Guide

Why do large companies use Sigilium email signatures?

10 challenges and winning uses for marketing and IT

Guide

Why do large companies use Sigilium email signatures?

10 challenges and winning uses for marketing and IT

1. Choose and edit your template

Sigilium offers various email signature templates. They are all dynamic (they integrate powerful logic) and customizable. Choose the one that suits you. Preview the rendering. Apply it to the signatures.

Customize the fields:

  • Define the logo and the colors used

  • Define the sites and networks associated with each entity

  • Allow adding portraits

  • Add direct appointment scheduling



Benefit from our HTML editor

Make the most of your skills and creativity. If you want to modify variables from an existing template or code your own template, it's possible! Sigilium allows you to test and preview your work before applying it to all or part of the users.



Or opt for custom integration

You have built an email signature template internally or with your agency? We can integrate it. Preparing a functional email signature requires validating a certain number of constraints.

Here is an article / a check-list that will help you check that everything is OK for the integration!

1. Choose and edit your template

Sigilium offers various email signature templates. They are all dynamic (they integrate powerful logic) and customizable. Choose the one that suits you. Preview the rendering. Apply it to the signatures.

Customize the fields:

  • Define the logo and the colors used

  • Define the sites and networks associated with each entity

  • Allow adding portraits

  • Add direct appointment scheduling



Benefit from our HTML editor

Make the most of your skills and creativity. If you want to modify variables from an existing template or code your own template, it's possible! Sigilium allows you to test and preview your work before applying it to all or part of the users.



Or opt for custom integration

You have built an email signature template internally or with your agency? We can integrate it. Preparing a functional email signature requires validating a certain number of constraints.

Here is an article / a check-list that will help you check that everything is OK for the integration!

2. Manage the brand image of various entities

You have multiple brands or entities within your company? From the same account, you can manage the brand image of each one.

Define a common template with variations for each brand, or define a template for each brand.

In a few minutes, configure the elements of each brand/entity: logo, website, social networks, contact information...

2. Manage the brand image of various entities

You have multiple brands or entities within your company? From the same account, you can manage the brand image of each one.

Define a common template with variations for each brand, or define a template for each brand.

In a few minutes, configure the elements of each brand/entity: logo, website, social networks, contact information...

3. Deploy a change of identity

Close to 40% of the companies using Sigilium to centralize the management of their email signatures have evolved their identity over the past four years.

The power of centralized management allows you to make a change and deploy it to all concerned users, in less than 3 minutes.

Customer Cases
Changes in identity, email nomenclature, franchise management, acquisitions/mergers of multiple brands:
Discover some customer cases and how they have managed and deployed these changes, very simply.

Discover customer cases

3. Deploy a change of identity

Close to 40% of the companies using Sigilium to centralize the management of their email signatures have evolved their identity over the past four years.

The power of centralized management allows you to make a change and deploy it to all concerned users, in less than 3 minutes.

Customer Cases
Changes in identity, email nomenclature, franchise management, acquisitions/mergers of multiple brands:
Discover some customer cases and how they have managed and deployed these changes, very simply.

Discover customer cases

1. Choose and edit your template

Sigilium offers various email signature templates. They are all dynamic (they integrate powerful logic) and customizable. Choose the one that suits you. Preview the rendering. Apply it to the signatures.

Customize the fields:

  • Define the logo and the colors used

  • Define the sites and networks associated with each entity

  • Allow adding portraits

  • Add direct appointment scheduling



Benefit from our HTML editor

Make the most of your skills and creativity. If you want to modify variables from an existing template or code your own template, it's possible! Sigilium allows you to test and preview your work before applying it to all or part of the users.



Or opt for custom integration

You have built an email signature template internally or with your agency? We can integrate it. Preparing a functional email signature requires validating a certain number of constraints.

Here is an article / a check-list that will help you check that everything is OK for the integration!

2. Manage the brand image of various entities

You have multiple brands or entities within your company? From the same account, you can manage the brand image of each one.

Define a common template with variations for each brand, or define a template for each brand.

In a few minutes, configure the elements of each brand/entity: logo, website, social networks, contact information...

3. Deploy a change of identity

Close to 40% of the companies using Sigilium to centralize the management of their email signatures have evolved their identity over the past four years.

The power of centralized management allows you to make a change and deploy it to all concerned users, in less than 3 minutes.

Customer Cases
Changes in identity, email nomenclature, franchise management, acquisitions/mergers of multiple brands:
Discover some customer cases and how they have managed and deployed these changes, very simply.

Discover customer cases

About

If you are reading this article, it means that among the challenges of your business, the need for true automation in managing email signatures has been identified. Good news, we will help you take control back!

This guide aims to provide you with all the keys to better manage this key medium that is email signatures. They are both a daily relay of your group's identity and an ideal (because recurring) way to promote everything you do to your clients, prospects, and professional network.

