example of using email signatures in finance

Success Story

Why do accounting firms and financial institutions use Sigilium?

Sharing experience and feedback

Success Story

Why do accounting firms and financial institutions use Sigilium?

Sharing experience and feedback

Key figures on Sigilium

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

Key figures on Sigilium

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

About

For 10 years, numerous accounting firms and finance professionals have been using Sigilium to centralize and facilitate the management of email signatures.

This allows them to automatically ensure brand consistency in professional email exchanges. And to easily add communications to email signatures in just a few minutes. Discover experiences and what the service brings to them on a daily basis.

About

For 10 years, numerous accounting firms and finance professionals have been using Sigilium to centralize and facilitate the management of email signatures.

This allows them to automatically ensure brand consistency in professional email exchanges. And to easily add communications to email signatures in just a few minutes. Discover experiences and what the service brings to them on a daily basis.

Here is why they use Sigilium

Release Capital utilise Sigilium au quotidien et recommande le service pour les directions marketing qui souhaitent gérer les signatures email de manière centralisée.
Release Capital utilise Sigilium au quotidien et recommande le service pour les directions marketing qui souhaitent gérer les signatures email de manière centralisée.

" For syncing email signatures on Gmail and Hubspot. "

Stanislas A.
Altaroc

Témoignage de Laurent resp IT chez Eurazeo qui recommande Sigilium pour gérer les signatures email
Témoignage de Laurent resp IT chez Eurazeo qui recommande Sigilium pour gérer les signatures email

" For native integration with Microsoft 365 and Entra ID. "

Laurent B.

Eurazeo

Emargence recommande Sigilium pour la gestion centralisée des signatures email
Emargence recommande Sigilium pour la gestion centralisée des signatures email

" To communicate about all the news and tax updates. "

Emilie F.

Groupe Emargence

Crowe utilise et recommande Sigilium pour la gestion des signatures email des cabinets d'expertise comptable
Crowe utilise et recommande Sigilium pour la gestion des signatures email des cabinets d'expertise comptable

" For ease of management and integration with the IS. "


Xavier L.

Crowe Fideliance

They use the service daily :

10 winning uses of Sigilium

10 winning uses of Sigilium

1. Manage brand identity and its evolution

Thanks to Sigilium, the communication teams at Trustpair were able to automatically deploy the new identity in the email signatures of all employees on launch day.

The teams had no actions to take: their email signature with the new graphic design synchronized seamlessly in their messaging and on mobile.

See the full client case of PKF Arsilon on the rebranding of acquired firms.

1. Manage brand identity and its evolution

Thanks to Sigilium, the communication teams at Trustpair were able to automatically deploy the new identity in the email signatures of all employees on launch day.

The teams had no actions to take: their email signature with the new graphic design synchronized seamlessly in their messaging and on mobile.

See the full client case of PKF Arsilon on the rebranding of acquired firms.

2. Manage the email signatures of multi-brand groups

The Emargence group brings together about ten different professions within its accounting firm. In terms of brand image, each entity has a color variation of the logo to facilitate its identification. With Sigilium, the communication team has easily tailored and segmented its messages.

Sigilium allows:

  • marketing & communication managers to assign and deploy targeted messages according to the entities.

  • IT managers to synchronize the directory, messaging, and CRM to automate the management of their users.

2. Manage the email signatures of multi-brand groups

The Emargence group brings together about ten different professions within its accounting firm. In terms of brand image, each entity has a color variation of the logo to facilitate its identification. With Sigilium, the communication team has easily tailored and segmented its messages.

Sigilium allows:

  • marketing & communication managers to assign and deploy targeted messages according to the entities.

  • IT managers to synchronize the directory, messaging, and CRM to automate the management of their users.

Altaroc gives its opinion and recommends Sigilium to manage professional email signatures in a simple and effective way.

" After testing several solutions, Sigilium is the only publisher capable of synchronizing the email signatures of teams on our messaging and on Hubspot. An efficient service and a responsive team. I recommend! "

Stanislas A. Chief Digital Officer of Altaroc

Altaroc gives its opinion and recommends Sigilium to manage professional email signatures in a simple and effective way.

" After testing several solutions, Sigilium is the only publisher capable of synchronizing the email signatures of teams on our messaging and on Hubspot. An efficient service and a responsive team. I recommend! "

Stanislas A. Chief Digital Officer of Altaroc

exemple de signature email differenciee dans les échanges email internes

3. Differentiate between internal and external messages

Being able to automatically differentiate messages based on whether the interlocutor is internal or external transforms the approach of teams in deploying targeted messages. Messages visible to all are no longer a constraint but a real lever; these messages address the question "is there a single message that everyone should convey?" in a relevant and intentional way.

