Success Story

Why does Samsic use the email signatures from Sigilium?

About

If you are reading this article, it means that among the challenges facing your company, the need for true automation in email signature management has been identified. Good news, we are going to help you take control back!

This guide aims to provide you with all the keys to better manage this key media that are email signatures. They are both a daily relay of your group's identity and an ideal (because recurring) channel to showcase everything you do to your clients, prospects, and professional network.

Discover here:

The challenges you will be able to address
Examples of concrete results from other large groups
How to successfully implement your project simply

3 communication challenges

The multi-brand group of Samsic and its numerous teams involve the establishment of clear rules and automation to ensure homogeneity and safety.

Email is the primary work tool of the employee.
And their email signature confirms and attests to their membership in the company.
It is therefore essential to automate the creation of the email signature as soon as an email address is created.

Here are 3 challenges you will be able to address by using a centralized management platform such as Sigilium to automate the management of your email signatures.

Mastering the conveyed brand image by unifying email signatures
Enhancing what the teams do and empowering the marketing teams to use a powerful tool independently without intervention from the technical team
Relay targeted content by adapting the message to the ongoing exchange

They use the service daily :

Solution

It is in this context, to assist the communication and marketing teams of companies, that Sigilium has created a simple and effective solution for managing email signatures. It allows for the standardization and management of email signatures for all teams in a centralized way.

The Sigilium interface allows for the definition of email signature templates, to deploy them seamlessly in order to relay a coherent brand image across all messaging devices used by the teams. Finally, the platform enables targeted communications to be delivered to its contacts.

"......"

Adeline Bonnefont, Marketing Director

Use cases and concrete examples

Afin de vous aider dans votre mission de communication, Sigilium a sélectionné pour vous des exemples concrets et efficaces. L'objectif : vous permettre de répondre aux besoins de vos interlocuteurs professionnels, a travers des cas d'usages récurrents chez Samsic d'abord, puis d'autres pour vous inspirer.

During prospecting

Valoriser son expertise et l'excellence de ses services

Un des premiers objectifs lorsqu'on veut capitaliser sur les échanges 1to1 avec ses prospects et contacts, c'est de partager son expertise et ses offres associéees.

Ici Samsic renvoie de manière intelligente vers son (large) catalogue d'offres, en appuyant sur le bénéfice et sa proposition de valeur : "on est bien ensemble."

Mettre en avant les grands événements de l'année

Communiquer en amont de vos événements permet dans la récurrence des échanges avec tout son réseau, que vos contacts impriment bien la date et votre présence à tel ou tel grand rendez-vous.

Astuce pratique : ajouter un CTA clair pour planifier des rendez-vous sur place, permet de maximiser l'agenda de vos équipes commerciales.

Communiquer sur les sujets clés du moment

Que ce soit sur l'adoption et les usages permis par l'IA, ou sur les enjeux RSE, votre entreprise est attendue sur de nombreux sujets. Prendre la parole auprès de vos interlocuteurs clés et montrer votre positionnement permet de se démarquer. Et cela fait toute la différence.
Idem pour valoriser les bénéfices concrets de l'utilisation de vos services et produits.

Décliner ses communications selon les marchés cibles

Présent dans de nombreux pays depuis +10 ans, AB Tasty décline automatiquement ses communications selon les pays dans lesquels les équipes interviennent.
Pour les équipes en charge du contenu et du marketing, la facilité à les dispatcher permet de valoriser l'expertise d'AB Tasty auprès de tous les acteurs du retail, chacun dans sa langue.
Ici une campagne déclinée entre la France, l'Allemagne, les US, et l'Asie.

5. Choisir le message en fonction de son interlocuteur

Vos commerciaux connaissent bien leurs clients, quels produits ou services ils utilisent déjà et quels sont ceux à leur proposer pour élargir le panier d'achat.
C'est pourquoi en leur donnant accès a plusieurs contenus, ils peuvent choisir celui qui sera le plus pertinent, en fonction de là où en est votre prospect dans le cycle de vente.

