Success Story
Comment Trace gère les signatures email d'un groupe multi-marque
Retour d'expérience de Sigilium
Success Story
Comment Trace gère les signatures email d'un groupe multi-marque
Retour d'expérience de Sigilium
Key figures
160
pays / +200M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
Key figures
160
pays / +200M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
About
TRACE is an international media group specializing in Afro-urban music and entertainment. Through its 24 pay channels, radio stations, digital and mobile services, TRACE reaches a multicultural audience of 200 million people in over 160 countries. Launched in 2003 following the acquisition of the eponymous magazine, TRACE has become the leading media brand for Afro-Urban culture lovers worldwide, particularly in sub-Saharan Africa, Europe, the West Indies and the Indian Ocean.
About
TRACE is an international media group specializing in Afro-urban music and entertainment. Through its 24 pay channels, radio stations, digital and mobile services, TRACE reaches a multicultural audience of 200 million people in over 160 countries. Launched in 2003 following the acquisition of the eponymous magazine, TRACE has become the leading media brand for Afro-Urban culture lovers worldwide, particularly in sub-Saharan Africa, Europe, the West Indies and the Indian Ocean.
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D., CTO
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D., CTO
Challenges
Empowering business teams: The group was using a fixed, standardized email signature template. The marketing teams had prepared, but never deployed, their new email signature template.
A two-pronged approach. Local, thanks to appropriate segmentation by country/entity, and global, with campaigns that could be deployed on the signatures of all users from head office.
Challenges
Empowering business teams: The group was using a fixed, standardized email signature template. The marketing teams had prepared, but never deployed, their new email signature template.
A two-pronged approach. Local, thanks to appropriate segmentation by country/entity, and global, with campaigns that could be deployed on the signatures of all users from head office.
Solution
With the implementation of Sigilium, the marketing and communications teams were able to bring this project to fruition.
In the run-up to deployment, everyone discovered their new signature. They were then able to edit and validate them before deployment.
On the D day, the signatures were automatically deployed on Gmail for all entities.
Users were also able to benefit from a synchronized email signature for their iPhones / iPads.
Solution
With the implementation of Sigilium, the marketing and communications teams were able to bring this project to fruition.
In the run-up to deployment, everyone discovered their new signature. They were then able to edit and validate them before deployment.
On the D day, the signatures were automatically deployed on Gmail for all entities.
Users were also able to benefit from a synchronized email signature for their iPhones / iPads.
A centralized deployment, transparent for the teams
Thanks to native integration with the Google Workspace API, Sigilium was deployed very easily and transparently for users: prior to deployment, everyone discovered their new signature. And they were able to edit and confirm before deployment. On the D day, the signatures were automatically deployed on Gmail for all 15 entities.
Mobile synchronization On iOS Gmail and Mail, users were also able to benefit from a synchronized email signature for their iPhones / iPads.
A centralized deployment, transparent for the teams
Thanks to native integration with the Google Workspace API, Sigilium was deployed very easily and transparently for users: prior to deployment, everyone discovered their new signature. And they were able to edit and confirm before deployment. On the D day, the signatures were automatically deployed on Gmail for all 15 entities.
Mobile synchronization On iOS Gmail and Mail, users were also able to benefit from a synchronized email signature for their iPhones / iPads.
The marketing team easily relays targeted messages
A DOUBLE LEVEL OF ADMINISTRATION
LOCAL ENTITIES / GLOBAL
Today, communication and marketing managers in different entities are each in charge of a different scope of users. With the right administrator access, they can deploy communications relevant to their market, in the right language. In just a few clicks.
At Headquaters, general administrators have a global view of the banners and messages relayed. They can also take control and deploy a global corporate message, manage individual rights and instantly relay brand evolution, in the event of change.
The marketing team easily relays targeted messages
A DOUBLE LEVEL OF ADMINISTRATION
LOCAL ENTITIES / GLOBAL
Today, communication and marketing managers in different entities are each in charge of a different scope of users. With the right administrator access, they can deploy communications relevant to their market, in the right language. In just a few clicks.
At Headquaters, general administrators have a global view of the banners and messages relayed. They can also take control and deploy a global corporate message, manage individual rights and instantly relay brand evolution, in the event of change.
Key figures
160
pays / +200M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
Key figures
160
pays / +200M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
About
Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).
Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.
With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
Accompany the change of messaging system
Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.
Switching from Gmail to Outlook
Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D., CTO
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D., CTO
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
A seamless transition
Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.
Specifically,
The centralized management platform remained the same for the Marketing teams.
The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.
During the transition period, email signatures were updated on Gmail and Outlook.
Advantages of the Sigilium approach
Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.
Key figures
160
pays / +200M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
Key figures
160
pays / +200M. de fans
70
radios FM et digitales
57
Campagnes / an
100%
signatures unifiées
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
About
Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.
It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D., CTO
" Sigilium nous a permis de redonner la main à l'équipe communication, pour gérer les signatures email et l'image de marque véhiculée dans tous les pays. Elle pousse du contenu ciblé efficacement. Et coté IT, nous avons pu facilement connecter notre messagerie et automatiser la gestion des utilisateurs. "
Jérémy D., CTO
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Challenges
Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.
Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.
Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Solution
Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.
Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.
Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Benefits
+ 2 hours of time saved during the integration of new employees thanks to the automation of signatures.
100% standardized signatures across different services and regions (France, Germany, Belgium).
Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).
Let's discuss your needs
And easily take control of the company's email signatures!
Not a user yet?
Get 14 days of commitment-free testing. Get started and help your teams to perform.
Subscribe to the newsletter
© 2025 Sigilium. All rights reserved.
© 2025 Sigilium. All rights reserved.