Discover here:

  • The challenges you will be able to address

  • Examples of concrete results from other large groups

  • How to easily succeed in implementing your project

About

If you are reading this article, it means that among the challenges of your business, the need for true automation in managing email signatures has been identified. Good news, we will help you take control back!

This guide aims to provide you with all the keys to better manage this key medium that is email signatures. They are both a daily relay of your group's identity and an ideal (because recurring) way to promote everything you do to your clients, prospects, and professional network.

Discover here:

  • The challenges you will be able to address

  • Examples of concrete results from other large groups

  • How to easily succeed in implementing your project

10 challenges for large companies

The large number of teams implies the establishment of clear rules and automation. Email is no exception; it is indeed the primary work tool for employees. Its email signature confirms and attests to their affiliation with the company. Therefore, it is essential to automate the creation of the email signature as soon as an email address is created.

Here is a list of 10 issues that you will be able to address by using a centralized management platform such as Sigilium to automate the management of your email signatures.

10 challenges for large companies

The large number of teams implies the establishment of clear rules and automation. Email is no exception; it is indeed the primary work tool for employees. Its email signature confirms and attests to their affiliation with the company. Therefore, it is essential to automate the creation of the email signature as soon as an email address is created.

Here is a list of 10 issues that you will be able to address by using a centralized management platform such as Sigilium to automate the management of your email signatures.

  • Automated management of users, from a single source (HRIS or Directory)

  • Transparent implementation of dynamic signatures

  • Deployment of targeted communications

  • Segmentation of relayed messages

  • Measurement and tracking of their results

  • Simple management of design, through business profiles (non-technical)

  • Precise management of access (who has the right to do what)

  • Limiting the impact (carbon) of its actions

  • Management of changes in the brand identity

  • Uniformity of signatures across all tools, (CRM, Support…)

  • Automated management of users, from a single source (HRIS or Directory)

  • Transparent implementation of dynamic signatures

  • Deployment of targeted communications

  • Segmentation of relayed messages

  • Measurement and tracking of their results

  • Simple management of design, through business profiles (non-technical)

  • Precise management of access (who has the right to do what)

  • Limiting the impact (carbon) of its actions

  • Management of changes in the brand identity

  • Uniformity of signatures across all tools, (CRM, Support…)

They use the service daily :

Solution

With this in mind, to assist the communication and marketing teams of companies, Sigilium has created a simple and effective email signature management solution. It allows for the harmonization and centralized management of email signatures for all teams.

The Sigilium interface allows for the definition of email signature templates and their seamless deployment to convey a consistent brand image across all messaging platforms used by the teams. Finally, the platform enables targeted communications to be delivered to its contacts.

Solution

With this in mind, to assist the communication and marketing teams of companies, Sigilium has created a simple and effective email signature management solution. It allows for the harmonization and centralized management of email signatures for all teams.

The Sigilium interface allows for the definition of email signature templates and their seamless deployment to convey a consistent brand image across all messaging platforms used by the teams. Finally, the platform enables targeted communications to be delivered to its contacts.

" It's simple, we've never had such good feedback (98% positive reviews) on a POC integrating the different teams. This confirmed our desire to deploy the solution widely. Today, marketing and brand are driving targeted content, and it's working very well! "

Mathieu Chondroyannis,
Head of Innovation at Bouygues Telecom

" It's simple, we've never had such good feedback (98% positive reviews) on a POC integrating the different teams. This confirmed our desire to deploy the solution widely. Today, marketing and brand are driving targeted content, and it's working very well! "

Mathieu Chondroyannis,
Head of Innovation at Bouygues Telecom

Use cases and concrete examples

In order to assist you in your communication mission, Sigilium has selected concrete and effective examples for you. The goal: to enable you to meet the needs of your professional interlocutors through recurring use cases.

Use cases and concrete examples

In order to assist you in your communication mission, Sigilium has selected concrete and effective examples for you. The goal: to enable you to meet the needs of your professional interlocutors through recurring use cases.

During prospecting

During prospecting

  1. Highlighting expertise and the excellence of services

One of the primary objectives when aiming to capitalize on 1-to-1 exchanges with prospects and contacts is to share expertise and associated offerings.

Here, Samsic intelligently directs towards its (wide) catalog of offerings, emphasizing the benefit and its value proposition: "we are good together."


  1. Highlighting the excellence of its learning programs

With a clear objective of reputation and reassurance regarding the excellence of its learning programs, EDHEC communicates each year about the quality of its ranking both nationally and internationally across its various fields.
Figures that make an impact!

  1. Highlight the major events of the year

Communicating in advance of your events allows for ongoing exchanges with your entire network, ensuring that your contacts remember the date and your presence at one or another major appointment.