Faciliter les actions directes comme la prise de rendez-vous

Si on pense d'abord à ajouter un message dans les signatures de mail des équipes pour valoriser une actualité importante, vous pouvez envisager cet espace comme bon vous semble.
Ainsi proposer des actions directes telles que la prise de rendez vous est très bénéfique pour vos interlocuteurs.

With customers and partners

Collecter des avis client

La collecte d'avis clients figure en bonne place dans la liste des grands enjeux pour les entreprises, que ce soit en BtoB ou en BtoC. Pouvoir s'y référer est clé, pour tout prospect qui veut s'assurer de faire le bon choix dans le service ou le produit qu'il s'apprête à acheter.
Les plateformes de comparaison de softs sont également clés pour être sélectionné dans un appel d'offre.
Il est donc important de les collecter autant que de les partager.

Partager ses résultats et rapports d'activités

Dans les exercices obligatoires, celui de partager ses résultats figure en bonne place pour les grands groupes.
Les relayer dans les signatures de mail est un excellent moyen de les diffuser de manière régulière et récurrente aux interlocuteurs clés.

Valoriser ses convictions et engagements

Avoir des convictions et une marque avec un engagement sociétal fort, il faut le faire savoir ! C'est le meilleur moyen de fédérer une communauté autour de la marque.
Cela peut être en relayant des infos sur votre podcast, votre fondation, ou en rappelant des temps forts de l'année.

. Partager des tips et conseils pratiques à ses contacts

Une bonne manière de valoriser son expertise et de créer du lien, voire un rendez-vous attendu, c'est de partager des conseils pratiques, des tips gratuitement. Ce que certains adorent appeler "de la valeur" sur les réseaux sociaux…
L'intérêt de le faire dans les signatures de mail, est de le faire à une audience définie et privilégiée : ici tout le réseau des installateurs des produits Nexans.

. Faciliter le support et l'accès aux ressources

Communiquer auprès de ses clients c'est aussi faciliter leurs démarches. Une bonne manière de faire consiste à partager et rendre facilement accessibles des aides, des ressources ou un accès aux équipes de support.
Cela permet aux utilisateurs et clients de gagner en confiance et en autonomie.

Promote the employer brand

. Marque employeur : donnez envie de vous rejoindre !

Adressez des messages pour chacun de vos enjeux ! Les communications dans les bannières de signature email ne sont pas exclusivement réservées aux sujets business.

L'autre grand enjeu des entreprises et particulièrement des scale up, c'est de recruter les bons profils (et rapidement) pour développer une team d'experts capable d'absorber la croissance de la demande. Et capable de continuer à la stimuler.
La marque employeur est un enjeu majeur, qui n'est pas réservé aux équipes RH, mais doit etre porté par toutes les équipes. Alors donnez envie de vous rejoindre !

Internally

. Relayer (aussi) des messages en interne

Si les actions présentées plus haut dans cet article, traduisent des enjeux de communication externe de l’école. Il est également intéressant d’envisager cet espace comme un vrai media de communication interne.

Cela permet de mettre en avant des actions de telle ou telle équipe, de faire connaitre des initiatives locales, de rappeler des messages important aux équipes. Mais aussi de faire remonter de l’information via des sondages. Un sujet dont les équipes RH s’emparent pour prendre la température des équipes et de leur engagement dans le projet commun.

A noter : l’intégration de Sigilium avec Microsoft 365 permet de gérer automatiquement un dispatch des communications selon que c’est un message interne ou externe.