Feedback is very positive for internal targeted messages; training sessions, meetings, and afterworks gain visibility without being an obstacle to external communications.

exemple de signature email differenciee dans les échanges email internes

3. Differentiate between internal and external messages

Being able to automatically differentiate messages based on whether the interlocutor is internal or external transforms the approach of teams in deploying targeted messages. Messages visible to all are no longer a constraint but a real lever; these messages address the question "is there a single message that everyone should convey?" in a relevant and intentional way.

Feedback is very positive for internal targeted messages; training sessions, meetings, and afterworks gain visibility without being an obstacle to external communications.

Exemple de choix multi-signature dans Outlook avec Sigilium pour un acteur de la comptabilité.

4. Gain relevance with a multi-signature choice

If your teams communicate with different types of contacts, if you have several offers in your catalog, or different business verticals in which you provide solutions; then it is interesting to provide your teams with several email signatures to choose from.

This allows for:

  • choosing the message according to the contact

  • delivering targeted communications

Exemple de choix multi-signature dans Outlook avec Sigilium pour un acteur de la comptabilité.

4. Gain relevance with a multi-signature choice

If your teams communicate with different types of contacts, if you have several offers in your catalog, or different business verticals in which you provide solutions; then it is interesting to provide your teams with several email signatures to choose from.

This allows for:

  • choosing the message according to the contact

  • delivering targeted communications

Crowe utilise Sigilium pour communiquer de manière efficace et professionnelle dans les signatures email

5. Communicate about the major events

At Crowe Fideliance, all teams relay the upcoming key events in the signature of external email exchanges. Fnaf, Patrimonia, Investors' Forum: all opportunities to meet your network are highlighted.

Result: email signatures become powerful communication relays for major appointments
For this campaign: +550 qualified clicks in 15 days.

Crowe utilise Sigilium pour communiquer de manière efficace et professionnelle dans les signatures email

5. Communicate about the major events

At Crowe Fideliance, all teams relay the upcoming key events in the signature of external email exchanges. Fnaf, Patrimonia, Investors' Forum: all opportunities to meet your network are highlighted.

Result: email signatures become powerful communication relays for major appointments
For this campaign: +550 qualified clicks in 15 days.

exemple de signature email d'un hopital qui valorise efficacement ses événements dans les signatures email, grâce à Sigilium

6. Gain subscribers on your social networks

Between two events, the Eurazeo teams highlight their social networks in their email signatures.

Results

  • Eurazeo: over 1800 qualified clicks in 3 months to generate subscriptions on Instagram

exemple de signature email d'un hopital qui valorise efficacement ses événements dans les signatures email, grâce à Sigilium

6. Gain subscribers on your social networks

Between two events, the Eurazeo teams highlight their social networks in their email signatures.

Results

  • Eurazeo: over 1800 qualified clicks in 3 months to generate subscriptions on Instagram

exemple de signature email professionnelle avec Sigilium qui permet de faciliter le recrutement des profils chez Realase capital.

7. Enhance the employer brand

The labor market in the financial sector is experiencing a period of stabilization this year. Continuing to recruit the right profiles is therefore a major challenge to take advantage of this situation. Thanks to email signatures, all employees systematically share open positions in their external communications.

Sigilium allows all teams to communicate about the employer brand and the reasons to join your organization:

Highlight:

  • the company culture,

  • testimonials,

  • the role of women,

  • training for employees, etc.

exemple de signature email professionnelle avec Sigilium qui permet de faciliter le recrutement des profils chez Realase capital.

7. Enhance the employer brand

The other major challenge for companies, beyond making known what they do, is to recruit the best talents and profiles that fit their corporate culture.

Sigilium allows you to communicate about your employer brand and the reasons to join your company: corporate culture, role of women, telecommuting, employee training, etc. An excellent way to remind key stakeholders of the upcoming highlights.

8. Highlighting one's values and important causes

At Realease Capital, all Realease Medical teams communicate both on the values upheld by the company and its employees.
The implementation of these awareness campaigns about cancer risks helps to encourage early screening, which improves the chances of healing.

The email signature allows for recurring and systematic display in exchanges to amplify these messages.

8. Highlighting one's values and important causes

At Realease Capital, all Realease Medical teams communicate both on the values upheld by the company and its employees.
The implementation of these awareness campaigns about cancer risks helps to encourage early screening, which improves the chances of healing.

The email signature allows for recurring and systematic display in exchanges to amplify these messages.

