shows, awards for group excellence, etc.
Solution
Upstream: Sigilium was synchronized with the corporate directory to generate all email signatures and update them automatically. Segmentation by agency was set up. Each employee was able to preview his or her new email signature before the installation.
Deployment monitoring: this was carried out automatically on Microsoft 365 and Outlook. For the Outlook desktop application, each employee was able to set up their new dynamic signature on PC or Mac. Administrators were able to precisely monitor the level of installation and adoption.
Putting the power back into the hands of business teams: The marketing team turned to Sigilium to revitalize this space and turn it into a communications channel over which they have control, and can deploy targeted communications, according to regions and agencies/collaborators without any manual intervention on their part. An administrator can update the signatures of 120 employees in just a few minutes, eliminating the technical constraints and errors associated with manual updates.
Solution
Upstream: Sigilium was synchronized with the corporate directory to generate all email signatures and update them automatically. Segmentation by agency was set up. Each employee was able to preview his or her new email signature before the installation.
Deployment monitoring: this was carried out automatically on Microsoft 365 and Outlook. For the Outlook desktop application, each employee was able to set up their new dynamic signature on PC or Mac. Administrators were able to precisely monitor the level of installation and adoption.
Putting the power back into the hands of business teams: The marketing team turned to Sigilium to revitalize this space and turn it into a communications channel over which they have control, and can deploy targeted communications, according to regions and agencies/collaborators without any manual intervention on their part. An administrator can update the signatures of 120 employees in just a few minutes, eliminating the technical constraints and errors associated with manual updates.
Benefits for Headquaters
MARKETING / IT
Considerable management time savings
Transformation of this static space into a media
Communications segmented by agency
Campaign planning
Automatic updates in Outlook
Returns feedback
Valuing the certifications of each entity
HR
Automated onboarding of new users: each new user created in Microsoft 365 automatically has a signature added to Sigilium. The user's signature is directly available in Outlook from the first hour of work.
Benefits for Headquaters
MARKETING / IT
Considerable management time savings
Transformation of this static space into a media
Communications segmented by agency
Campaign planning
Automatic updates in Outlook
Returns feedback
Valuing the certifications of each entity
HR
Automated onboarding of new users: each new user created in Microsoft 365 automatically has a signature added to Sigilium. The user's signature is directly available in Outlook from the first hour of work.
Benefits for each agency
The transition to dynamic email signatures
A seamless update of signatures
The enhancement of certifications
The automatic highlighting of targeted messages
The assurance of a quality brand image
Remote work: a synchronized signature also on Office365 webmail
Learn more about signature design
Learn more about segmentation
Benefits for each agency
The transition to dynamic email signatures
A seamless update of signatures
The enhancement of certifications
The automatic highlighting of targeted messages
The assurance of a quality brand image
Remote work: a synchronized signature also on Office365 webmail
Learn more about signature design
Learn more about segmentation
" To effectively assist a network of franchisees, it requires quite a bit of automation, and Sigilium has been able to do this very well with our IT teams. And for marketing afterwards, the management is ideal. "
Jean-Luc C., Marketing Director
" To effectively assist a network of franchisees, it requires quite a bit of automation, and Sigilium has been able to do this very well with our IT teams. And for marketing afterwards, the management is ideal. "
Jean-Luc C., Marketing Director
Key figures
+150
Franchised
1st
National network
+10
agencies/year
100%
unified signatures
Key figures
+150
Franchised
1st
National network
+10
agencies/year
100%
unified signatures
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
" Sigilium has allowed the marketing team to regain control over all email signatures and manage them centrally by connecting our business tools and our messaging. A real change! "
Jean-Luc C., Marketing Director
" Sigilium has allowed the marketing team to regain control over all email signatures and manage them centrally by connecting our business tools and our messaging. A real change! "
Jean-Luc C., Marketing Director
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
+150
Franchised
1st
National network
+10
agencies/year
100%
unified signatures
Key figures
+150
Franchised
1st
National network
+10
agencies/year
100%
unified signatures
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
" Sigilium has allowed the marketing team to regain control over all email signatures and manage them centrally by connecting our business tools and our messaging. A real change! "
Jean-Luc C., Marketing Director
" Sigilium has allowed the marketing team to regain control over all email signatures and manage them centrally by connecting our business tools and our messaging. A real change! "
Jean-Luc C., Marketing Director
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.
© 2025 Sigilium. All rights reserved.