Success Story
How to make email signatures the best acquisition channel?
Upslide experience sharing
Success Story
How to make email signatures the best acquisition channel?
Upslide experience sharing
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages for targeted messages
100%
of content deployed automatically
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages for targeted messages
100%
of content deployed automatically
About
Upslide is a French editor of collaborative tools for the Microsoft suite. They are mainly designed for players in the financial sector.
The company currently employs 100 people. They are based in 5 major capitals: Paris, Berlin, London, New York and Singapore.
As is often the case, their prospects and customers are very busy and spend little time on social networks. Email is therefore the preferred channel for professional exchanges.
Signature deployment environment:
Microsoft365 - Outlook PC / Mac - iPhone - Web access
About
Upslide is a French editor of collaborative tools for the Microsoft suite. They are mainly designed for players in the financial sector.
The company currently employs 100 people. They are based in 5 major capitals: Paris, Berlin, London, New York and Singapore.
As is often the case, their prospects and customers are very busy and spend little time on social networks. Email is therefore the preferred channel for professional exchanges.
Signature deployment environment:
Microsoft365 - Outlook PC / Mac - iPhone - Web access
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. A very qualified traffic!
It also improves our SEO score and therefore actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. A very qualified traffic!
It also improves our SEO score and therefore actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
two challenges:
1. Branding
Relaying a consistent, high-quality identity.
With strong growth in their teams, managing the brand conveyed to all the prospects, customers and partner ecosystems became key. Particularly in view of the strategic changeover to the new identity.
Transparent change of identity
To mark Upslide's 10th anniversary, the brand redesigned its identity, reflecting its positioning and the different areas of expertise it offers. A transparent implementation for the teams on launch day.
Sigilium made it possible:
to standardize all email signatures;
to deploy the new brand identity automatically;
to automate the onboarding of new employees.
1. Branding
Relaying a consistent, high-quality identity.
With strong growth in their teams, managing the brand conveyed to all the prospects, customers and partner ecosystems became key. Particularly in view of the strategic changeover to the new identity.
Transparent change of identity
To mark Upslide's 10th anniversary, the brand redesigned its identity, reflecting its positioning and the different areas of expertise it offers. A transparent implementation for the teams on launch day.
Sigilium made it possible:
to standardize all email signatures;
to deploy the new brand identity automatically;
to automate the onboarding of new employees.
2. Business
Generate qualified traffic on dedicated content.
The goal is to segment the shared content based on countries (language of messages, call to action), but also based on the jobs of the employees and the type of contacts (prospect or already a client). This means that thanks to the platform, administrators can dispatch messages to different teams. And employees have one or more synchronized signatures, allowing them to switch from one message to another depending on the recipient.
A key function for salespeople who can push one message or another based on their contact's position in the sales cycle.
Example: Calculate the benefits of the solution, remind about the Gold Partner Microsoft certification (prospects) / Discover client cases and why generalize (clients with early users)
Sigilium allows, in particular, to:
Segment messages according to teams
Choose the message relayed according to the contact
Adapt targeted content to the sales cycle
Measure the traffic generated
Integrate appointment booking into signatures
2. Business
Generate qualified traffic on dedicated content.
The goal is to segment the shared content based on countries (language of messages, call to action), but also based on the jobs of the employees and the type of contacts (prospect or already a client). This means that thanks to the platform, administrators can dispatch messages to different teams. And employees have one or more synchronized signatures, allowing them to switch from one message to another depending on the recipient.
A key function for salespeople who can push one message or another based on their contact's position in the sales cycle.
Example: Calculate the benefits of the solution, remind about the Gold Partner Microsoft certification (prospects) / Discover client cases and why generalize (clients with early users)
Sigilium allows, in particular, to:
Segment messages according to teams
Choose the message relayed according to the contact
Adapt targeted content to the sales cycle
Measure the traffic generated
Integrate appointment booking into signatures
Benefits for the Headquaters
From a quantitative point of view: the 3rd traffic source
Since the implementation of Sigilium, UpSlide measures that email signatures have become the 3rd channel for traffic acquisition, all channels combined. Behind search (UpSlide works a lot on SEO) and direct links (used by customers). In October, for example, a strategic month for the launch of the new identity, email signatures generated 1500 qualified clicks, which is 4.5 times more traffic than social networks (LinkedIn, Twitter, etc.).
From a qualitative point of view: the best channel
Email signatures are the channel that achieves the lowest bounce rate and one of the highest times spent on the proposed content pages. While search generates a lot of visits, it is not qualified at all.
Benefits for the Headquaters
From a quantitative point of view: the 3rd traffic source
Since the implementation of Sigilium, UpSlide measures that email signatures have become the 3rd channel for traffic acquisition, all channels combined. Behind search (UpSlide works a lot on SEO) and direct links (used by customers). In October, for example, a strategic month for the launch of the new identity, email signatures generated 1500 qualified clicks, which is 4.5 times more traffic than social networks (LinkedIn, Twitter, etc.).
From a qualitative point of view: the best channel
Email signatures are the channel that achieves the lowest bounce rate and one of the highest times spent on the proposed content pages. While search generates a lot of visits, it is not qualified at all.
Positive collateral effect:
A result that directly improves the SEO score. And therefore contributes to the brand's overall visibility and brand awareness strategy.
These excellent results can be explained by two factors.
Firstly, deploying quality content where you have the recurring attention of your contacts is key. As your contacts' available time is limited, the winning strategy is to offer quality content where your contacts spend time and are available. This gives them food for thought throughout the sales process. And don't forget that it also makes your existing customers aware of new offers.
Then the Covid period, and telecommuting accelerated the distance between telephone and face-to-face exchanges. Email, and a fortiori personal exchanges, have shown their full value. Sigilium is here to help you make the most of them.
Positive collateral effect:
A result that directly improves the SEO score. And therefore contributes to the brand's overall visibility and brand awareness strategy.
These excellent results can be explained by two factors.
Firstly, deploying quality content where you have the recurring attention of your contacts is key. As your contacts' available time is limited, the winning strategy is to offer quality content where your contacts spend time and are available. This gives them food for thought throughout the sales process. And don't forget that it also makes your existing customers aware of new offers.
Then the Covid period, and telecommuting accelerated the distance between telephone and face-to-face exchanges. Email, and a fortiori personal exchanges, have shown their full value. Sigilium is here to help you make the most of them.
“ Sigilium is our best acquisition channel after Google search! At the launch of the new identity, signatures generated more qualified traffic than paid search, and 4.5x more than all social networks ”
Edouard Ouaknine, Content manager
“ Sigilium is our best acquisition channel after Google search! At the launch of the new identity, signatures generated more qualified traffic than paid search, and 4.5x more than all social networks ”
Edouard Ouaknine, Content manager
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages for targeted messages
100%
of content deployed automatically
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages for targeted messages
100%
of content deployed automatically
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. A very qualified traffic!
It also improves our SEO score and therefore actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. A very qualified traffic!
It also improves our SEO score and therefore actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages for targeted messages
100%
of content deployed automatically
Key figures
+100
Coworkers around the world
5
capitals with offices
4
languages for targeted messages
100%
of content deployed automatically
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. A very qualified traffic!
It also improves our SEO score and therefore actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
"Signatures are the channel that generates the lowest bounce rate, and one of the best durations on our content. A very qualified traffic!
It also improves our SEO score and therefore actively contributes to the brand awareness strategy."
Edouard Ouaknine, Content manager
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.