Success Story

PKF Arsilon standardizes its email signatures and strengthens its growth with Sigilium

Key figures

1000

coworkers daily using signatures

Offices in France

cabinets bought back since 2021

100%

of standardized email signatures

About

PKF Arsilon is an auditing, accounting, and consulting firm in France, formed from the carve-out of PwC in 2020. In the face of rapid growth, marked by the acquisition of several firms since its independence, PKF Arsilon needed to effectively standardize email signatures to reflect its new brand identity, while ensuring seamless management across its 30 offices spread throughout France.

It is in this context that PKF Arsilon adopted Sigilium to standardize its email signatures and support the promotion of its events across the regions.

“Sigilium allowed us to quickly harmonize our signatures and impose brand consistency, even when integrating new firms. Today, each signature is a key communication channel for our events"

Anelise Flinois, Marketing and Communication Director

Sigilium allows for the automatic integration of new employees and the synchronization of their email signatures.

Challenges

Email Signature Standardization : after the creation of PKF Arsilon, the signatures varied greatly among collaborators and offices. This created a lack of consistency in the brand presentation, a key issue for a rapidly expanding company.
Promotion of Local Events : PKF Arsilon frequently organizes events in its various regional offices. Managing email banners to promote these events in the signatures, without a dedicated solution, had become a time-consuming task.
Rapid Growth and Integration of New Collaborators : with the acquisition of six firms in three years, PKF Arsilon needed to quickly integrate new collaborators and standardize their communication, while ensuring rapid adoption of the new graphic charter.

Solution

Complete harmonization in just a few clicks: thanks to Sigilium, PKF Arsilon has standardized the signatures of its 1,000 employees, which has allowed for total brand consistency across its 30 offices. The implementation was quick and smooth, with a deployment in only 15 days.
Management of promotional banners: the centralized management of promotional banners in signatures has allowed PKF Arsilon to effectively promote its local events while reducing the workload for the marketing teams.
Responsive support: the support from the Sigilium team has quickly resolved technical issues, ensuring a successful adoption of the solution by employees.

A platform to centrally manage everything

The Sigilium platform allows teams responsible for communication to manage all messages and deploy them transparently for the teams. Messages are planned and dispatched according to the news from various firms.

The team can also measure the interest and engagement of its stakeholders on the deployed content (events, legal information, etc.)

Benefits

100% standardization of signatures across offices to ensure brand consistency for all employees.
An automated onboarding process for new employees: thanks to Sigilium, every new employee benefits from a compliant signature from their first day.
Real support for external growth: the standardization of signatures has allowed PKF Arsilon to integrate six acquired firms while maintaining consistency in its internal and external communication.

Discover how Sigilium can standardize your email signatures and streamline the management of your corporate communications. Contact us for a personalized demo!