Success Story
Groupe Réference unifies all their email signatures thanks to Sigilium
Success Story
Groupe Réference unifies all their email signatures thanks to Sigilium
Key figures
+220
Collaborators
8
Expertises
100%
unified signatures
+20
Campaigns deployed
Key figures
+220
Collaborators
8
Expertises
100%
unified signatures
+20
Campaigns deployed
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
“The ease of use of Sigilium and its quick integration allowed for immediate adoption within Groupe Référence. Our marketing and IT teams save valuable time and we deliver consistent and professional messages in all our communications.”
Robin Hervet, Head of Information Systems
“The ease of use of Sigilium and its quick integration allowed for immediate adoption within Groupe Référence. Our marketing and IT teams save valuable time and we deliver consistent and professional messages in all our communications.”
Robin Hervet, Head of Information Systems
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
+220
Collaborators
8
Expertises
100%
unified signatures
+20
Campaigns deployed
Key figures
+220
Collaborators
8
Expertises
100%
unified signatures
+20
Campaigns deployed
About
Reference Group is a major player specialized in supporting companies to optimize their processes and improve their IT management. Following a merger, the group sought to strengthen its brand identity and ensure consistent communication. The need to centralize and standardize email signatures has become a priority to reflect the new coherence of the group.
About
Reference Group is a major player specialized in supporting companies to optimize their processes and improve their IT management. Following a merger, the group sought to strengthen its brand identity and ensure consistent communication. The need to centralize and standardize email signatures has become a priority to reflect the new coherence of the group.
“The ease of use of Sigilium and its quick integration allowed for immediate adoption within Groupe Référence. Our marketing and IT teams save valuable time and we deliver consistent and professional messages in all our communications.”
Robin Hervet, Head of Information Systems
“The ease of use of Sigilium and its quick integration allowed for immediate adoption within Groupe Référence. Our marketing and IT teams save valuable time and we deliver consistent and professional messages in all our communications.”
Robin Hervet, Head of Information Systems
Challenges
In order to better manage email signatures, the Référence Group identified four main challenges:
Standardize the brand image across all communications: following the merger, the Référence Group needed to ensure a consistent and professional brand image in all its email signatures.
Optimize signature management: before Sigilium, email signatures exhibited frequent inconsistencies. The group needed a solution to centralize signature management and ensure a uniform format compliant with brand guidelines.
Facilitate the use and updating of promotional banners: the marketing department wanted to highlight campaigns and events of the group directly in the email signatures, in a simple and accessible way.
Track performance: measure the impact of communication campaigns through email signatures.
Challenges
In order to better manage email signatures, the Référence Group identified four main challenges:
Standardize the brand image across all communications: following the merger, the Référence Group needed to ensure a consistent and professional brand image in all its email signatures.
Optimize signature management: before Sigilium, email signatures exhibited frequent inconsistencies. The group needed a solution to centralize signature management and ensure a uniform format compliant with brand guidelines.
Facilitate the use and updating of promotional banners: the marketing department wanted to highlight campaigns and events of the group directly in the email signatures, in a simple and accessible way.
Track performance: measure the impact of communication campaigns through email signatures.
Solution
Fast deployment and intuitive handling: Sigilium was deployed in a short time, allowing for the harmonization of signatures across all workstations. Robin Hervet, Head of Information Systems, configured the tool for all employees.
Simplified management of banners: The marketing department now uses Sigilium to adjust promotional banners with a few clicks and quickly spread campaigns across all employees' signatures.
Solution
Fast deployment and intuitive handling: Sigilium was deployed in a short time, allowing for the harmonization of signatures across all workstations. Robin Hervet, Head of Information Systems, configured the tool for all employees.
Simplified management of banners: The marketing department now uses Sigilium to adjust promotional banners with a few clicks and quickly spread campaigns across all employees' signatures.
Advantages
100% consistency of email signatures across all offices, reinforcing the identity of Groupe Référence.
Consistent and professional brand image in all external and internal communications.
Reduction of signature errors and variations in contact information for more reliable communication.
Significant time savings for the marketing department in managing banners and signature updates.
Advantages
100% consistency of email signatures across all offices, reinforcing the identity of Groupe Référence.
Consistent and professional brand image in all external and internal communications.
Reduction of signature errors and variations in contact information for more reliable communication.
Significant time savings for the marketing department in managing banners and signature updates.
Key figures
+220
Collaborators
8
Expertises
100%
unified signatures
+20
Campaigns deployed
Key figures
+220
Collaborators
8
Expertises
100%
unified signatures
+20
Campaigns deployed
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
“The ease of use of Sigilium and its quick integration allowed for immediate adoption within Groupe Référence. Our marketing and IT teams save valuable time and we deliver consistent and professional messages in all our communications.”
Robin Hervet, Head of Information Systems
“The ease of use of Sigilium and its quick integration allowed for immediate adoption within Groupe Référence. Our marketing and IT teams save valuable time and we deliver consistent and professional messages in all our communications.”
Robin Hervet, Head of Information Systems
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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