An excellent tool, appreciated by all, including management for its innovative approach.
Benoit Bossuet
Marketing Director
The teams are enthusiastic and involved in this new media. Each brand feels valued within the group and comes to offer content to be broadcast.
Julie Dutreuil
Marketing Manager
Seamless integration with Google Workspace. Excellent customer service. This is the most secure solution we have been able to find, which does not require access to our email exchanges. Ongoing management is a breeze!
Barry Heckart
Technology manager
I recommend Sigilium for its ease of integration into our Microsoft 365 system, for its administration, and for use by business teams.
Benoit Salingue
DSI
Sigilium is easy to manage, and has a real impact on the traffic and visibility of our offers. The team is very responsive and continues to improve the solution over time.
Isabelle Falque
Group Marketing Director
We especially appreciate the ease of setting up Sigilium, the way the Sigilium team accompanied us. And the ease of setting up different banners, depending on our teams. Everyone can have their own message to be as targeted as possible!
Iria Marquès
Associate Director
The service is focused on result and efficiency. Thanks to that, Sigilium absolutely does the job, and solves the pain of email signatures for all teams. I recommend!
Guillaume Gelis
Deputy General Manager
Sigilium has been very beneficial in conveying a consistent brand image and targeted messages in all countries. This has been very well received internally by the teams and management. And the results are there.
Carole Lecomte
Marketing Manager
I chose Sigilium because it offered a quick learning curve and met our urgent need to standardize the group's identity. Its ease of access, with a convincing demo and immediate availability of features, strongly influenced my decision.
Robin Hervet
Information Systems Manager
Beyond (very good) service, behind it is the Sigilium team who demonstrate extreme responsiveness and, with their product, make simple things that were complicated :) Thank you!
Yann Coste
Marketing & Sales Director
Sigilium is extremely easy to use, which was a pleasant surprise for us. Automation is a crucial aspect of Sigilium. It allows us to easily deploy synchronized messages on Microsoft 365: desktop, webmail, and mobile.
Sandra Franzoni
Communication Manager
It's mainly in terms of administration. it's really clean, it syncs up right away, it's great. On the follow-up side, the contact with Sigilium has always been easy. They are super responsive, respond right away, it's very much appreciated!
Manu Garcia
IT Manager
There are two things that I really like. First, the platform is easy to use. Second, I really like the interaction with the teams. They are very responsive. If there is a question, they are right there to help me, correct, and see how it can be improved.
Ana Sofia
Marketing manager
The reactivity and availability of the Sigilium teams have allowed us to move forward serenely on the deployment and adaptation of the tool in our company. The interface is easy to use.
Mickael M.
IT team
Today Sigilium is the 4th source of traffic to the website, it's much better than Linkedin Ads and also cheaper.
Sandrine Bajolet
Marketing Director
It's so easy to manage email signatures for all my company's teams from a single place. No matter whether the email is sent from a mobile, a computer, or a sales force.
Jonathan Miezin
Chief Executive Officer
A team that listens and a tool that has transformed our daily emails into marketing machine, I highly recommend it. Very easy to implement in the team and it has given everyone the desire to use it.
Guillaume Legendre
CEO
We were looking for a solution to easily relay content without multiplying the manipulations within the team. Successful bet with Sigilium: no need to think, one of us pilots everything quickly
Thomas Nanterme
Co-founder
The perfect tool to keep control of your team's signatures and ensure brand and communication consistency. A nice design and very quick to set up: the service is very easy to use and everyone can install it in a few clicks.
Madeleine Corbetta
Marketing Manager
Sigilium allows us to efficiently manage the email signatures of our various schools, to announce events, conferences, and partnerships. But also to facilitate the collection of the apprenticeship tax, a key issue in the development of our programs!
Charles Baudot-Visser
Promotion Manager
An excellent tool, appreciated by all, including management for its innovative approach.
Benoit Bossuet
Marketing Director
The teams are enthusiastic and involved in this new media. Each brand feels valued within the group and comes to offer content to be broadcast.
Julie Dutreuil
Marketing Manager
Seamless integration with Google Workspace. Excellent customer service. This is the most secure solution we have been able to find, which does not require access to our email exchanges. Ongoing management is a breeze!
Barry Heckart
Technology manager
I recommend Sigilium for its ease of integration into our Microsoft 365 system, for its administration, and for use by business teams.
Benoit Salingue
DSI
Sigilium is easy to manage, and has a real impact on the traffic and visibility of our offers. The team is very responsive and continues to improve the solution over time.
Isabelle Falque
Group Marketing Director
We especially appreciate the ease of setting up Sigilium, the way the Sigilium team accompanied us. And the ease of setting up different banners, depending on our teams. Everyone can have their own message to be as targeted as possible!
Iria Marquès
Associate Director
The service is focused on result and efficiency. Thanks to that, Sigilium absolutely does the job, and solves the pain of email signatures for all teams. I recommend!
Guillaume Gelis
Deputy General Manager
