Guide
The Ultimate Guide to email signatures for Scale Ups
Or how to turn it into an effective media
Guide
The Ultimate Guide to email signatures for Scale Ups
Or how to turn it into an effective media
About
If you're reading this article, it's because you've identified the need for real automation in email signature management as one of the challenges to your growth.
Good news, we're here to help!
The aim of this guide is to give you all the keys you need to better manage the key medium of email signatures. These are both an important marker of your identity, and a recurring relay for promoting everything you do to your customers, prospects and professional network.
Find out more :
The challenges you can meet
Examples of concrete results from other scale-ups
How to set up your project successfully and simply
About
If you're reading this article, it's because you've identified the need for real automation in email signature management as one of the challenges to your growth.
Good news, we're here to help!
The aim of this guide is to give you all the keys you need to better manage the key medium of email signatures. These are both an important marker of your identity, and a recurring relay for promoting everything you do to your customers, prospects and professional network.
Find out more :
The challenges you can meet
Examples of concrete results from other scale-ups
How to set up your project successfully and simply
10 challenges for the Scale Ups
The rapid growth of a team means that processes have to be put in place. Email is no exception to the rule : it's an employee's primary working tool. And their email signature confirms and attests to their membership of the company. It is therefore essential to automate the creation of the email signature as soon as an email address is created.
Here's a list of 10 challenges you can meet by using a centralized management platform like Sigilium to automate email signature management.
10 challenges for the Scale Ups
The rapid growth of a team means that processes have to be put in place. Email is no exception to the rule : it's an employee's primary working tool. And their email signature confirms and attests to their membership of the company. It is therefore essential to automate the creation of the email signature as soon as an email address is created.
Here's a list of 10 challenges you can meet by using a centralized management platform like Sigilium to automate email signature management.
Automated user management from a single source (HRIS or Directory)
Transparent implementation of dynamic signatures (no manual actions required)
Deployment of targeted communications
Segmentation for greater accuracy
Measure and track results
Simple design management, by business (non-technical) profiles
Precise access management (who can do what)
Limit the (carbon) impact of your actions
Management of evolutions in brand identity
Uniform signatures across all tools (CRM, Support...)
Automated user management from a single source (HRIS or Directory)
Transparent implementation of dynamic signatures (no manual actions required)
Deployment of targeted communications
Segmentation for greater accuracy
Measure and track results
Simple design management, by business (non-technical) profiles
Precise access management (who can do what)
Limit the (carbon) impact of your actions
Management of evolutions in brand identity
Uniform signatures across all tools (CRM, Support...)
Ils utilisent le service au quotidien :
Solution
With this in mind, Sigilium has created a simple and effective email signature management solution to help corporate communications and marketing teams. It enables all teams to harmonize and manage their email signatures centrally.
Sigilium's interface enables email signature templates to be defined and seamlessly deployed to relay a consistent brand image across all messaging terminals used by teams. Last but not least, the platform enables you to deliver targeted communications to your contacts.
Solution
With this in mind, Sigilium has created a simple and effective email signature management solution to help corporate communications and marketing teams. It enables all teams to harmonize and manage their email signatures centrally.
Sigilium's interface enables email signature templates to be defined and seamlessly deployed to relay a consistent brand image across all messaging terminals used by teams. Last but not least, the platform enables you to deliver targeted communications to your contacts.
"Sigilium makes it easy for us to roll out differentiated campaigns in 23 countries according to zone or team. This is a real plus when it comes to delivering targeted messages (and in the right language) to all our hotel contacts. "
Lou Rondy, Head of communications D-Edge
"Sigilium makes it easy for us to roll out differentiated campaigns in 23 countries according to zone or team. This is a real plus when it comes to delivering targeted messages (and in the right language) to all our hotel contacts. "
Lou Rondy, Head of communications D-Edge
Examples of Targeted CommunicationS and uses
Examples of Targeted CommunicationS and uses
Use cases and concrete examples
To help you in your communication mission, Sigilium has selected a set of examples that address recurring themes and concrete use cases.
Use cases and concrete examples
To help you in your communication mission, Sigilium has selected a set of examples that address recurring themes and concrete use cases.
Promoting the excellence of its services
With a clear objective to raise awareness and reassure students of the excellence of its apprenticeship programs, EDHEC communicates each year on the quality of its ranking, both nationally and internationally, for its various courses. Figures that make an impact!
Promoting the excellence of its apprenticeship programs
With a clear objective of raising awareness and reasserting the excellence of its apprenticeship programs, EDHEC communicates each year on the quality of its ranking, both nationally and internationally, for its various courses. Figures that make an impact!
Federating Alumnis and developing professional networks
Email exchanges with students are a perennial way of building a solid network of Alumnis. The strength of alumni networks can be seen in the world of work, where graduating classes cross paths and co-opt each other.
Building a community of alumni is a key challenge for schools. Communicating on a regular basis helps create these links.
