Guide
The Ultimate Guide to email signatures for Scaleups
How to turn signatures into a powerful media
Guide
The Ultimate Guide to email signatures for Scaleups
How to turn signatures into a powerful media
About
If you're reading this article, it's because you've identified the need for real automation in email signature management as one of the challenges to your growth.
Good news, we're here to help!
The aim of this guide is to give you all the keys you need to better manage the key medium of email signatures. These are both an important marker of your identity, and a recurring relay for promoting everything you do to your customers, prospects and professional network.
Find out more about :
The challenges you can meet
Examples of concrete results from other scale-ups
How to set up your project successfully and simply
About
If you're reading this article, it's because you've identified the need for real automation in email signature management as one of the challenges to your growth.
Good news, we're here to help!
The aim of this guide is to give you all the keys you need to better manage the key medium of email signatures. These are both an important marker of your identity, and a recurring relay for promoting everything you do to your customers, prospects and professional network.
Find out more about :
The challenges you can meet
Examples of concrete results from other scale-ups
How to set up your project successfully and simply
10 challenges for the Scale Ups
The rapid growth of a team means that processes have to be put in place. Email is no exception to the rule : it's an employee's primary working tool. And their email signature confirms and attests to their membership of the company. It is therefore essential to automate the creation of the email signature as soon as an email address is created.
Here's a list of 10 challenges you can meet by using a centralized management platform like Sigilium to automate email signature management.
10 challenges for the Scale Ups
The rapid growth of a team means that processes have to be put in place. Email is no exception to the rule : it's an employee's primary working tool. And their email signature confirms and attests to their membership of the company. It is therefore essential to automate the creation of the email signature as soon as an email address is created.
Here's a list of 10 challenges you can meet by using a centralized management platform like Sigilium to automate email signature management.
Automated user management from a single source (HRIS or Directory)
Transparent implementation of dynamic signatures (no manual actions required)
Deployment of targeted communications
Segmentation for greater accuracy
Measure and track results
Simple design management, by business (non-technical) profiles
Precise access management (who can do what)
Limit the (carbon) impact of your actions
Management of evolutions in brand identity
Uniform signatures across all tools (CRM, Support...)
Automated user management from a single source (HRIS or Directory)
Transparent implementation of dynamic signatures (no manual actions required)
Deployment of targeted communications
Segmentation for greater accuracy
Measure and track results
Simple design management, by business (non-technical) profiles
Precise access management (who can do what)
Limit the (carbon) impact of your actions
Management of evolutions in brand identity
Uniform signatures across all tools (CRM, Support...)
They use the service daily :
Solution
With this in mind, Sigilium has created a simple and effective email signature management solution to help corporate communications and marketing teams. It enables all teams to harmonize and manage their email signatures centrally.
Sigilium's interface enables email signature templates to be defined and seamlessly deployed to relay a consistent brand image across all messaging terminals used by teams. Last but not least, the platform enables you to deliver targeted communications to your contacts.
Solution
With this in mind, Sigilium has created a simple and effective email signature management solution to help corporate communications and marketing teams. It enables all teams to harmonize and manage their email signatures centrally.
Sigilium's interface enables email signature templates to be defined and seamlessly deployed to relay a consistent brand image across all messaging terminals used by teams. Last but not least, the platform enables you to deliver targeted communications to your contacts.
"Sigilium makes it easy for us to roll out differentiated campaigns in 23 countries according to zones or teams. This is a real plus when it comes to delivering targeted messages (and in the right language) to all our hotel contacts. "
Lou Rondy, Head of communications D-Edge
"Sigilium makes it easy for us to roll out differentiated campaigns in 23 countries according to zones or teams. This is a real plus when it comes to delivering targeted messages (and in the right language) to all our hotel contacts. "
Lou Rondy, Head of communications D-Edge
Examples of Targeted CommunicationS and uses
Examples of Targeted CommunicationS and uses
Use cases and concrete examples
To help you in your communication mission, Sigilium has selected a number of concrete, effective examples. The aim is to help you meet the needs of your professional contacts, through recurring use cases.
Use cases and concrete examples
To help you in your communication mission, Sigilium has selected a number of concrete, effective examples. The aim is to help you meet the needs of your professional contacts, through recurring use cases.
Promote your expertise and the excellence of your services
One of the first objectives when capitalizing on 1to1 exchanges with prospects and contacts is to share your expertise to reinforce your credibility and legitimacy.
This is what everyone calls “thought leadership” on social networks.
The point of signatures is to share it with a key audience. And on subjects on which you're expected to speak.
