Success Story

Why does Samsic use the email signatures from Sigilium?

Success Story

Why does Samsic use the email signatures from Sigilium?

Targeted branding & marketing: 5 winning uses of email signatures

About

If you are reading this article, it means that among the challenges of your company, the need for true automation in managing email signatures has been identified. Good news, we are going to help you take control back!

This guide aims to provide you with all the keys to better manage this key media that are email signatures. They are both a daily relay of your group's identity and an ideal (because recurring) way to highlight everything you do to your clients, prospects, and professional network.

Discover here:

  • The challenges you will be able to address

  • Examples of concrete results from other major groups

  • How to successfully implement your project simply

About

If you are reading this article, it means that among the challenges of your company, the need for true automation in managing email signatures has been identified. Good news, we are going to help you take control back!

This guide aims to provide you with all the keys to better manage this key media that are email signatures. They are both a daily relay of your group's identity and an ideal (because recurring) way to highlight everything you do to your clients, prospects, and professional network.

Discover here:

  • The challenges you will be able to address

  • Examples of concrete results from other major groups

  • How to successfully implement your project simply

3 communication challenges

The multi-brand group of Samsic and its numerous teams involve the establishment of clear rules and automation to ensure consistency and safety.

Email is the primary working tool of the employee.
And their email signature confirms and attests their affiliation with the company.
It is therefore essential to automate the creation of the email signature as soon as an email address is created.

Here are 3 challenges you will be able to address by using a centralized management platform such as Sigilium to automate the management of your email signatures.

3 communication challenges

The multi-brand group of Samsic and its numerous teams involve the establishment of clear rules and automation to ensure consistency and safety.

Email is the primary working tool of the employee.
And their email signature confirms and attests their affiliation with the company.
It is therefore essential to automate the creation of the email signature as soon as an email address is created.

Here are 3 challenges you will be able to address by using a centralized management platform such as Sigilium to automate the management of your email signatures.

  • Master the conveyed brand image by unifying email signatures

  • Highlight what the teams do and empower the marketing teams to use a powerful tool autonomously without intervention from the technical team

  • Relay targeted content by adapting the message to the ongoing exchange

  • Master the conveyed brand image by unifying email signatures

  • Highlight what the teams do and empower the marketing teams to use a powerful tool autonomously without intervention from the technical team

  • Relay targeted content by adapting the message to the ongoing exchange

They use the service daily :

Solution

In this perspective, to assist the communication and marketing teams of companies, Sigilium has created a simple and effective solution for managing email signatures. It allows for the harmonization and centralized management of email signatures for all teams.

The Sigilium interface allows for the definition of email signature templates, deploying them transparently to relay a coherent brand image across all messaging platforms used by the teams. Finally, the platform enables targeted communications to be delivered to its counterparts.

Solution

In this perspective, to assist the communication and marketing teams of companies, Sigilium has created a simple and effective solution for managing email signatures. It allows for the harmonization and centralized management of email signatures for all teams.

The Sigilium interface allows for the definition of email signature templates, deploying them transparently to relay a coherent brand image across all messaging platforms used by the teams. Finally, the platform enables targeted communications to be delivered to its counterparts.

"......"

Adeline Bonnefont, Marketing Director

"......"

Adeline Bonnefont, Marketing Director

Use cases and concrete examples

In order to assist you in your communication mission, Sigilium has selected concrete and effective examples for you. The goal: to enable you to meet the needs of your professional contacts through recurring use cases at Samsic first, and then others to inspire you.

Use cases and concrete examples

In order to assist you in your communication mission, Sigilium has selected concrete and effective examples for you. The goal: to enable you to meet the needs of your professional contacts through recurring use cases at Samsic first, and then others to inspire you.

During prospecting

During prospecting

  1. Highlighting one's expertise and the excellence of their services

One of the primary objectives when looking to capitalize on 1to1 exchanges with prospects and contacts is to share one's expertise and associated offerings.

Here, Samsic intelligently links to its (large) catalog of offers, emphasizing the benefit and its value proposition: "we are good together."


  1. Enhancing the excellence of its learning programs

With a clear objective of notoriety and reassurance about the excellence of its learning programs, EDHEC communicates each year about the quality of its ranking both at the national level and at the international level of its various fields.
Figures that make an impact!

  1. Highlight the major events of the year

Communicating in advance of your events allows for recurring exchanges with your entire network, ensuring that your contacts clearly remember the date and your presence at any major meeting.

Practical tip: adding a clear CTA to schedule on-site appointments helps maximize your sales teams' agenda.



  1. Highlight the major events of the year

Communicating in advance of your events allows for ongoing exchanges with your entire network, ensuring that your contacts remember the date and your presence at such major meetings.