Practical tip: adding a clear CTA to schedule on-site meetings helps maximize your sales teams' agenda.



  1. Highlighting the major events of the year

Communicating in advance of your events allows for recurring exchanges with your entire network, ensuring that your contacts remember the date and your presence at any major meeting.

Adding a CTA to schedule on-site meetings helps maximize the agenda of your sales teams and management.

  1. Communicate on the key current topics

Whether it is about the adoption and uses allowed by AI, or the CSR issues, your company is expected to address many subjects. Speaking to your key stakeholders and showing your positioning helps to stand out. And it makes all the difference.
Similarly, highlighting the tangible benefits of using your services and products.


  1. Communicate on current key topics

If AI is in all business conversations, showing how to make it a concrete and truly applied use sets you apart and makes all the difference.
This is what 2Pace highlights in its campaign on the burning topic of AI agents. A campaign that has been a resounding success.

  1. Tailoring communications according to target markets

Present in many countries for over 10 years, AB Tasty automatically tailors its communications according to the countries in which the teams operate.
For the teams in charge of content and marketing, the ease of dispatching them enhances AB Tasty's expertise to all retail stakeholders, each in their language.
Here is a campaign tailored among France, Germany, the US, and Asia.



  1. Tailor Communications According to Target Markets

Present in many countries for over 10 years, AB Tasty automatically tailors its communications according to the countries in which the teams operate.
For the teams responsible for content and marketing, the ease of distributing them highlights AB Tasty's expertise to all stakeholders in retail, each in their own language.
Here is a campaign tailored between France, Germany, the US, and Asia.

5. Choose the message based on your interlocutor

Your salespeople know their clients well, what products or services they are already using and which ones to propose to expand their shopping basket.
That’s why by giving them access to multiple contents, they can choose the one that will be the most relevant, depending on where your prospect is in the sales cycle.



  1. Answering the (real) questions of prospects

Your prospects have specific questions for which they seek answers to successfully carry out the mission they have been entrusted with.
With this in mind, embracing these questions and providing precise answers is the best way to showcase your expertise and position your company as a partner and concrete solution to the current issue.

  1. Facilitating direct actions such as making appointments

If we first think about adding a message to the email signatures of teams to highlight an important update, you can consider this space as you see fit.
Thus, proposing direct actions such as making appointments is very beneficial for your contacts.


  1. Give visibility and impact to open houses

A key moment of the year, open houses are an event to emphasize and insist upon with all stakeholders.

The strength of media emails lies in the volume of exchanges and thus the repetition of the message, which aids in memorization. "Oh yes, that's right, it's on such a day… I'm interested, I'll sign up or block the date in my calendar."

With customers and partners

With customers and partners

  1. Collect Customer Reviews

Collecting customer reviews is at the top of the list of major challenges for companies, whether in B2B or B2C. Having the ability to refer to them is key for any prospect who wants to ensure they are making the right choice in the service or product they are about to purchase.
Comparison platforms for software are also key to being selected in a tender.
It is therefore important to collect them as much as to share them.



  1. Collecting Customer Reviews

Collecting customer reviews is a top priority for companies, whether in BtoB or BtoC. Being able to refer to them is key for any prospect wanting to ensure they make the right choice in the service or product they are about to purchase.
Comparison platforms for software are also key to being selected in a call for tender.
It is therefore important to collect them as much as to share them.

  1. Sharing results and activity reports

In mandatory exercises, sharing results holds a prominent place for large groups.
Including them in email signatures is an excellent way to disseminate them regularly and consistently to key stakeholders.



  1. Responding to the (real) questions of prospects

Your prospects have specific questions for which they seek answers to successfully carry out the mission assigned to them.
In this regard, embracing these questions to provide precise answers is the best way to showcase your expertise and position your company as a partner and concrete solution to the current question.

  1. Highlighting Your Values and Commitments

Having strong values and a brand with a strong societal commitment is something you need to make known! It's the best way to unite a community around the brand.
This can be done by sharing information about your podcast, your foundation, or by highlighting significant moments of the year.



  1. Valuing one's convictions and commitments

Having convictions and a brand with a strong social commitment, one must make it known and bring together a community around it.
What better format than a podcast to widely share one's ideas and everything that exists for those who are curious and interested in these topics?

  1. . Share tips and practical advice with your contacts

A good way to showcase your expertise and create connections, even a much-anticipated appointment, is to share practical advice and tips for free. What some love to call "value" on social networks…
The benefit of doing this in email signatures is to reach a defined and privileged audience: here, the entire network of installers of Nexans products.


  1. Sharing tips and practical advice with your contacts

A good way to showcase your expertise and create a connection, even a much-awaited appointment, is to share practical advice and tips for free. What some love to call "value" on social networks…
The benefit of doing this in email signatures is to reach a defined and privileged audience: your contacts and prospects only.