Promoting the excellence of its apprenticeship programs
With a clear objective of raising awareness and reasserting the excellence of its apprenticeship programs, EDHEC communicates each year on the quality of its ranking, both nationally and internationally, for its various courses. Figures that make an impact!
Highlight the year's major events
Communicating in advance of your events ensures that your contacts have a good idea of the date and your presence at such and such a major event.
Adding a CTA to schedule on-site appointments maximizes the agenda of your sales teams and management.
Highlight the year's major events
Communicating in advance of your events ensures that your contacts have a good idea of the date and your presence at such and such a major event.
Adding a CTA to schedule on-site appointments maximizes the agenda of your sales teams and management.
Communicate on the key topics of the moment
If AI is in every business conversation, showing how it can be used in a concrete and truly applied way makes it possible to stand out and make all the difference.
That's what 2Pace is doing in its campaign on the hot topic of AI agents. A campaign that has been a resounding success.
Communicate on the key topics of the moment
If AI is in every business conversation, showing how it can be used in a concrete and truly applied way makes it possible to stand out and make all the difference.
That's what 2Pace is doing in its campaign on the hot topic of AI agents. A campaign that has been a resounding success.
Adapting communications to target markets
AB Tasty has been present in many countries for over 10 years, and automatically tailors its communications to the countries in which its teams operate.
For the teams in charge of content and marketing, the ease with which they can be dispatched means that AB Tasty's expertise can be promoted to all retail players, each in their own language.
Here, a campaign in France, Germany, the US and Asia.
Adapting communications to target markets
AB Tasty has been present in many countries for over 10 years, and automatically tailors its communications to the countries in which its teams operate.
For the teams in charge of content and marketing, the ease with which they can be dispatched means that AB Tasty's expertise can be promoted to all retail players, each in their own language.
Here, a campaign in France, Germany, the US and Asia.
Promoting your convictions and commitments
If you have convictions and a brand with a strong commitment to society, you need to make them known, and federate a community around them.
What better way to do this than in a format such as a podcast, to share your ideas and all that exists with those who are curious and interested in these subjects?
Promoting your convictions and commitments
If you have convictions and a brand with a strong commitment to society, you need to make them known, and federate a community around them.
What better way to do this than in a format such as a podcast, to share your ideas and all that exists with those who are curious and interested in these subjects?
Measuring the direct impact of a solution
Faimart, an impact scale-up specializing in carbon recycling, highlights its website to show what's possible thanks to their approach, and to give you an idea of what's possible.
By the way, the signature works perfectly in normal mode as well as in darkmode, much appreciated by its interlocutors.
Giving visibility and impact to open days
A key moment in the year, the open house is an event to be supported and emphasized by all your contacts.
The strength of e-mail media lies in the volume of exchanges, and therefore the repetition of the message, which helps it to be remembered. “Ah yes, that's right, it's that day... I'm interested, I'll sign up or I'll block the date in my calendar”.
Collecting customer reviews
Collecting customer reviews is a key issue for companies in both the B2B and B2C sectors. Being able to refer to them is key, for any prospect who wants to make sure they're making the right choice in the service or product they're about to buy.
Software comparison platforms are also key to being selected in a tender.
So it's as important to collect them as it is to share them.
Collecting customer reviews
Collecting customer reviews is a key issue for companies in both the B2B and B2C sectors. Being able to refer to them is key, for any prospect who wants to make sure they're making the right choice in the service or product they're about to buy.
Software comparison platforms are also key to being selected in a tender.
So it's as important to collect them as it is to share them.
Answering prospects' (real) questions
Your prospects have specific questions to which they are looking for answers in order to complete the mission entrusted to them.
From this point of view, embracing these questions to provide precise answers is the best way to enhance your expertise and position your company as a partner and a concrete solution to the question at hand.
Answering prospects' (real) questions
Your prospects have specific questions to which they are looking for answers in order to complete the mission entrusted to them.
From this point of view, embracing these questions to provide precise answers is the best way to enhance your expertise and position your company as a partner and a concrete solution to the question at hand.
Share tips and practical advice with your contacts
Sharing practical advice and tips, free of charge, is a great way to enhance your expertise and create a link, or even a long-awaited meeting. What some people love to call “value” on social networks... The point of doing this in email signatures is to do so to a defined, privileged audience: your contacts and prospects only.
Share tips and practical advice with your contacts
Sharing practical advice and tips, free of charge, is a great way to enhance your expertise and create a link, or even a long-awaited meeting. What some people love to call “value” on social networks...