Adding a CTA to schedule on-site appointments helps maximize the agenda of your sales teams and management.

  1. Communicate on key current topics

Whether it's about the adoption and uses allowed by AI, or about CSR issues, your company is expected to engage on many topics. Speaking up to your key stakeholders and showing your positioning helps to stand out. And it makes all the difference.
The same goes for highlighting the concrete benefits of using your services and products.


  1. Communicate on key current topics

If AI is in every business conversation, showing how to make a concrete and practical use of it helps to stand out and indeed makes all the difference.
This is what 2Pace highlights in its campaign on the burning topic of AI agents. A campaign that has been a resounding success.

  1. Tailoring communications according to target markets

Present in many countries for over 10 years, AB Tasty automatically tailors its communications based on the countries where teams operate.
For the teams responsible for content and marketing, the ease of dispatching allows the expertise of AB Tasty to be showcased to all retail stakeholders, each in their own language.
Here is a campaign tailored across France, Germany, the US, and Asia.



  1. Tailoring communications according to target markets

Present in many countries for over 10 years, AB Tasty automatically tailors its communications according to the countries in which the teams operate.
For the teams responsible for content and marketing, the ease of dispatching them allows for the expertise of AB Tasty to be showcased to all retail players, each in their own language.
Here is a campaign tailored between France, Germany, the US, and Asia.

5. Choose the message based on your interlocutor

Your salespeople know their clients well, which products or services they are already using, and which ones to propose to expand their shopping basket.
That is why by giving them access to various content, they can choose the one that will be most relevant, depending on where your prospect is in the sales cycle.



  1. Answering the (real) questions of prospects

Your prospects have specific questions for which they seek answers to successfully carry out the mission entrusted to them.
With this in mind, embracing these questions and providing precise answers is the best way to showcase your expertise and position your company as a partner and concrete solution to the current issue.

  1. Facilitate direct actions such as making appointments

If we first think about adding a message in the email signatures of teams to highlight an important update, you can consider this space as you see fit.
Thus proposing direct actions such as making appointments is very beneficial for your interlocutors.


  1. Give visibility and impact to open houses

A key moment of the year, open houses are an event that should be highlighted and emphasized with all stakeholders.

The strength of media email lies in the volume of exchanges and therefore the repetition of the message that allows it to be remembered. "Oh yes, that’s right, it’s on that day… I’m interested, I will sign up or I will block the date in my calendar."

With customers and partners

With customers and partners

  1. Collecting Customer Reviews

Collecting customer reviews is a top priority for businesses, whether in B2B or B2C. Being able to refer to them is key for any prospect who wants to ensure they are making the right choice in the service or product they are about to purchase.
Comparison platforms for software are also crucial for being selected in a call for tenders.
It is therefore as important to collect them as it is to share them.



  1. Collecting Customer Reviews

The collection of customer reviews is high on the list of major challenges for companies, whether in BtoB or BtoC. Being able to refer to them is key for any prospect who wants to ensure they are making the right choice in the service or product they are about to purchase.
Comparison platforms for software are also key to being selected in a call for tenders.
It is therefore important to collect them as much as to share them.

  1. Sharing results and activity reports

In mandatory exercises, sharing results holds a prominent position for large groups.
Relay them in email signatures as an excellent way to disseminate them regularly and recurrently to key stakeholders.



  1. Answering the (real) questions of prospects

Your prospects have specific questions they are looking for answers to in order to successfully complete the mission entrusted to them.
With this in mind, embracing these questions and providing precise answers is the best way to showcase your expertise and position your company as a partner and concrete solution to the current issue.

  1. Valuing Your Convictions and Commitments

Having convictions and a brand with a strong societal commitment, it's important to make it known! It's the best way to rally a community around the brand.
This can be done by sharing information about your podcast, your foundation, or by reminding people of key moments of the year.



  1. Valuing one's convictions and commitments

Having strong convictions and a brand with a strong societal commitment requires making it known and uniting a community around it.
What better format than a podcast to widely share ideas and everything that exists for those who are curious and interested in these topics?

  1. . Share tips and practical advice with your contacts

A good way to showcase your expertise and create connections, or even a much-anticipated appointment, is to share practical advice, tips for free. What some love to call "value" on social networks...
The benefit of doing this in email signatures is to reach a defined and privileged audience: here, the entire network of installers for Nexans products.


  1. Share tips and practical advice with your contacts

A good way to showcase your expertise and create connections, even an awaited meeting, is to share practical advice, tips for free. What some love to call "value" on social media…
The interest in doing this in email signatures is to reach a defined and privileged audience: just your contacts and prospects.