Federating Alumnis and developing professional networks
Email exchanges with students are a perennial way of building a solid network of Alumnis. The strength of alumni networks can be seen in the world of work, where graduating classes cross paths and co-opt each other.
Building a community of alumni is a key challenge for schools. Communicating on a regular basis helps create these links.
Highlighting the different courses on offer
Each school has developed several specialized courses, but not all of them are well known to the general public or to partner companies. This is the perfect opportunity to highlight them, especially when new courses are launched. Signings are an excellent recurring way of presenting them.
Highlighting the different courses on offer
Each school has developed several specialized courses, but not all of them are well known to the general public or to partner companies. This is the perfect opportunity to highlight them, especially when new courses are launched. Signings are an excellent recurring way of presenting them.
Sharing what's new for students and practitioners
Team training is a recurring theme in all sectors, whether in companies or associations. In this example, doctors and practitioners in the healthcare sector are training to keep up with the times. An unavoidable need.
Here's an example of effective communication, with the Eduprat teams sharing new training courses every month.
Sharing what's new for students and practitioners
Team training is a recurring theme in all sectors, whether in companies or associations. In this example, doctors and practitioners in the healthcare sector are training to keep up with the times. An unavoidable need.
Here's an example of effective communication, with the Eduprat teams sharing new training courses every month.
Showcasing your convictions and commitments
Email signatures are also the perfect place to highlight your vision: in other words, your convictions, the school's different approach to teaching a subject and its concrete applications. Or how to embrace the new challenges that lie ahead.
That's what Skale is doing in this example.
Showcasing your convictions and commitments
Email signatures are also the perfect place to highlight your vision: in other words, your convictions, the school's different approach to teaching a subject and its concrete applications. Or how to embrace the new challenges that lie ahead.
That's what Skale is doing in this example.
Measuring the impact of your solution
A key moment of the year, the open house is an event to be supported and emphasized to all your contacts.
The strength of e-mail media lies in the volume of exchanges, and therefore the repetition of the message, which helps it to be remembered. “Ah yes, that's right, it's such and such a day... I'm interested, I'll register or I'll block the date in my diary”.
Giving visibility and impact to open days
A key moment in the year, the open house is an event to be supported and emphasized by all your contacts.
The strength of e-mail media lies in the volume of exchanges, and therefore the repetition of the message, which helps it to be remembered. “Ah yes, that's right, it's that day... I'm interested, I'll sign up or I'll block the date in my calendar”.
Collecting the apprenticeship tax
One of the major financial issues facing schools is the collection of the taxe d'apprentissage (apprenticeship tax). It is collected from companies, who can choose to whom they allocate it. The school's role is to attract this money by talking to companies. This is an excellent way of forging a win-win relationship with companies and creating interesting career opportunities for students and companies alike.
Collecting the apprenticeship tax
One of the major financial issues facing schools is the collection of the taxe d'apprentissage (apprenticeship tax). It is collected from companies, who can choose to whom they allocate it. The school's role is to attract this money by talking to companies. This is an excellent way of forging a win-win relationship with companies and creating interesting career opportunities for students and companies alike.
Answering the (real) questions of future students
The switch to Parcoursup has been a revolution that isn't over yet. Many future students and their parents need to see things more clearly and find answers to their questions. Communicating about the issues that matter to them is a real advantage in the run-up to registration.
The question of age and the possibility of studying is also a subject on which there is a great need for answers.
Answering the (real) questions of future students
The switch to Parcoursup has been a revolution that isn't over yet. Many future students and their parents need to see things more clearly and find answers to their questions. Communicating about the issues that matter to them is a real advantage in the run-up to registration.
The question of age and the possibility of studying is also a subject on which there is a great need for answers.
Partager des tips et conseils pratiques à ses contacts
Une bonne manière de valoriser son expertise et de créer du lien, voire un rendez-vous attendu, c'est de partager des conseils pratiques, des tips gratuitement. Ce que certains adorent appeler "de la valeur" sur les réseaux sociaux…
L'intéret de le faire dans les signatures email, est de le faire à une audience définie et privilégiée : ses contacts et prospects uniquement.
Partager des tips et conseils pratiques à ses contacts
Une bonne manière de valoriser son expertise et de créer du lien, voire un rendez-vous attendu, c'est de partager des conseils pratiques, des tips gratuitement. Ce que certains adorent appeler "de la valeur" sur les réseaux sociaux…
L'intéret de le faire dans les signatures email, est de le faire à une audience définie et privilégiée : ses contacts et prospects uniquement.
. Faciliter le support et l'accès aux ressources
Communiquer auprès de ses clients c'est aussi faciliter leurs démarches. Une bonne manière de faire consiste à partager et rendre facilement accessibles des aides, des ressources ou un accès aux équipes de support.
Cela permet aux utilisateurs et clients de gagner en confiance et en autonomie.