Sigilium has been very beneficial in conveying a consistent brand image and targeted messages in all countries. This has been very well received internally by the teams and management. And the results are there.
Carole Lecomte
Marketing Manager
I chose Sigilium because it offered a quick learning curve and met our urgent need to standardize the group's identity. Its ease of access, with a convincing demo and immediate availability of features, strongly influenced my decision.
Robin Hervet
Information Systems Manager
Beyond (very good) service, behind it is the Sigilium team who demonstrate extreme responsiveness and, with their product, make simple things that were complicated :) Thank you!
Yann Coste
Marketing & Sales Director
Sigilium is extremely easy to use, which was a pleasant surprise for us. Automation is a crucial aspect of Sigilium. It allows us to easily deploy synchronized messages on Microsoft 365: desktop, webmail, and mobile.
Sandra Franzoni
Communication Manager
It's mainly in terms of administration. it's really clean, it syncs up right away, it's great. On the follow-up side, the contact with Sigilium has always been easy. They are super responsive, respond right away, it's very much appreciated!
Manu Garcia
IT Manager
There are two things that I really like. First, the platform is easy to use. Second, I really like the interaction with the teams. They are very responsive. If there is a question, they are right there to help me, correct, and see how it can be improved.
Ana Sofia
Marketing manager
The reactivity and availability of the Sigilium teams have allowed us to move forward serenely on the deployment and adaptation of the tool in our company. The interface is easy to use.
Mickael M.
IT team
Today Sigilium is the 4th source of traffic to the website, it's much better than Linkedin Ads and also cheaper.
Sandrine Bajolet
Marketing Director
It's so easy to manage email signatures for all my company's teams from a single place. No matter whether the email is sent from a mobile, a computer, or a sales force.
Jonathan Miezin
Chief Executive Officer
A team that listens and a tool that has transformed our daily emails into marketing machine, I highly recommend it. Very easy to implement in the team and it has given everyone the desire to use it.
Guillaume Legendre
CEO
We were looking for a solution to easily relay content without multiplying the manipulations within the team. Successful bet with Sigilium: no need to think, one of us pilots everything quickly
Thomas Nanterme
Co-founder
The perfect tool to keep control of your team's signatures and ensure brand and communication consistency. A nice design and very quick to set up: the service is very easy to use and everyone can install it in a few clicks.
Madeleine Corbetta
Marketing Manager
Sigilium allows us to efficiently manage the email signatures of our various schools, to announce events, conferences, and partnerships. But also to facilitate the collection of the apprenticeship tax, a key issue in the development of our programs!
Charles Baudot-Visser
Promotion Manager
An excellent tool, appreciated by all, including management for its innovative approach.
Benoit Bossuet
Marketing Director
The teams are enthusiastic and involved in this new media. Each brand feels valued within the group and comes to offer content to be broadcast.
Julie Dutreuil
Marketing Manager
Seamless integration with Google Workspace. Excellent customer service. This is the most secure solution we have been able to find, which does not require access to our email exchanges. Ongoing management is a breeze!
Barry Heckart
Technology manager
I recommend Sigilium for its ease of integration into our Microsoft 365 system, for its administration, and for use by business teams.
Benoit Salingue
DSI
Sigilium is easy to manage, and has a real impact on the traffic and visibility of our offers. The team is very responsive and continues to improve the solution over time.
Isabelle Falque
Group Marketing Director
We especially appreciate the ease of setting up Sigilium, the way the Sigilium team accompanied us. And the ease of setting up different banners, depending on our teams. Everyone can have their own message to be as targeted as possible!
Iria Marquès
Associate Director
The service is focused on result and efficiency. Thanks to that, Sigilium absolutely does the job, and solves the pain of email signatures for all teams. I recommend!
Guillaume Gelis
Deputy General Manager
Sigilium has been very beneficial in conveying a consistent brand image and targeted messages in all countries. This has been very well received internally by the teams and management. And the results are there.
Carole Lecomte
Marketing Manager
I chose Sigilium because it offered a quick learning curve and met our urgent need to standardize the group's identity. Its ease of access, with a convincing demo and immediate availability of features, strongly influenced my decision.
Robin Hervet
Information Systems Manager
Beyond (very good) service, behind it is the Sigilium team who demonstrate extreme responsiveness and, with their product, make simple things that were complicated :) Thank you!
Yann Coste
Marketing & Sales Director
Sigilium is extremely easy to use, which was a pleasant surprise for us. Automation is a crucial aspect of Sigilium. It allows us to easily deploy synchronized messages on Microsoft 365: desktop, webmail, and mobile.
Sandra Franzoni
Communication Manager
It's mainly in terms of administration. it's really clean, it syncs up right away, it's great. On the follow-up side, the contact with Sigilium has always been easy. They are super responsive, respond right away, it's very much appreciated!
Manu Garcia
IT Manager
There are two things that I really like. First, the platform is easy to use. Second, I really like the interaction with the teams. They are very responsive. If there is a question, they are right there to help me, correct, and see how it can be improved.
Ana Sofia
Marketing manager
