Success Story
Support commanders act rebranding
Experience sharing
Success Story
Support commanders act rebranding
Experience sharing
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
About
Commanders Act offers the Cookieless Marketing Data Platform, an innovative European technology solution designed to support digital teams in a cookie-free environment. By integrating essential tools, the platform covers the entire data journey: performance feedback, media campaign optimization, tag management and first-party data activation. It guarantees total data sovereignty and strict compliance with current regulations.
Founded in the early 2010s as TagCommander, the company has established itself as a technology leader by expanding its offering to include a Customer Data Platform (CDP) and a consent management system. In 2022, the launch of version X marks a major step forward with the integration of server-side tracking, meeting new privacy protection requirements.
With over 500 customers and 10,000 users worldwide, Commanders Act is recognized by Gartner and Forrester as a leader in the CDP market. Its acquisition of Adloop in October 2023 further strengthens its expertise in marketing analytics, enabling advertisers to optimize their performance in the face of shrinking advertising budgets.
About
Commanders Act offers the Cookieless Marketing Data Platform, an innovative European technology solution designed to support digital teams in a cookie-free environment. By integrating essential tools, the platform covers the entire data journey: performance feedback, media campaign optimization, tag management and first-party data activation. It guarantees total data sovereignty and strict compliance with current regulations.
Founded in the early 2010s as TagCommander, the company has established itself as a technology leader by expanding its offering to include a Customer Data Platform (CDP) and a consent management system. In 2022, the launch of version X marks a major step forward with the integration of server-side tracking, meeting new privacy protection requirements.
With over 500 customers and 10,000 users worldwide, Commanders Act is recognized by Gartner and Forrester as a leader in the CDP market. Its acquisition of Adloop in October 2023 further strengthens its expertise in marketing analytics, enabling advertisers to optimize their performance in the face of shrinking advertising budgets.
Challenges
Commanders Act (formerly Tag Commanders) contacted Sigilium a week before making its name change official.
Goal: to implement their new identity on all the company's e-mail signatures.
And to make better use of this important and effective communication channel.
The challenge was to improve the perception of their expertise. With a broader brand name, to reflect the company's different areas of activity.
The change of name and identity was the practical translation of this strategic repositioning.
Challenges
Commanders Act (formerly Tag Commanders) contacted Sigilium a week before making its name change official.
Goal: to implement their new identity on all the company's e-mail signatures.
And to make better use of this important and effective communication channel.
The challenge was to improve the perception of their expertise. With a broader brand name, to reflect the company's different areas of activity.
The change of name and identity was the practical translation of this strategic repositioning.
Solution
On the day of the launch, Sigilium made it possible to deploy the new brand identity in all employees' mailboxes.
This was achieved by centralizing the management of email signatures (design, messages and updates). A powerful tool to consolidate this strategic change in a space that is the first point of contact with the brand: e-mail exchanges with Commanders Act contacts
D-5: meeting with the team
D-3: creation of new email signatures
D-Day: deployment to all users
Solution
On the day of the launch, Sigilium made it possible to deploy the new brand identity in all employees' mailboxes.
This was achieved by centralizing the management of email signatures (design, messages and updates). A powerful tool to consolidate this strategic change in a space that is the first point of contact with the brand: e-mail exchanges with Commanders Act contacts
D-5: meeting with the team
D-3: creation of new email signatures
D-Day: deployment to all users
Benefits
Harmonization: Sigilium enabled instant deployment of mail signatures with the new identity. For teams on different sites in 4 European countries.
Measured visibility: Thanks to its Sigilium dashboard, Commanders Act can measure the visibility of deployed communications. It can also track qualified traffic generated by email signatures.
Significant time savings: The seamless, automated deployment on Outlook has saved a considerable amount of time for all employees, who now have nothing to do. After validation, the technical team delegates email signature management, at ease, to the business teams. The communications team prepares and deploys changes autonomously. And the rest of the company benefits automatically. This simplicity is made possible by Sigilium's native integration with Microsoft 365.
Benefits
Harmonization: Sigilium enabled instant deployment of mail signatures with the new identity. For teams on different sites in 4 European countries.
Measured visibility: Thanks to its Sigilium dashboard, Commanders Act can measure the visibility of deployed communications. It can also track qualified traffic generated by email signatures.
Significant time savings: The seamless, automated deployment on Outlook has saved a considerable amount of time for all employees, who now have nothing to do. After validation, the technical team delegates email signature management, at ease, to the business teams. The communications team prepares and deploys changes autonomously. And the rest of the company benefits automatically. This simplicity is made possible by Sigilium's native integration with Microsoft 365.
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
Key figures
60
Collaborators
3
Solutions
1
Rebranding
100%
unified signatures
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
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© 2025 Sigilium. All rights reserved.