. Faciliter le support et l'accès aux ressources
Communiquer auprès de ses clients c'est aussi faciliter leurs démarches. Une bonne manière de faire consiste à partager et rendre facilement accessibles des aides, des ressources ou un accès aux équipes de support.
Cela permet aux utilisateurs et clients de gagner en confiance et en autonomie.
. Marque employeur : donner envie de vous rejoindre !
Adressez des messages pour chacun de vos enjeux ! Les communications dans les bannières de signature email ne sont pas exclusivement réservées aux sujets business.
L'autre grand enjeu des entreprises et particulièrement des scale up, c'est de recruter les bons profils (et rapidement) pour développer une team d'experts capable d'absorber la croissance de la demande. Et capable de continuer à la stimuler.
La marque employeur est un enjeu majeur, qui n'est pas réservé aux équipes RH, mais doit etre porté par toutes les équipes. Alors donnez envie de vous rejoindre !
. Marque employeur : donner envie de vous rejoindre !
Adressez des messages pour chacun de vos enjeux ! Les communications dans les bannières de signature email ne sont pas exclusivement réservées aux sujets business.
L'autre grand enjeu des entreprises et particulièrement des scale up, c'est de recruter les bons profils (et rapidement) pour développer une team d'experts capable d'absorber la croissance de la demande. Et capable de continuer à la stimuler.
La marque employeur est un enjeu majeur, qui n'est pas réservé aux équipes RH, mais doit etre porté par toutes les équipes. Alors donnez envie de vous rejoindre !
Using signatures (too) for internal communication
While the actions presented earlier in this article reflect the school's external communications challenges, it's also interesting to consider this space as a genuine internal communications medium. It's also worth considering this space as a genuine internal communications medium.
It can be used to highlight the actions of a particular team, publicize local initiatives and remind teams of important messages. But it can also be used to feed back information via surveys. This is a subject that HR teams can use to take the temperature of teams and their commitment to the common project.
Note: Sigilium's integration with Microsoft 365 enables automatic dispatch of communications depending on whether the message is internal or external.
Using signatures (too) for internal communication
While the actions presented earlier in this article reflect the school's external communications challenges, it's also interesting to consider this space as a genuine internal communications medium. It's also worth considering this space as a genuine internal communications medium.
It can be used to highlight the actions of a particular team, publicize local initiatives and remind teams of important messages. But it can also be used to feed back information via surveys. This is a subject that HR teams can use to take the temperature of teams and their commitment to the common project.
Note: Sigilium's integration with Microsoft 365 enables automatic dispatch of communications depending on whether the message is internal or external.
HOW TO SUCCEED
HOW TO SUCCEED
La première chose à faire pour reprendre la main sur les signatures email de vos équipes est de vous créer un compte gratuit sur Sigilium et de paramétrer un template qui vous ressemble. Ensuite ajoutez vos utilisateurs et de synchronisez vos outils email : messagerie, mobile, CRM, etc.
Create a simple design, focused on the message
The most effective signatures are those that don't look like a Christmas tree. Nor are they a space for CVs. Their role is to enhance communications, embody the main message (the email) and make it easy for the recipient to click to find out more or take action.
Create a simple design, focused on the message
The most effective signatures are those that don't look like a Christmas tree. Nor are they a space for CVs. Their role is to enhance communications, embody the main message (the email) and make it easy for the recipient to click to find out more or take action.
Sync a directory
If you have an up-to-date data source, such as an Entra ID directory, a Google directory or an HRIS such as Lucca, it's invaluable to be able to connect it to Sigilium.
This has several advantages:
up-to-date contact details in signatures
report changes in status, position or entity
manage automatic on-boarding of employees
manage automatic off-boarding too
employees don't have to do a thing
Find documentation and video tutorial.
Sync a directory
If you have an up-to-date data source, such as an Entra ID directory, a Google directory or an HRIS such as Lucca, it's invaluable to be able to connect it to Sigilium.
This has several advantages:
up-to-date contact details in signatures
report changes in status, position or entity
manage automatic on-boarding of employees
manage automatic off-boarding too
employees don't have to do a thing
Find documentation and video tutorial.
Segment communications
The key to effective communication is for each team to relay appropriate content, dedicated to its main type of interlocutor. And there are many ways of doing this.
You can easily dispatch messages according to campuses, streams or schools if you're a school group with different schools.
Segment communications
The key to effective communication is for each team to relay appropriate content, dedicated to its main type of interlocutor. And there are many ways of doing this.
You can easily dispatch messages according to campuses, streams or schools if you're a school group with different schools.
Concrete benefits of Sigilium
Brand consistency
Brand consistency
A professional image
A professional image
Targeted marketing
Targeted marketing
A time saver
A time saver
Visibility generated
Visibility generated
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© 2024 Sigilium. All rights reserved.
© 2024 Sigilium. All rights reserved.