  1. . Facilitate support and access to resources

Communicating with clients also means facilitating their processes. A good way to do this is to share and make accessible aids, resources, or access to support teams.
This allows users and clients to gain confidence and autonomy.




  1. . Facilitate support and access to resources

Communicating with clients also means facilitating their processes. A good way to do this is to share and make support aids, resources, or access to support teams easily available.
This allows users and clients to gain confidence and autonomy.

Promote the employer brand

Promote the employer brand

  1. . Employer brand: make people want to join you!

Send messages for each of your challenges! Communications in email signature banners are not exclusively reserved for business topics.

The other major challenge for companies, especially scale ups, is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And capable of continuing to stimulate it.
The employer brand is a key issue, which is not only reserved for HR teams, but should be carried by all teams. So make people want to join you!

  1. . Employer brand: make people want to join you!

Send messages for each of your challenges! Communications in email signature banners are not exclusively reserved for business topics.

The other major challenge for companies, especially scale ups, is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And capable of continuing to stimulate it.
The employer brand is a key issue, which is not only reserved for HR teams, but should be carried by all teams. So make people want to join you!

Internally

Internally

  1. . Also relay messages internally

If the actions presented earlier in this article reflect the challenges of the school's external communication. It is also interesting to consider this space as a real medium for internal communication.

This allows highlighting actions of a particular team, making local initiatives known, reminding important messages to the teams. But also gathering information through surveys. A subject that HR teams are tackling to gauge the mood of the teams and their engagement in the shared project.

Note: the integration of Sigilium with Microsoft 365 allows for automatic management of the dispatch of communications depending on whether it is an internal or external message.

  1. . Also relay messages internally

If the actions presented earlier in this article reflect the challenges of the school's external communication. It is also interesting to consider this space as a real medium for internal communication.

This allows highlighting actions of a particular team, making local initiatives known, reminding important messages to the teams. But also gathering information through surveys. A subject that HR teams are tackling to gauge the mood of the teams and their engagement in the shared project.

Note: the integration of Sigilium with Microsoft 365 allows for automatic management of the dispatch of communications depending on whether it is an internal or external message.

HO TO MAKE YOUR PROJECT A SUCCESS?

The first thing to do to regain control over your teams' email signatures is to create a free account on Sigilium and set up a template that reflects your style. Then, add your users and synchronize your email tools: messaging, mobile, CRM, etc.

HO TO MAKE YOUR PROJECT A SUCCESS?

The first thing to do to regain control over your teams' email signatures is to create a free account on Sigilium and set up a template that reflects your style. Then, add your users and synchronize your email tools: messaging, mobile, CRM, etc.

Easily create a design that fits your brand guidelines

The most effective signatures are those that do not resemble a Christmas tree. They are not a CV space either.
They have a role that is to enhance communications, embody the main message (the email), and allow the recipient to easily click to learn more or take action.



Easily create a design that fits your brand guidelines

The most effective signatures are those that do not resemble a Christmas tree. They are not a CV space either.
They have a role that is to enhance communications, embody the main message (the email), and allow the recipient to easily click to learn more or take action.



Synchronize your Entra ID or Lucca directory with Sigilium

Synchronize the user directory with Sigilium

If you have an up-to-date data source, such as an Entra ID directory, a Google directory, or an HRIS, for example Lucca, it is valuable to connect it to Sigilium.

This has several advantages:

  • having up-to-date contact information in signatures

  • reporting status, position, entity changes

  • managing automatic onboarding of employees

  • managing automatic offboarding as well

  • so that employees have nothing to do

Find the documentation and the video tutorial.


Synchronize your Entra ID or Lucca directory with Sigilium

Synchronize the user directory with Sigilium

If you have an up-to-date data source, such as an Entra ID directory, a Google directory, or an HRIS, for example Lucca, it is valuable to connect it to Sigilium.

This has several advantages:

  • having up-to-date contact information in signatures

  • reporting status, position, entity changes

  • managing automatic onboarding of employees

  • managing automatic offboarding as well

  • so that employees have nothing to do

Find the documentation and the video tutorial.


Segment messages in email signatures

Create and deploy targeted communications

This is the key to effective communication, that each team relays appropriate content dedicated to its main interlocutor type. And there are many ways to do this.

You can easily dispatch messages according to campuses, programs, or schools if you are a school group with different schools.

Segment messages in email signatures

Create and deploy targeted communications

This is the key to effective communication, that each team relays appropriate content dedicated to its main interlocutor type. And there are many ways to do this.

You can easily dispatch messages according to campuses, programs, or schools if you are a school group with different schools.

Portraits of the Sigilium team to provide customer support and assistance.

Let's discuss your needs

And easily take control of the company's email signatures!

Let's discuss your needs

And how to turn your email signatures into effective media

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