Success Story
Comment normaliser les signatures de mail de son réseau de franchisés
L’exemple de Day by Day
Success Story
Comment normaliser les signatures de mail de son réseau de franchisés
L’exemple de Day by Day
Key figures
53
points de vente en France
100%
de signatures email uniformes
8 ans
d'utilisation quotidienne du service
400%
d'augmentation des points de vente
Key figures
53
points de vente en France
100%
de signatures email uniformes
8 ans
d'utilisation quotidienne du service
400%
d'augmentation des points de vente
About
Day by Day is the leading French network of bulk grocery stores.
Their concept is based on the idea of providing an alternative to traditional consumption by encouraging a more responsible and sustainable lifestyle. The store offers a wide range of products, such as dry foods (pasta, rice, cereals), grocery items (oil, vinegar, sauces), cleaning products, and cosmetics, all sold without packaging or in reusable containers. Customers can purchase the exact quantity they want, which helps reduce food waste and plastic usage.
The "Day by Day" concept emphasizes educating consumers on more environmentally friendly habits. The stores are often organized so that products are easily accessible in bulk dispensers, and customers bring their own containers or use reusable containers available in the store. This is an approach that is part of a broader trend towards responsible consumption and waste reduction in society.
About
Day by Day is the leading French network of bulk grocery stores.
Their concept is based on the idea of providing an alternative to traditional consumption by encouraging a more responsible and sustainable lifestyle. The store offers a wide range of products, such as dry foods (pasta, rice, cereals), grocery items (oil, vinegar, sauces), cleaning products, and cosmetics, all sold without packaging or in reusable containers. Customers can purchase the exact quantity they want, which helps reduce food waste and plastic usage.
The "Day by Day" concept emphasizes educating consumers on more environmentally friendly habits. The stores are often organized so that products are easily accessible in bulk dispensers, and customers bring their own containers or use reusable containers available in the store. This is an approach that is part of a broader trend towards responsible consumption and waste reduction in society.
Challenges
Very dynamic, the openings of sales points are regular, across the entire French territory. Their number doubled last year.
Deploying a consistent brand image remotely is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to easily adopt a common signature.
Challenges
Very dynamic, the openings of sales points are regular, across the entire French territory. Their number doubled last year.
Deploying a consistent brand image remotely is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to easily adopt a common signature.
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
Solution
Since 2016, Sigilium has allowed franchisees to have the same email signature model. And each one can make it their own in just a few clicks, regardless of their computer skills.
their new signature is presented to the franchisee
they validate it or edit it if necessary
it is installed once or deployed automatically
Then, in a centralized manner, the communication team can prepare and deploy relevant communications for each franchisee.
Result: easier handling
Filling out a few fields of a form to customize their email signature is within everyone's reach.
the brand image is standardized
the technical constraint is lifted
the communication team can manage the campaigns
Changes are automatically deployed in the email signatures.
Solution
Since 2016, Sigilium has allowed franchisees to have the same email signature model. And each one can make it their own in just a few clicks, regardless of their computer skills.
their new signature is presented to the franchisee
they validate it or edit it if necessary
it is installed once or deployed automatically
Then, in a centralized manner, the communication team can prepare and deploy relevant communications for each franchisee.
Result: easier handling
Filling out a few fields of a form to customize their email signature is within everyone's reach.
the brand image is standardized
the technical constraint is lifted
the communication team can manage the campaigns
Changes are automatically deployed in the email signatures.
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
Today
The Communication Team can focus on creating campaigns and segmenting them by location if needed.
Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.
Today
The Communication Team can focus on creating campaigns and segmenting them by location if needed.
Franchisees no longer have to update their signatures with every change and can focus on customer relations and store management.
Key figures
53
points de vente en France
100%
de signatures email uniformes
8 ans
d'utilisation quotidienne du service
400%
d'augmentation des points de vente
Key figures
53
points de vente en France
100%
de signatures email uniformes
8 ans
d'utilisation quotidienne du service
400%
d'augmentation des points de vente
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
53
points de vente en France
100%
de signatures email uniformes
8 ans
d'utilisation quotidienne du service
400%
d'augmentation des points de vente
Key figures
53
points de vente en France
100%
de signatures email uniformes
8 ans
d'utilisation quotidienne du service
400%
d'augmentation des points de vente
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
" Sigilium permet que chaque franchisé valorise la marque dans tous ses échanges professionnels. Un vrai plus pour la direction au siège, notamment dans un contexte de réseau très dynamique.
Cela fait partie des premiers éléments d'onboarding des franchisés qui se lancent. "
David Sutrat, fondateur
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.
© 2025 Sigilium. All rights reserved.