The reactivity and availability of the Sigilium teams have allowed us to move forward serenely on the deployment and adaptation of the tool in our company. The interface is easy to use.
Mickael M.
IT team
Today Sigilium is the 4th source of traffic to the website, it's much better than Linkedin Ads and also cheaper.
Sandrine Bajolet
Marketing Director
It's so easy to manage email signatures for all my company's teams from a single place. No matter whether the email is sent from a mobile, a computer, or a sales force.
Jonathan Miezin
Chief Executive Officer
A team that listens and a tool that has transformed our daily emails into marketing machine, I highly recommend it. Very easy to implement in the team and it has given everyone the desire to use it.
Guillaume Legendre
CEO
We were looking for a solution to easily relay content without multiplying the manipulations within the team. Successful bet with Sigilium: no need to think, one of us pilots everything quickly
Thomas Nanterme
Co-founder
The perfect tool to keep control of your team's signatures and ensure brand and communication consistency. A nice design and very quick to set up: the service is very easy to use and everyone can install it in a few clicks.
Madeleine Corbetta
Marketing Manager
Sigilium allows us to efficiently manage the email signatures of our various schools, to announce events, conferences, and partnerships. But also to facilitate the collection of the apprenticeship tax, a key issue in the development of our programs!
Charles Baudot-Visser
Promotion Manager
An excellent tool, appreciated by all, including management for its innovative approach.
Benoit Bossuet
Marketing Director
The teams are enthusiastic and involved in this new media. Each brand feels valued within the group and comes to offer content to be broadcast.
Julie Dutreuil
Marketing Manager
Seamless integration with Google Workspace. Excellent customer service. This is the most secure solution we have been able to find, which does not require access to our email exchanges. Ongoing management is a breeze!
Barry Heckart
Technology manager
I recommend Sigilium for its ease of integration into our Microsoft 365 system, for its administration, and for use by business teams.
Benoit Salingue
DSI
Sigilium is easy to manage, and has a real impact on the traffic and visibility of our offers. The team is very responsive and continues to improve the solution over time.
Isabelle Falque
Group Marketing Director
We especially appreciate the ease of setting up Sigilium, the way the Sigilium team accompanied us. And the ease of setting up different banners, depending on our teams. Everyone can have their own message to be as targeted as possible!
Iria Marquès
Associate Director
The service is focused on result and efficiency. Thanks to that, Sigilium absolutely does the job, and solves the pain of email signatures for all teams. I recommend!
Guillaume Gelis
Deputy General Manager
Sigilium has been very beneficial in conveying a consistent brand image and targeted messages in all countries. This has been very well received internally by the teams and management. And the results are there.
Carole Lecomte
Marketing Manager
I chose Sigilium because it offered a quick learning curve and met our urgent need to standardize the group's identity. Its ease of access, with a convincing demo and immediate availability of features, strongly influenced my decision.
Robin Hervet
Information Systems Manager
Beyond (very good) service, behind it is the Sigilium team who demonstrate extreme responsiveness and, with their product, make simple things that were complicated :) Thank you!
Yann Coste
Marketing & Sales Director
Sigilium is extremely easy to use, which was a pleasant surprise for us. Automation is a crucial aspect of Sigilium. It allows us to easily deploy synchronized messages on Microsoft 365: desktop, webmail, and mobile.
Sandra Franzoni
Communication Manager
It's mainly in terms of administration. it's really clean, it syncs up right away, it's great. On the follow-up side, the contact with Sigilium has always been easy. They are super responsive, respond right away, it's very much appreciated!
Manu Garcia
IT Manager
There are two things that I really like. First, the platform is easy to use. Second, I really like the interaction with the teams. They are very responsive. If there is a question, they are right there to help me, correct, and see how it can be improved.
Ana Sofia
Marketing manager
The reactivity and availability of the Sigilium teams have allowed us to move forward serenely on the deployment and adaptation of the tool in our company. The interface is easy to use.
Mickael M.
IT team
Today Sigilium is the 4th source of traffic to the website, it's much better than Linkedin Ads and also cheaper.
Sandrine Bajolet
Marketing Director
It's so easy to manage email signatures for all my company's teams from a single place. No matter whether the email is sent from a mobile, a computer, or a sales force.
Jonathan Miezin
Chief Executive Officer
A team that listens and a tool that has transformed our daily emails into marketing machine, I highly recommend it. Very easy to implement in the team and it has given everyone the desire to use it.
Guillaume Legendre
CEO
We were looking for a solution to easily relay content without multiplying the manipulations within the team. Successful bet with Sigilium: no need to think, one of us pilots everything quickly
Thomas Nanterme
Co-founder
The perfect tool to keep control of your team's signatures and ensure brand and communication consistency. A nice design and very quick to set up: the service is very easy to use and everyone can install it in a few clicks.
Madeleine Corbetta
Marketing Manager
Sigilium allows us to efficiently manage the email signatures of our various schools, to announce events, conferences, and partnerships. But also to facilitate the collection of the apprenticeship tax, a key issue in the development of our programs!
Charles Baudot-Visser
Promotion Manager