9. Feed the exchanges with the professional network

Each interaction with your partners and professional network is an opportunity to share information about your business and to stay "top of mind" with your contacts; it's about nurturing the relationship with content that interests them and helps them progress in the sales cycle.

For example:

  • guides and white papers

  • calculators

  • client cases

Here: Volume 14 of the Altaroc Special Dossier allows for a meeting around industry news and adds value to each interaction.

Result: +300 clicks in 1 month

9. Feed the exchanges with the professional network

Each interaction with your partners and professional network is an opportunity to share information about your business and to stay "top of mind" with your contacts; it's about nurturing the relationship with content that interests them and helps them progress in the sales cycle.

For example:

  • guides and white papers

  • calculators

  • client cases

Here: Volume 14 of the Altaroc Special Dossier allows for a meeting around industry news and adds value to each interaction.

Result: +300 clicks in 1 month

10. Measure your actions and the interest in your content

Sigilium allows communication and marketing managers to measure engagement with the deployed content.

And to find the traffic generated on a specific piece of content or page directly in Google Analytics to compare the channel of email signatures with other marketing actions implemented.

10. Measure your actions and the interest in your content

Sigilium allows communication and marketing managers to measure engagement with the deployed content.

And to find the traffic generated on a specific piece of content or page directly in Google Analytics to compare the channel of email signatures with other marketing actions implemented.

Why you should integrate email signatures into your 2026 marketing strategy

Why you should integrate email signatures into your 2026 marketing strategy

Key figures of email

Email remains a channel for daily exchanges for professionals. Here’s a figure to remember: your employees each send more than 2000 emails per year, outside the company. That’s 10 emails per working day. These are as many communication opportunities that you can take advantage of to relay the right message at the right time.

Key figures of email

Email remains a channel for daily exchanges for professionals. Here’s a figure to remember: your employees each send more than 2000 emails per year, outside the company. That’s 10 emails per working day. These are as many communication opportunities that you can take advantage of to relay the right message at the right time.

This is the number of annual emails sent externally by each of your employees.

2h23 c'est le temps moyen passé par un employé devant sa messagerie

It is the average time that your contacts spend daily in front of their messaging.

Why take advantage of email signatures?

The primary challenge for communication professionals is to ensure that the brand image communicated is of high quality and aligns with the established guidelines. However, Sigilium's role is also to enable them to turn it into a true medium for disseminating targeted communications.

Here are 4 concrete benefits:

  1. Ensure a coherent brand image

  2. Deliver targeted content where your audience actually reads it

  3. Measure the interest of your audience in your content

  4. Compare email media with other distribution channels

Why take advantage of email signatures?

The primary challenge for communication professionals is to ensure that the brand image communicated is of high quality and aligns with the established guidelines. However, Sigilium's role is also to enable them to turn it into a true medium for disseminating targeted communications.

Here are 4 concrete benefits:

  1. Ensure a coherent brand image

  2. Deliver targeted content where your audience actually reads it

  3. Measure the interest of your audience in your content

  4. Compare email media with other distribution channels

Capitalizing on "owned media"

In a context where acquisition channels are becoming increasingly saturated and expensive, companies are rediscovering the power of owned media: the email signature is one, as are your website and newsletters.
Each sent email is a space for direct, personal, and measurable communication.

Email signatures are no longer just simple piles of contact information. By enhancing them, they become a strategic communication lever, capable of conveying targeted messages to each stakeholder — prospects, partners, candidates, clients.

Capitalizing on "owned media"

In a context where acquisition channels are becoming increasingly saturated and expensive, companies are rediscovering the power of owned media: the email signature is one, as are your website and newsletters.
Each sent email is a space for direct, personal, and measurable communication.

Email signatures are no longer just simple piles of contact information. By enhancing them, they become a strategic communication lever, capable of conveying targeted messages to each stakeholder — prospects, partners, candidates, clients.

How to improve your distribution strategy?

How to improve your distribution strategy?

Plan a demo

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Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

About

Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).

Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.

With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.

About

Motul is a French industrial company that designs, develops, and distributes lubricants for engines (two-wheelers, automobiles, and other vehicles) aimed at the consumer market (BtoC). The international group also develops cutting-edge products and expertise for industry through its MotulTech activity (BtoB).

Soon after the creation of Sigilium, the Motul teams adopted the synchronized email signature service to ensure uniformity in the brand image conveyed to all group stakeholders.

With a significant challenge: as Motul is present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.

Accompany the change of messaging system

Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.

Switching from Gmail to Outlook

Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).