The point of doing this in email signatures is to do so to a defined, privileged audience: your contacts and prospects only.
Facilitating support and access to resources
Communicating with your customers also means making it easier for them to do business with you. A good way to do this is to share and make easily accessible help, resources and access to support teams. This helps users and customers gain confidence and autonomy.
Facilitating support and access to resources
Communicating with your customers also means making it easier for them to do business with you. A good way to do this is to share and make easily accessible help, resources and access to support teams. This helps users and customers gain confidence and autonomy.
Employer branding: make people want to join you!
Send messages for each of your issues! Communications in email signature banners are not exclusively reserved for business subjects.
The other major challenge for companies, and particularly scale-ups, is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And capable of continuing to stimulate it. Employer branding is a major challenge, not just for HR teams, but for all teams. So make people want to join you!
Employer branding: make people want to join you!
Send messages for each of your issues! Communications in email signature banners are not exclusively reserved for business subjects.
The other major challenge for companies, and particularly scale-ups, is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And capable of continuing to stimulate it. Employer branding is a major challenge, not just for HR teams, but for all teams. So make people want to join you!
Using signatures (also) for internal communication
While the actions presented earlier in this article reflect the school's external communications challenges, it's also worth considering this space as a genuine internal communications medium. It's also worth considering this space as a genuine internal communications medium.
It can be used to highlight the actions of a particular team, publicize local initiatives and remind teams of important messages. But it can also be used to feed back information via surveys. This is a subject that HR teams can use to take the temperature of teams and their commitment to the common project.
Note: Sigilium's integration with Microsoft 365 enables automatic dispatch of communications depending on whether the message is internal or external.
Using signatures (also) for internal communication
While the actions presented earlier in this article reflect the school's external communications challenges, it's also worth considering this space as a genuine internal communications medium. It's also worth considering this space as a genuine internal communications medium.
It can be used to highlight the actions of a particular team, publicize local initiatives and remind teams of important messages. But it can also be used to feed back information via surveys. This is a subject that HR teams can use to take the temperature of teams and their commitment to the common project.
Note: Sigilium's integration with Microsoft 365 enables automatic dispatch of communications depending on whether the message is internal or external.
HOW TO SUCCEED
HOW TO SUCCEED
The first thing you need to do to regain control of your teams' email signatures is to create a free account on Sigilium and set up a template that suits you. Then add your users and synchronize your email tools: messaging, mobile, CRM, etc.
Create a simple design, focused on the message
The most effective signatures are those that don't look like a Christmas tree. Nor are they a space for CVs. Their role is to enhance communications, embody the main message (the email) and make it easy for the recipient to click to find out more or take action.
Create a simple design, focused on the message
The most effective signatures are those that don't look like a Christmas tree. Nor are they a space for CVs. Their role is to enhance communications, embody the main message (the email) and make it easy for the recipient to click to find out more or take action.
Sync a directory
If you have an up-to-date data source, such as an Entra ID directory, a Google directory or an HRIS such as Lucca, it's invaluable to be able to connect it to Sigilium.
This has several advantages:
up-to-date contact details in signatures
report changes in status, position or entity
manage automatic on-boarding of employees
manage automatic off-boarding too
employees don't have to do a thing
Find documentation and video tutorial.
Sync a directory
If you have an up-to-date data source, such as an Entra ID directory, a Google directory or an HRIS such as Lucca, it's invaluable to be able to connect it to Sigilium.
This has several advantages:
up-to-date contact details in signatures
report changes in status, position or entity
manage automatic on-boarding of employees
manage automatic off-boarding too
employees don't have to do a thing
Find documentation and video tutorial.
Segment communications
The key to effective communication is for each team to relay appropriate content, dedicated to its main type of interlocutor. And there are many ways of doing this.
You can easily dispatch messages according to campuses, streams or schools if you're a school group with different schools.
Segment communications
The key to effective communication is for each team to relay appropriate content, dedicated to its main type of interlocutor. And there are many ways of doing this.
You can easily dispatch messages according to campuses, streams or schools if you're a school group with different schools.
Concrete benefits of Sigilium
Brand consistency
Brand consistency
A professional image
A professional image
Targeted marketing
Targeted marketing
A time saver
A time saver
Visibility generated
Visibility generated
Let's discuss your needs
And how to use your Microsoft Macc advantages for business!
Let's discuss your needs
And how to take advantage of your Microsoft Macc benefits!
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© 2024 Sigilium. All rights reserved.
© 2024 Sigilium. All rights reserved.