  1. . Facilitate support and access to resources

Communicating with clients also means facilitating their efforts. A good way to do this is to share and make assistance, resources, or access to support teams easily available.
This allows users and clients to gain confidence and independence.




  1. . Facilitate support and access to resources

Communicating with clients also means facilitating their processes. A good way to do this is to share and make help, resources, or access to support teams easily available.
This allows users and clients to gain confidence and autonomy.

Promote the employer brand

Promote the employer brand

  1. . Employer brand: make people want to join you!

Send messages for each of your issues! Communications in email signature banners are not exclusively reserved for business topics.

The other major challenge for companies, especially for scale-ups, is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And capable of continuing to stimulate it.
The employer brand is a major issue that is not reserved for HR teams but must be embraced by all teams. So make people want to join you!

  1. . Employer brand: make people want to join you!

Send messages for each of your issues! Communications in email signature banners are not exclusively reserved for business topics.

The other major challenge for companies, especially for scale-ups, is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And capable of continuing to stimulate it.
The employer brand is a major issue that is not reserved for HR teams but must be embraced by all teams. So make people want to join you!

Internally

Internally

  1. . Also relay messages internally

If the actions presented earlier in this article reflect issues of external communication for the school, it is also interesting to consider this space as a true medium of internal communication.

This allows highlighting actions of a particular team, making local initiatives known, and reminding teams of important messages. It also allows for gathering information through surveys, a topic that HR teams are seizing to gauge the team's morale and their engagement in the common project.

Note: the integration of Sigilium with Microsoft 365 allows for automatic management of the dispatch of communications depending on whether it is an internal or external message.

  1. . Also relay messages internally

If the actions presented earlier in this article reflect issues of external communication for the school, it is also interesting to consider this space as a true medium of internal communication.

This allows highlighting actions of a particular team, making local initiatives known, and reminding teams of important messages. It also allows for gathering information through surveys, a topic that HR teams are seizing to gauge the team's morale and their engagement in the common project.

Note: the integration of Sigilium with Microsoft 365 allows for automatic management of the dispatch of communications depending on whether it is an internal or external message.

HO TO MAKE YOUR PROJECT A SUCCESS?

HO TO MAKE YOUR PROJECT A SUCCESS?

The first thing to do to regain control over your team's email signatures is to create a free account on Sigilium and set up a template that reflects your brand. Then add your users and sync your email tools: messaging, mobile, CRM, etc.

The first thing to do to regain control over your teams' email signatures is to create a free account on Sigilium and set up a template that suits you. Then add your users and synchronize your email tools: messaging, mobile, CRM, etc.

Easily create a design that fits your brand guidelines

The most effective signatures are those that do not resemble a Christmas tree. They are not a resume space either.
They have a role of enhancing communications, embodying the main message (the email), and allowing the recipient to easily click to learn more or take an action.



Easily create a design that fits your brand guidelines

The most effective signatures are those that do not resemble a Christmas tree. They are not a resume space either.
They have a role of enhancing communications, embodying the main message (the email), and allowing the recipient to easily click to learn more or take an action.



Synchronize your Entra ID or Lucca directory with Sigilium

Synchronize the user directory with Sigilium

If you have an up-to-date data source, such as an Entra ID directory, a Google directory, or a HRIS like Lucca, it is valuable to be able to connect it to Sigilium.

This has several advantages:

  • having up-to-date contact information in signatures

  • reporting changes in status, position, entity

  • managing the automatic onboarding of employees

  • also managing the automatic offboarding

  • ensuring that employees have nothing to do

Find the documentation and the video tutorial.


Synchronize your Entra ID or Lucca directory with Sigilium

Synchronize the user directory with Sigilium

If you have an up-to-date data source, such as an Entra ID directory, a Google directory, or a HRIS like Lucca, it is valuable to be able to connect it to Sigilium.

This has several advantages:

  • having up-to-date contact information in signatures

  • reporting changes in status, position, entity

  • managing the automatic onboarding of employees

  • also managing the automatic offboarding

  • ensuring that employees have nothing to do

Find the documentation and the video tutorial.


Segment messages in email signatures

Create and deploy targeted communications

It is the key to effective communication, it is that each team relays appropriate content, dedicated to its main type of interlocutor. And there are many ways to do this.

You can easily dispatch messages according to the campuses, fields of study, or schools if you are a school group with different schools.

Segment messages in email signatures

Create and deploy targeted communications

It is the key to effective communication, it is that each team relays appropriate content, dedicated to its main type of interlocutor. And there are many ways to do this.

You can easily dispatch messages according to the campuses, fields of study, or schools if you are a school group with different schools.

Let's discuss your needs

And easily take control of the company's email signatures!

Let's discuss your needs

And how to turn your email signatures into effective media