Success Story
Lubatex Group harmonizes the communication of its subsidiaries with Sigilium
Success Story
Lubatex Group harmonizes the communication of its subsidiaries with Sigilium
Key figures
120
co-workers
9
Brands managed
7
Campaigns
+60
countries in which the group operates
Key figures
120
co-workers
9
Brands managed
7
Campaigns
+60
countries in which the group operates
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
"The support provided by Sigilium really made a difference. Compared to other providers, you don't necessarily find this level of follow-up and support, and for us, it was very important."
Julien Kranz, Marketing Project Manager
"The support provided by Sigilium really made a difference. Compared to other providers, you don't necessarily find this level of follow-up and support, and for us, it was very important."
Julien Kranz, Marketing Project Manager
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
120
co-workers
9
Brands managed
7
Campaigns
+60
countries in which the group operates
Key figures
120
co-workers
9
Brands managed
7
Campaigns
+60
countries in which the group operates
About
Lubatex Group is a major player in the export of automotive batteries in Europe and beyond. With several subsidiaries operating under different brands – Acedis, AZ Energy, GK Logistique, Lubagulf, Lubalux, MDLB, VAICA VPZ – the group faces a significant challenge: ensuring smooth and coherent communication across its various entities.
Each brand having its own challenges and positioning, managing email signatures represented a challenge: ensuring visual homogeneity while allowing a certain level of customization according to the activity and market of each subsidiary.
About
Lubatex Group is a major player in the export of automotive batteries in Europe and beyond. With several subsidiaries operating under different brands – Acedis, AZ Energy, GK Logistique, Lubagulf, Lubalux, MDLB, VAICA VPZ – the group faces a significant challenge: ensuring smooth and coherent communication across its various entities.
Each brand having its own challenges and positioning, managing email signatures represented a challenge: ensuring visual homogeneity while allowing a certain level of customization according to the activity and market of each subsidiary.
"The support provided by Sigilium really made a difference. Compared to other providers, you don't necessarily find this level of follow-up and support, and for us, it was very important."
Julien Kranz, Marketing Project Manager
"The support provided by Sigilium really made a difference. Compared to other providers, you don't necessarily find this level of follow-up and support, and for us, it was very important."
Julien Kranz, Marketing Project Manager
Challenges
A scattered communication between multiple brands: with entities operating in different sectors and regions, each subsidiary used its own tools and visuals for email signatures. This diversity led to a lack of consistency in external communication and made it difficult to manage integrated marketing campaigns through emails.
A need to effectively promote key events: Lubatex regularly participates in trade shows to showcase its solutions. However, without a centralized tool, the dissemination of invitations and event information via email signatures remained limited and difficult to measure.
A time-consuming management and recurring IT interventions: employees had to manage their own email signatures, which generated numerous requests to the IT department for display problems, updates, or incompatibilities depending on devices (notably on Android).
Challenges
A scattered communication between multiple brands: with entities operating in different sectors and regions, each subsidiary used its own tools and visuals for email signatures. This diversity led to a lack of consistency in external communication and made it difficult to manage integrated marketing campaigns through emails.
A need to effectively promote key events: Lubatex regularly participates in trade shows to showcase its solutions. However, without a centralized tool, the dissemination of invitations and event information via email signatures remained limited and difficult to measure.
A time-consuming management and recurring IT interventions: employees had to manage their own email signatures, which generated numerous requests to the IT department for display problems, updates, or incompatibilities depending on devices (notably on Android).
Solution
A tool designed for multi-brand groups: thanks to Sigilium, Lubatex was able to set up a common template for all its subsidiaries to ensure a coherent visual identity while allowing adaptations suited to each brand. Each company in the group has a signature that respects the overall graphic charter, while integrating elements specific to its activity and market.
A centralized management, run by a small team: with only two people in charge of marketing, Lubatex needed a simple and effective solution. Sigilium allows creating, modifying, and deploying signatures for all employees without manual intervention on their part. An administrator can update the signatures of 120 employees in a few minutes, thereby eliminating the technical constraints and errors associated with manual updates.
An integrated communication channel for marketing campaigns: in just a few clicks, Lubatex was able to insert a registration link for a trade show directly into email signatures. This integration allows each employee to promote the event in their daily exchanges, thus maximizing the visibility of the campaign among prospects and partners.
Solution
A tool designed for multi-brand groups: thanks to Sigilium, Lubatex was able to set up a common template for all its subsidiaries to ensure a coherent visual identity while allowing adaptations suited to each brand. Each company in the group has a signature that respects the overall graphic charter, while integrating elements specific to its activity and market.
A centralized management, run by a small team: with only two people in charge of marketing, Lubatex needed a simple and effective solution. Sigilium allows creating, modifying, and deploying signatures for all employees without manual intervention on their part. An administrator can update the signatures of 120 employees in a few minutes, thereby eliminating the technical constraints and errors associated with manual updates.
An integrated communication channel for marketing campaigns: in just a few clicks, Lubatex was able to insert a registration link for a trade show directly into email signatures. This integration allows each employee to promote the event in their daily exchanges, thus maximizing the visibility of the campaign among prospects and partners.
Benefits
A harmonized communication across all subsidiaries: each entity of the group now uses a structured signature format, ensuring a better brand image and instant recognition among clients and partners.
A significant time saving for marketing and IT teams: employees no longer need to manage their signatures individually, and the IT team no longer has to intervene to resolve technical issues related to email signatures.
Continuous improvement thanks to Sigilium's support: Lubatex particularly appreciates Sigilium's responsiveness and the support offered. The marketing team wants to go further by further personalizing the signatures to make them more user-friendly and facilitating their deployment on Android.
Benefits
A harmonized communication across all subsidiaries: each entity of the group now uses a structured signature format, ensuring a better brand image and instant recognition among clients and partners.
A significant time saving for marketing and IT teams: employees no longer need to manage their signatures individually, and the IT team no longer has to intervene to resolve technical issues related to email signatures.
Continuous improvement thanks to Sigilium's support: Lubatex particularly appreciates Sigilium's responsiveness and the support offered. The marketing team wants to go further by further personalizing the signatures to make them more user-friendly and facilitating their deployment on Android.
Key figures
120
co-workers
9
Brands managed
7
Campaigns
+60
countries in which the group operates
Key figures
120
co-workers
9
Brands managed
7
Campaigns
+60
countries in which the group operates
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
"The support provided by Sigilium really made a difference. Compared to other providers, you don't necessarily find this level of follow-up and support, and for us, it was very important."
Julien Kranz, Marketing Project Manager
"The support provided by Sigilium really made a difference. Compared to other providers, you don't necessarily find this level of follow-up and support, and for us, it was very important."
Julien Kranz, Marketing Project Manager
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.