HO TO MAKE YOUR PROJECT A SUCCESS?

La première chose à faire pour reprendre la main sur les signatures email de vos équipes est de vous créer un compte gratuit sur Sigilium et de paramétrer un template qui vous ressemble. Ensuite ajoutez vos utilisateurs et de synchronisez vos outils email : messagerie, mobile, CRM, etc.

Easily create a design that fits your brand guidelines

Les signatures les plus efficaces sont celles qui ne ressemblent pas à un arbre de Noel. Elles ne sont pas non plus un espace de CV.
Elles ont un role qui est de valoriser les communications, incarner le message principal (l'email) et de permettre à l'interlocuteur de cliquer facilement pour en savoir plus ou prendre un action.

Sycnhroniser son annuaire Entra ID ou Lucca avec Sigilium

Synchronize the user directory with Sigilium

Si vous avez une source de données à jour, tel qu'un annuaire Entra ID, un annuaire Google ou un SIRH, par exemple Lucca, il est précieux de pouvoir le connecter à Sigilium.

Cela a plusieurs avantages :

avoir des coordonnées bien à jour dans les signatures
reporter les changements de statut, poste, entité
gérer l'onboarding automatique des collaborateurs
gérer l'off-boarding auto également
que les collaborateurs n'aient rien à faire

Retrouver la documentation et le tuto video.

Segmenter les messages dans les signatures email

Create and deploy targeted communications

C'est la clé pour une communication efficace, c'est que chaque équipe relaie un contenu approprié, dédié à son type d'interlocuteur principal. Et il y a de nombreuses manières de faire.

Vous pouvez dispatcher facilement des messages selon les campus, les filières ou les écoles si vous êtes un groupe scolaire avec différentes écoles.