Accompany the change of messaging system

Motul has centralized the management of its email signatures with Sigilium since 2015. This is for all of its subsidiaries located around the world. The initial deployment of the email signatures was done on Google Workspace in an automated manner. All users were using Gmail for their email.

Switching from Gmail to Outlook

Following a decision by the IT teams, all users have transitioned to the Microsoft environment, and thus to Outlook on PC (and on Mac for some users).

Altaroc gives its opinion and recommends Sigilium to manage professional email signatures in a simple and effective way.

" After testing several solutions, Sigilium is the only publisher capable of synchronizing the email signatures of teams on our messaging and on Hubspot. An efficient service and a responsive team. I recommend! "

Stanislas A. Chief Digital Officer of Altaroc

Altaroc gives its opinion and recommends Sigilium to manage professional email signatures in a simple and effective way.

" After testing several solutions, Sigilium is the only publisher capable of synchronizing the email signatures of teams on our messaging and on Hubspot. An efficient service and a responsive team. I recommend! "

Stanislas A. Chief Digital Officer of Altaroc

A seamless transition

Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.

Specifically,

  • The centralized management platform remained the same for the Marketing teams.

  • The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.

  • During the transition period, email signatures were updated on Gmail and Outlook.


    Advantages of the Sigilium approach

    Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.

A seamless transition

Developed for numerous messaging and CRM solutions, Sigilium has allowed IT teams to switch between environments seamlessly for user email signatures.

Specifically,

  • The centralized management platform remained the same for the Marketing teams.

  • The heavy changes initiated by IT were able to be carried out progressively, without impacting either the design of the signatures or the centralized dissemination of campaigns.

  • During the transition period, email signatures were updated on Gmail and Outlook.


    Advantages of the Sigilium approach

    Sigilium offers native integration on Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This allows for easy management of signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.

Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

Key figures

+600

clients

10

years of expertise

2

solutions

+2000

optimized emails per year/user

About

Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.

It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.

About

Planity is a company specialized in online appointment booking for hair salons and beauty institutes. Since its inception, it has experienced rapid growth, which necessitated solutions to structure its internal operations, particularly the management of employees' email signatures.

It is in this context that Planity chose Sigilium, to ensure the uniformity of signatures and improve the user experience, both for employees and their contacts.

Altaroc gives its opinion and recommends Sigilium to manage professional email signatures in a simple and effective way.

" After testing several solutions, Sigilium is the only publisher capable of synchronizing the email signatures of teams on our messaging and on Hubspot. An efficient service and a responsive team. I recommend! "

Stanislas A. Chief Digital Officer of Altaroc

Altaroc gives its opinion and recommends Sigilium to manage professional email signatures in a simple and effective way.

" After testing several solutions, Sigilium is the only publisher capable of synchronizing the email signatures of teams on our messaging and on Hubspot. An efficient service and a responsive team. I recommend! "

Stanislas A. Chief Digital Officer of Altaroc

Challenges

  • Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.

  • Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.

  • Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.

Challenges

  • Optimize the onboarding of new employees : Planity regularly integrates between 10 and 15 new employees each month. The company sought to reduce the time spent on these integrations while ensuring the consistency of email signatures from day one.

  • Standardize the brand image : before using Sigilium, email signatures varied from one department to another: non-standardized formats, unoptimized images. Planity needed a solution to centralize and normalize this essential part of its communication.

  • Simplify technical management : incompatibilities with certain devices, such as iPads and iPhones, complicated the management of signatures. Sigilium needed to address these technical challenges while facilitating the synchronization of signatures.

Solution

  • Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.

  • Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.

  • Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.

Solution

  • Intuitive synchronization with Gmail and Payfit : Sigilium has seamlessly integrated with the tools already in place at Planity, such as Gmail, iPhone, iPad, and Payfit. This compatibility has simplified the management of signatures, allowing the HR team to streamline the process.

  • Standardization in a few clicks : after the signature model was validated, the Planity team was able to synchronize email signatures in just a few minutes, ensuring total consistency across all services and countries.

  • Simplified management : the automatic update feature has allowed the HR team to save considerable time during the onboarding of new employees. The new signatures were ready from day one of their arrival.

Benefits

  • + 2 hours of time saved during the integration of new employees thanks to the automation of signatures.

  • 100% standardized signatures across different services and regions (France, Germany, Belgium).

  • Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).

Benefits

  • + 2 hours of time saved during the integration of new employees thanks to the automation of signatures.

  • 100% standardized signatures across different services and regions (France, Germany, Belgium).

  • Significant reduction in errors in signatures, especially on mobile devices (iPhone, iPad).

portraits de l'équipe Sigilium pour le support et l'accompagnement des clients.

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